Senior Client Success Manager

As a Senior Client Success Manager at Zeta Global, your primary responsibilities include managing client relationships, planning and executing marketing campaigns across various channels, ensuring adherence to Service Level Agreements (SLAs), and identifying additional growth opportunities for clients. You will also liaise regularly with the operational teams to uphold the highest level of service and campaign effectiveness.

To qualify for the Senior Client Success Manager role at Zeta Global, candidates are expected to possess a Bachelor’s degree and have a minimum of five years of experience in account management or client-side marketing. Skills in email and digital marketing, omnichannel campaign management, and excellent communication abilities are essential for success in this role.

A typical day for a Senior Client Success Manager at Zeta Global involves strategizing with clients on their marketing objectives, reviewing campaign progress, managing budgets and forecasts, and facilitating communication between clients and internal teams. You would spend time problem-solving, analyzing client data, and presenting findings that help shape future marketing strategies.

The Senior Client Success Manager role at Zeta Global comes with an attractive benefits package, including unlimited PTO, extensive medical, dental, and vision plans, stock options, and discounts on various services. Employees also have access to virtual wellness classes and pet insurance, contributing to a healthy work-life balance.

At Zeta Global, fostering a diverse and inclusive workplace is a core value. The company actively promotes a culture of belonging, offering initiatives and forums for employees to advocate for one another. As a Senior Client Success Manager, you can expect a supportive environment that encourages individuality and collective growth.

In your response, highlight your approach to relationship building, using examples of how you engaged with clients, identified their needs, and provided tailored solutions. Focus on communication strategies that reinforced trust and encouraged collaboration.

When answering this question, share your process for assessing client goals, conducting market research, and utilizing analytics to guide your campaign planning. Provide examples that illustrate your ability to adapt strategies based on client feedback and performance metrics.

Be prepared to discuss a specific challenge, detailing the steps you took to address the issue while maintaining professionalism. Emphasize your problem-solving skills, your ability to communicate effectively, and the positive outcome that resulted from your efforts.

Discuss relevant metrics such as ROI, customer engagement, conversion rates, and client retention. Highlight how you use these metrics to analyze campaign effectiveness and make data-driven recommendations for future strategies.

Your answer should showcase your organizational skills and methodologies for prioritizing tasks, such as using project management tools or time-blocking techniques. Discuss how you balance multiple client needs while ensuring timely and quality deliverables.

Provide insights into your expertise in various digital marketing channels—social media, email, SEO, etc.—and how you integrate them into cohesive omnichannel strategies. Share past project examples where you successfully executed an integrated marketing approach.

Discuss your openness to feedback and how you use it as an opportunity for growth and improvement. Explain how you communicate with clients to ensure they feel heard and valued, leading to improved outcomes.

Mention any CRM or project management tools you're familiar with, illustrating how they facilitate campaign tracking and client communication. Discuss how leveraging these tools enhances efficiency and strategic insights.

Share your approach to understanding client objectives by regularly analyzing their needs and market trends. Outline how you take the initiative to present new ideas, solutions, or services that align with their goals.

Express your enthusiasm for Zeta Global's innovative approach to marketing and how their commitment to AI and client success resonates with your professional values. Highlight your desire to contribute to a team that prioritizes creativity and collaboration in achieving client objectives.