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VP of Marketing

At Yardzen, we believe people are at their best when they’re outside.


We have a simple promise: help people envision the outdoor spaces of their dreams, all online, and then match them with the right local contractors to bring their design to life. Since our launch in 2018, we’ve helped tens of thousands of homeowners achieve their dream yards, make environmentally responsible decisions, boost their property values and get more out of their outdoor spaces. 


We are disrupting the $200 billion outdoor renovation industry. By leveraging technology and creating an innovative online process, we offer a more straightforward, transparent, and delightful design and build experience for the modern homeowner. We’ve been recognized as a Forbes Best Startup Employer, Fast Company Most Innovative Company, named to Inc. Magazine’s Best Places to Work, and written about by Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started. 


As we continue to scale, we’re looking for a VP of Marketing to drive growth, build brand affinity, and expand our market leadership. This role requires a strategic and data-driven leader who can balance performance marketing with brand storytelling, customer insights, and lifecycle engagement to accelerate revenue growth.


The VP of Marketing will be responsible for developing and executing a comprehensive marketing strategy that fuels customer acquisition, penetration and awareness. This leader will oversee all aspects of marketing, including performance marketing, product marketing, lifecycle marketing, PR, content, and partnerships.


The ideal candidate has a strong track record of scaling DTC brands, is well-versed in digital growth levers, and can blend data-driven decision-making with creative storytelling. They should also have experience leading and mentoring high-performing teams, working cross-functionally with product and sales, and optimizing full-funnel marketing.




Key Responsibilities -
  • GROWTH & ACQUISITION MARKETING:
  • Own the customer acquisition strategy across paid media (Meta, Google, YouTube, etc.), organic, email/SMS, referral programs
  • Optimize marketing spend to maximize efficiency (CAC vs. LTV) while scaling customer acquisition.
  • Implement rigorous testing frameworks (A/B, incrementality testing, etc.) to improve performance across channels.
  • Partner with product and analytics teams to improve conversion rates (CRO).
  • LIFECYCLE MARKETING:
  • Lead email, SMS, and CRM efforts to drive engagement, purchase, and referrals.
  • Create and optimize nurture flows that guide customers from initial interest to project completion.
  • Partner with product and sales teams to improve customer experience and retention.
  • PRODUCT MARKETING:
  • Develop compelling narratives that resonate with our target customers and differentiate Yardzen in the market.
  • Oversee content strategy, PR, influencer partnerships, and organic social to deepen brand affinity.
  • PARTNERSHIPS & COMMUNITY:
  • Identify and cultivate strategic brand partnerships that amplify Yardzen’s reach.
  • Develop co-marketing initiatives with key industry players and home improvement brands.
  • Engage with the Yardzen community to drive advocacy and word-of-mouth growth.
  • TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION:
  • Build, mentor, and scale a high-performing marketing team.
  • Collaborate with sales, product, design, and operations teams to drive business goals.
  • Own marketing KPIs, forecasting, and reporting to inform executive decision-making.



What We’re Looking For -
  • 10+ years of marketing leadership experience in growth stage DTC, home services or consumer tech industries.
  • Proven ability to scale marketing spend while improving efficiency (CAC, LTV, ROAS).
  • Deep expertise in performance marketing, brand building, and lifecycle marketing.
  • Experience collaborating with and enabling sales teams with high-impact marketing materials.
  • Experience with data-driven decision-making and marketing analytics tools.
  • Strong leadership skills with a track record of building and managing high-performing teams.
  • Exceptional storytelling ability with a customer-first mindset.A strategic thinker who can roll up their sleeves and execute when needed.
  • Passion for outdoor living and an understanding of its benefits.


Benefits -
  • Employee medical, dental, and vision insurance 100% covered by Yardzen
  • A remote first workplace
  • Competitive salary
  • 12 weeks of paid parental leave
  • Monthly stipends - Wellness, cell phone & internet


At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in.  So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!


If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.


Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.

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What You Should Know About VP of Marketing, Yardzen

Yardzen is on the lookout for a dynamic VP of Marketing to join our team in Mill Valley, CA! With a commitment to helping people create their dream outdoor spaces, we’re revolutionizing the $200 billion outdoor renovation industry. We pride ourselves on providing a transparent and delightful design and build experience, and as we grow, we need a strategic leader who can take our marketing efforts to the next level. As the VP of Marketing, you will craft and execute comprehensive marketing strategies that drive customer acquisition and build brand loyalty. Your experience in scaling direct-to-consumer brands will be invaluable as you work across performance marketing, product marketing, lifecycle engagement, PR, and partnerships. We’re looking for someone who can intertwine data-driven insights with captivating brand storytelling while optimizing our marketing spend for maximum impact. You will lead a talented team, fostering a culture of creativity and collaboration, and work closely with product and sales teams to enhance customer experiences. If you thrive in fast-paced environments and have a passion for outdoor living, this could be the perfect opportunity for you to make a significant impact at Yardzen!

Frequently Asked Questions (FAQs) for VP of Marketing Role at Yardzen
What are the primary responsibilities of the VP of Marketing at Yardzen?

The VP of Marketing at Yardzen is responsible for owning the customer acquisition strategy, optimizing marketing expenditures, leading lifecycle marketing efforts, developing compelling product narratives, managing community partnerships, and building a high-performing team. This role integrates performance marketing with brand storytelling to drive growth and accelerate revenue.

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What qualifications are necessary for the VP of Marketing position at Yardzen?

Candidates should possess over 10 years of marketing leadership experience, ideally within growth-stage DTC, home services, or consumer tech industries. Strong expertise in performance marketing, lifecycle marketing, and brand building are essential. Additionally, experience in managing high-impact marketing campaigns and collaboration with sales teams is highly valued.

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How does the VP of Marketing at Yardzen contribute to customer acquisition?

At Yardzen, the VP of Marketing drives customer acquisition by overseeing strategies across multiple channels such as paid media, organic strategies, referral programs, and email/SMS marketing. This includes optimizing the marketing spend to improve efficiency, implementing rigorous testing frameworks, and using data analytics to enhance conversion rates.

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What type of marketing initiatives will the VP of Marketing at Yardzen lead?

The VP of Marketing will lead a variety of initiatives including performance and product marketing, lifecycle engagement, PR, influencer partnerships, and community building. This role entails developing narratives that resonate with target audiences and creating co-marketing initiatives to widen Yardzen's reach.

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What makes Yardzen an attractive workplace for a VP of Marketing?

Yardzen provides a unique opportunity to be part of a recognized company that values innovation and sustainability in outdoor living. With comprehensive employee benefits, a remote-first workplace, and a culture that encourages diverse perspectives and equal opportunities for success, it’s a place where you can truly make an impact.

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Common Interview Questions for VP of Marketing
Can you describe your experience with performance marketing as a VP of Marketing?

In your response, detail specific campaigns you've led, the marketing channels utilized, and how you measured success through key metrics like CAC and ROI. Emphasize your strategic thinking and decision-making processes that contributed to overall brand growth.

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How do you integrate data-driven insights into your marketing strategies?

Share examples of how you've used analytics tools to gather insights and inform your marketing decisions. Discuss specific instances where data insights led to significant improvements in campaign performance or customer engagement.

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What strategies would you use to improve customer lifecycle marketing at Yardzen?

Discuss the importance of understanding the customer journey, mention specific tactics such as email marketing, CRM efforts, and tailored communication strategies to increase engagement and retention, showing your understanding of nurturing customers through their lifecycle.

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Describe your approach to building and leading a marketing team.

Talk about your leadership style, your experience in hiring and mentoring, and how you promote a culture of collaboration and creativity. Provide examples of how you’ve successfully built high-performing teams and the impact they had on the organization.

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What role do brand partnerships play in your marketing strategy?

Explain your philosophy on partnerships and how they can expand a brand's reach. Provide examples of successful partnerships you’ve developed in the past and the benefits they brought to your marketing initiatives.

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Can you share an example of a time you scaled marketing efforts effectively?

Provide a detailed account of a campaign or strategy where you scaled efforts while maintaining or improving efficiency. Highlight the strategies and tools used, and the metrics that showcase your success.

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How do you ensure alignment between marketing and sales teams?

Discuss your experience in collaborating with sales, including how you’ve created impactful marketing materials to support the sales process. Emphasize communication, shared goals, and consistent feedback loops as keys to alignment.

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What is your method for developing compelling product narratives?

Explain your process for understanding the target customer and market trends, and how you craft narratives that resonate. Share how you test these narratives in the market and adapt based on feedback and performance.

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What is your experience with budget management in marketing?

Discuss your approach to budget allocation, including how you evaluate and adjust spending based on performance metrics. Provide an example of how you effectively managed a budget to achieve marketing goals.

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Why do you believe you are a good fit for the VP of Marketing position at Yardzen?

Summarize your relevant experience, emphasizing your passion for outdoor living, expertise in growth marketing, and alignment with Yardzen's mission. Make sure to convey your enthusiasm for the opportunity to drive meaningful impact.

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Full-time, remote
DATE POSTED
March 17, 2025

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