Marketing Manager

The Marketing Manager at Walking Mountains Science Center is crucial for developing and executing marketing strategies that enhance brand visibility and increase community engagement. Responsibilities include overseeing multi-channel marketing campaigns, managing social media and digital content, collaborating with various program teams, and tracking campaign performance metrics to refine strategies.

To apply for the Marketing Manager position at Walking Mountains Science Center, candidates must hold a Bachelor's degree in marketing, communications, public relations, or a related field, combined with 4+ years of professional experience in similar roles. Skills in digital marketing tools, strong writing and communication abilities, and project management capabilities are essential for this role.

The Marketing Manager plays a vital role in raising awareness and participation in sustainability programs through strategic marketing initiatives. This includes leading campaigns for energy efficiency, waste reduction, and sustainable business practices, while collaborating with local entities to achieve program goals and foster community engagement.

The Marketing Manager will primarily work in a collaborative, open office environment located at Walking Mountains' campus in Avon, Colorado. This role involves some travel to various program sites and encourages creative outdoor engagement, such as hiking or snowshoeing to capture program imagery.

The compensation for the Marketing Manager position at Walking Mountains starts at $60,000, with additional benefits including employer-supplemented health insurance, a 401K plan with matching, generous PTO, professional development opportunities, and even a discounted ski pass, making it a rewarding and supportive work experience.

To develop a marketing strategy for a new sustainability program at Walking Mountains, I would first analyze the target audience and understand their motivations regarding sustainability. Then, I would outline objectives, select appropriate channels, create engaging messaging, and track key performance indicators to ensure the campaign's effectiveness. Collaboration with internal teams and external partners would be essential to align messaging.

Certainly! In my previous role, I led a campaign for an environmental education initiative that utilized social media, email marketing, and community outreach. I focused on storytelling to engage the audience, resulting in a 40% increase in program sign-ups and positive media coverage, which highlighted the program's impact on the community. Lessons learned from this campaign could be directly applied to initiatives at Walking Mountains.

I measure the success of marketing campaigns using various metrics such as conversion rates, participation levels, and engagement indicators. Tools like Google Analytics and social media insights help analyze data. I also track donor engagement and feedback to determine how well the campaigns resonate with our audience and inform future strategies.

Engaging a diverse audience in sustainability initiatives requires tailoring content to resonate with various demographics and communities. I would adopt multi-lingual outreach, employ diverse media formats, and leverage local partnerships to ensure inclusivity. Additionally, creating relatable stories and emphasizing shared community values would further drive engagement.

Handling challenging project deadlines requires strong organizational skills and prioritization. I would assess all tasks, identify the most critical deliverables, and communicate transparently with my team about workloads. Utilizing project management tools would help keep everyone aligned and ensure that we remain on track for successful campaign executions.

Social media marketing is vital for reaching and engaging our audience. My approach includes crafting compelling content tailored to each platform and utilizing analytics to understand performance. By analyzing engagement metrics, I can refine content strategies to enhance outreach and drive community involvement effectively.

Storytelling in nonprofit marketing creates emotional connections and illustrates the impact of the organization’s work. It helps articulate the mission and values, inspires engagement, and encourages donations. By sharing testimonials and success stories, we can effectively communicate the importance of sustainability efforts and the role of community support.

I stay updated with marketing trends by reading industry blogs, attending webinars and workshops, and participating in professional networking groups. Following influential marketing leaders on social media and subscribing to newsletters from marketing associations also helps me stay informed about new tools and practices that can be applied.

My experience includes creating content for websites, social media, newsletters, and press releases. I tailor the tone and format to fit each platform, ensuring the message resonates with the intended audience. For example, I utilize engaging visuals and concise messaging for social media while providing in-depth narratives for newsletters.

I am inspired to work in environmental marketing because of my passion for sustainability and education. Being able to contribute to meaningful initiatives that promote environmental stewardship allows me to align my professional skills with my personal values. This role at Walking Mountains represents an opportunity to make a positive impact in a community that shares this vision.