Job details

Head of marketing (EMEA)

Get a free resume review

📐 About this role

As the Head of Marketing for EMEA, you will play a crucial role in launching and establishing our market presence across Europe, the Middle East, and Africa. You will be responsible for developing and executing strategic marketing plans that drive pipeline growth through field events, targeted campaigns, and close collaboration with the Sales team. Your expertise will help in tailoring our offerings to meet the unique needs of the EMEA market and achieve our business objectives.

🦸🏻‍♀️ Your responsibilities

Develop and implement comprehensive marketing strategies that align with the company’s goals for the EMEA market
Lead the planning and execution of field events and campaigns to generate leads, accelerate the pipeline, and support sales objectives
Collaborate with the Sales team to ensure alignment between marketing activities and sales goals, facilitating effective lead transfer and follow-up strategies
Analyze market trends and customer insights to identify opportunities for growth and improvement in the region
Manage the marketing budget for the region, ensuring efficient allocation of resources to maximize ROI
Build and maintain strong relationships with key stakeholders, partners, and vendors in the EMEA region
Oversee the creation of marketing materials and content that resonate with the EMEA audience, ensuring brand consistency across all channels
Lead, mentor, and expand the EMEA marketing team, fostering a culture of innovation and high-performance
Report on the effectiveness of marketing campaigns and strategies, providing actionable insights and recommendations for future initiatives

Skills and knowledge you should possess:

Proven experience in a senior marketing role, with a strong focus on market launch and development in the EMEA region
Proven track record of driving pipeline growth and revenue through successful marketing strategies and initiatives
Extensive experience in planning and executing field events and integrated marketing campaigns
Strong leadership and communication skills with the ability to lead and inspire cross-functional teams in a fast-paced environment
Experience managing and developing high-performing marketing teams
Proven ability to collaborate effectively with Sales, Sales Development, and other cross-functional teams to drive alignment and achieve shared goals
Analytical thinker with strong problem-solving skills and the ability to adapt to changing markets and business needs
Adapt and implement marketing strategies from the US marketing team to suit local market needs and preferences
Obsessed with working with customers, learning about them, and their pain points
Fluent in English; proficiency in additional European languages is a plus

Our promise to you:

You'll work for a company you’re proud of, delivering a product customers love
You’ll do the best work of your career
You’ll be surrounded by high-quality people who do excellent work
You’ll learn what it’s like to work in a high-growth company in a super-dynamic market (generative AI)
You’ll have access to people and information — it’s a great environment in which to learn how (good) business runs
Your team will care about you and take an interest in your career growth
Your teammates will give you frank feedback, delivered with kindness
You’ll learn all aspects of marketing
You’ll work with modern tools and processes

⭐️ Is this you?

Exceptional strategic planning and execution skills
Self-starter, proactive, and thinks ahead
Proven track record in developing and managing field marketing and demand generation strategies, from intimate executive dinners to large-scale industry conferences
Loves working on teams — especially with sales
Aren’t afraid of tools like HubSpot, 6sense, Asana, Figma, and SFDC
Are data-driven and can break down problems into smaller parts
Passion for generative AI (if you use Writer — even better!)
Ability to travel up to 20% of the time for events
LI-Hybrid

Writer Glassdoor Company Review

4.8

Writer DE&I Review

5.0

CEO of Writer

Unknown name

Approve of CEO

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of marketing (EMEA), Writer

As the Head of Marketing for EMEA at our vibrant London office, you will be at the forefront of establishing our market presence across Europe, the Middle East, and Africa. This isn't just any marketing role; it's an incredible opportunity to develop and implement strategic marketing plans tailored to the unique dynamics of the EMEA market. Your efforts will play a pivotal role in driving pipeline growth through engaging field events, innovative campaigns, and close collaboration with our ambitious Sales team. You'll delve into market trends and customer insights, cleverly identifying opportunities to refine our offerings and meet our business objectives. With a sharp focus on efficient budget management, you'll allocate resources wisely to maximize our return on investment. You're not just running a marketing department; you’re fostering relationships with key stakeholders, creating compelling content, and leading a dynamic team to thrive in a fast-paced environment. If you're ready to leave your mark in a high-growth company passionate about generative AI, this role has your name written all over it. Join us, and let’s make waves together in the EMEA region!

Frequently Asked Questions (FAQs) for Head of marketing (EMEA) Role at Writer

What are the key responsibilities of the Head of Marketing at EMEA?

The Head of Marketing at EMEA will develop and implement marketing strategies aligned with the company's goals for the region, lead field events and targeted campaigns, and collaborate with the Sales team to ensure effective lead generation and follow-up. Managing the marketing budget and analyzing market trends are also crucial duties.