Sr Marketing Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. The enterprise software business has changed dramatically over the past 10 years and Workday is at the forefront of that change.

About the Role

Job Description

As an integral member of our Marketing team, the Senior Marketing Manager, ASEAN, will be responsible for strategic marketing planning and hands-on program execution to meet demand generation goals for the region.

Specific Responsibilities include:

Key responsibilities will include collaboration with global and regional teams to weave together multiple marketing disciplines that speak to the needs of our buyers and are brand consistent.

Other specific responsibilities include:

• Develop and execute account-based marketing, with sales and other internal stakeholders.
• Own and execute segment-based plan, integrated marketing campaigns and programmes in ASEAN.
• Collaborate with various external and internal teams, to drive programmes that meet marketing goals and create positive audience experience.
• Communicate key campaigns and priorities to internal constituents including product marketing, sales teams, and third parties.

About You

Basic Qualifications

Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.

Experience

• At least 12 years B2B Marketing enterprise software experience preferred in ASEAN market.

• Experience in building, driving and executing ABM and executive programmes in ASEAN market.

• Experience in building solid peer relationships to influence key stakeholders.

• Proven executive stakeholder engagement.

• Exceptional written and verbal communications skills.

• Ability to multi-task with strong attention to details.

• Must be hands on, enthusiastic, and a well-organised self-starter, able to use initiative and adapt to change.

• Bachelor’s degree in business, marketing or related field.

• Working knowledge of various marketing systems including Salesforce.com and Marketo.

• Experience working within a SaaS company is highly desirable.

• Ability to speak Bahasa is highly desirable.

• Willing to travel within ASEAN, within APJ and HQ (USA) occasionally.

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!