Digital Marketing Analyst - Puerto Rico

As a Digital Marketing Analyst at World Business Lenders, you will be responsible for monitoring and analyzing lead quality to enhance campaign performance, optimizing and executing email marketing campaigns, managing audience segmentations, and utilizing HubSpot for campaign automation. You'll also track conversion metrics using Google Analytics and Ads to measure ROI effectively.

Candidates for the Digital Marketing Analyst position at World Business Lenders should have a minimum of 3 years of experience in digital marketing, particularly in email marketing. Hands-on experience with Google Analytics, Google Ads, and a solid understanding of audience segmentation strategies are also essential.

Yes, the Digital Marketing Analyst position at World Business Lenders is 100% remote. This allows you to work from anywhere, providing you the flexibility to create your ideal work environment.

In the Digital Marketing Analyst role at World Business Lenders, you will utilize HubSpot for campaign automation, email marketing, and workflow creation, along with Google Analytics and Google Ads to track conversions and analyze data effectively.

World Business Lenders is looking for a Digital Marketing Analyst with a detail-oriented and analytical mindset, excellent communication skills, and the ability to provide actionable insights based on data analysis. A passion for digital marketing and a commitment to improving campaign performance is key.

When answering this question, focus on specific email marketing campaigns you've managed, the tools you used like HubSpot, and discuss any A/B testing experiences. Emphasize the impact your work had on engagement or conversion rates.

You should highlight your experience using Google Analytics, explaining how you track conversion metrics and use that data to optimize future campaigns. Discuss specific metrics you monitor and why they are important.

Explain the different criteria you use for segmenting an audience, such as demographics, behavior, or previous engagement. Provide examples of how effective segmentation has improved your campaign results.

Discuss your process for designing A/B tests, including what variables you test and how you analyze the results. Mention any tools you use and provide examples of successful tests you've run.

Identify key metrics like CTR, conversion rate, and customer acquisition cost, and explain why these metrics matter in evaluating campaign success. Relate them to specific campaigns you've worked on.

Talk about your research methods for understanding your audience, including using analytics tools. Provide examples of how you've adjusted content or campaigns based on audience feedback or data.

Share your familiarity with HubSpot's features, including creating workflows and managing email campaigns. Describe your experience in optimizing processes using automation tools for marketing effectiveness.

Provide a specific example, detailing the challenges faced, your action plan, and the results achieved. Highlight your problem-solving skills and ability to adapt to obstacles.

Discuss your strategies for keeping current with the latest trends, such as following industry blogs, attending webinars, or networking with other professionals. This shows your initiative and passion for the field.

Connect your personal goals and skills with the mission of World Business Lenders. Express enthusiasm for the company’s vision and how your passion for digital marketing can contribute to their success.