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Director Market Development

Development of Sales Team

  • Provides guidance, coaching and direction for team members. Develops each team member and actively coaches them in sales conversations and techniques guided by the VITAS Sales Model. Ensures each team member is consistently using territory and account planning while leveraging the CRM tool.
  • Travels with team members to coach, train and develop relationships with customers while identifying opportunities of strength and development and implementing territory plans.
  • Provides timely, specific coaching feedback related to sales model during all sales interactions.
  • Conducts regular sales meetings based on assessment of market needs, team skill set opportunities inclusive of education component.
  • Supports new hire representatives along with continued development and growth for all sales representatives.
  • Creates positive culture of growth and development on sales team for the purposes of retention.
  • Actively recruits to attract top talent into the organization.

Set Expectations and Lead Accountability of Sales Team

  • Ensures successful territory achievement of targeted accounts by increasing market share and growth through planning and executing strategies. Tracks results to plan.
  • Able to set consistent expectations and address adherence to standards.
  • Foster and coach to the importance of account management and progression
  • Engage in the execution of rep quarterly business plans, effective targeting methods, and appropriate sales strategy for account awareness through integration.
  • Able to develop and implement strategies to improve performance and address deficiencies.

Drive and Execute Business Opportunities as the Sales Leader

  • Provide leadership and set the direction for the team to achieve targeted sales numbers and successfully execute goals and strategies.
  • Closely collaborate with the team and professional partners to ensure positive customer outcomes. Responsible for developing and maintaining professional business relationships with key stakeholders to include; hospitals, physicians, post-acute care, and assisted living communities.
  • Able to identify opportunities through analysis with given tools as well as specific needs of the market
  • Proactive in capitalizing on market opportunities and improvement on areas of weakness
  • Proficiency in healthcare and market knowledge in order to execute strategies for growth

Collaborates with Internal Team Members

  • Works with internal stakeholders throughout the organization including partnering with marketing, patient care, clinical and compliance to execute business strategies.
  • Identify areas where cross functional team members can partner to enhance the sales process through solution based approach.
  • Work with medical director/regional medical director on development of physician peer-to-peer relationships in the community
  • Leverage central support departments for business development opportunities
  • Present program statistics and strategies on a quarterly basis to senior management
QUALIFICATIONS
  • Minimum of three (3) years’ experience and/or training in leadership capacity
  • At least five (5) years' experience in the health-care/therapeutics, sales or marketing field.
  • Proficiency in business analytics in order to forecast growth opportunities including excel and CRMs
  • Demonstrates experiences of developing strategies and solutions to drive sales
  • Demonstrated prioritization and organization skills.
  • Ability to work effectively as a team leader/member must be a strength.
  • Understanding of collaboration with cross functional teams to develop actionable plans
  • Ability to prepare and execute product presentations to others.
  • Demonstrated ability to write effective business plans and sales plans.
  • Working knowledge of healthcare trends and how they apply to the position
  • Ability to lead a sales team in a positive and productive manner by motivating, developing and managing employees’ performance. Expected to also possess the ability to utilize and administer disciplinary procedures, where appropriate, through effective coaching and counseling of staff as they erform the duties and functions of their work.
  • Ability to communicate tactfully, verbally and in writing with department heads, managers, coworkers and vendors to resolve problems and negotiate resolutions
  • Knowledge of policies and practices involved in the human resources function
  • Ability to work on various assignments simultaneously
  • Strong interpersonal skills within all levels of the organization  
  • Ability to navigate within automated systems and proficient with MS office applications including Word, Excel, PowerPoint and Outlook
EDUCATION
  • Bachelor’s degree in Business Administration, Marketing or related field from an accredited college or university or the international equivalent required. Master’s degree preferred.
SPECIAL INSTRUCTIONS TO CANDIDATES
  • EOE/AA M/F/D/V

Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Director Market Development, VITAS Healthcare

Join the VITAS team in Daytona Beach, Florida, as our new Director of Market Development! This position is all about guiding and coaching our talented sales team to success. You'll be the driving force behind their development in sales techniques, applying the VITAS Sales Model to help them succeed. As a hands-on leader, expect to travel with your team, fostering relationships with customers while uncovering new opportunities for growth. Your ability to provide targeted coaching in real-time during sales interactions will set the standard for excellence. Regular sales meetings will be your platform to educate and inspire, ensuring that our team is always ahead of market needs. We're also looking for a leader who can cultivate a positive culture dedicated to continual growth and retention while actively recruiting top talent into our organization. Your strategic leadership will directly impact the achievement of sales goals through effective planning and execution. Collaborating with internal teams like marketing and patient care will be essential in driving our strategies forward. If you are experienced in healthcare sales and ready to step into an impactful leadership role, we’d love to see you here at VITAS!

Frequently Asked Questions (FAQs) for Director Market Development Role at VITAS Healthcare
What responsibilities does the Director of Market Development at VITAS have?

The Director of Market Development at VITAS is tasked with guiding the sales team by providing coaching, feedback, and strategic direction to achieve targeted sales goals. This includes developing territory plans, recruiting talent, conducting sales meetings, and fostering collaboration with internal teams to enhance business strategies.

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What qualifications are required for the Director of Market Development position at VITAS?

To qualify for the Director of Market Development role at VITAS, candidates need a minimum of three years in a leadership capacity, along with five years in healthcare sales or marketing. A bachelor’s degree in Business Administration or a related field is required, while a master's degree is preferred.

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What skills are important for the Director of Market Development at VITAS?

Important skills for the Director of Market Development at VITAS include strong leadership, business analytics proficiency, excellent communication abilities, and the capability to create effective business plans. Collaboration with diverse teams is essential, as well as the ability to motivate and develop personnel.

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How does the Director of Market Development contribute to team success at VITAS?

The Director of Market Development contributes to team success at VITAS by implementing coaching strategies that develop sales team members, driving accountability for performance, and ensuring alignment with market strategies. They lead by example to create a positive culture focused on growth.

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What is the work environment like for the Director of Market Development at VITAS?

The work environment for the Director of Market Development at VITAS is dynamic and collaborative. You'll work closely with a team of driven professionals in a supportive atmosphere that values innovation and proactive engagement toward achieving sales goals and serving customers.

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Common Interview Questions for Director Market Development
How would you approach coaching a new sales team member as the Director of Market Development?

As the Director of Market Development, I would start by assessing their current skills and knowledge base. I'd utilize the VITAS Sales Model to guide my coaching, focusing on developing their strengths and addressing areas of improvement through direct observation and feedback in real-time sales interactions.

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Can you describe your method for setting sales goals for your team?

I believe in a collaborative approach when setting sales goals. I would analyze market trends, consult with team members for insights, and set realistic yet challenging targets that align with our overall business strategies for growth.

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What strategies do you use to maintain a positive team culture?

Maintaining a positive team culture involves recognizing individual achievements, fostering open communication, providing ongoing training opportunities, and encouraging teamwork. Regular team-building activities and feedback sessions would be essential to keep morale high.

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How do you assess performance and accountability among your sales team members?

Performance assessment hinges on regular metrics evaluation and one-on-one check-ins. I prioritize setting clear expectations, and I encourage transparency in reporting, allowing team members to take ownership of their goals and strategies while I provide necessary support.

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What experience do you have in negotiating and maintaining key stakeholder relationships?

In my previous roles, I established strong relationships with stakeholders by being proactive, understanding their needs, and providing tailored solutions. Consistent communication and sincere follow-up were key in demonstrating our commitment and value.

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How would you analyze the market to identify growth opportunities as the Director of Market Development?

I would utilize business analytics tools to track market trends and customer behavior patterns. This data would help me identify gaps in the market as well as opportunities for VITAS to expand our reach or improve services offered.

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What role does collaboration with internal teams play in your strategy as Director of Market Development?

Collaboration is crucial. By working closely with teams such as marketing and patient care, I can ensure our sales strategies are aligned and that we present cohesive value propositions to our customers, ultimately driving better outcomes.

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How do you handle underperforming team members as a sales leader?

When faced with underperformance, I typically begin with a candid conversation to identify barriers they face. I then develop a tailored improvement plan that includes coaching, skill development, and regular check-ins to guide them back to success.

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What experience do you have with CRM tools and how do you leverage them?

I have extensive experience with CRM tools, using them to track sales interactions, customer relationships, and territories. I leverage these platforms to analyze data, monitor progress, and adjust strategies as necessary to boost team effectiveness.

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Describe a time you successfully led your team to achieve a significant sales target.

In my previous role, we faced a challenging quarter. I implemented a new training program, realigned our territory strategies, and boosted team morale through recognition. This directed effort led us to not only meet but exceed our sales target by 20%.

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VITAS® Healthcare is the nation’s leading provider of end-of-life care, and we have the resources and expertise to support your personal and professional growth. We are committed to providing compassionate care to hospice patients and supportin...

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Full-time, on-site
DATE POSTED
April 4, 2025

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