Sr. Digital Marketing Analyst, B2B

As a Sr. Digital Marketing Analyst at 2U, your primary responsibilities will include managing marketing spend for enterprise programs, conducting analysis to define KPIs for campaigns, and providing regular performance reports to senior leadership. You'll develop and execute paid media strategies focusing on lead generation and conversions, while collaborating with creative and content teams to produce influential campaigns.

To qualify for the Sr. Digital Marketing Analyst position at 2U, candidates should have proven experience in B2B digital marketing, specifically with paid media campaigns. Strong analytical skills, familiarity with marketing tools like Google Analytics, and a bachelor's degree in Marketing or a related field are preferred. Moreover, excellent communication skills are essential for effective cross-functional collaboration.

In the role of Sr. Digital Marketing Analyst at 2U, you contribute significantly to team collaboration by working closely with internal teams, including content and design, to ensure that digital marketing strategies align with overall business objectives. Your insights on campaign performance and optimization can guide creative processes and enhance lead generation efforts within the sales team.

A Sr. Digital Marketing Analyst at 2U frequently uses a range of tools and platforms, including Google Ads, LinkedIn Ads, and Facebook Ads Manager, to manage advertising campaigns. Knowledge of data analysis tools like Excel and Tableau, as well as CRM systems such as Salesforce, is important to effectively monitor campaign performance and drive data-informed strategies.

At 2U, the work environment for a Sr. Digital Marketing Analyst is dynamic and collaborative, emphasizing innovation and inclusivity. With opportunities for remote work and a focus on employee well-being, the culture encourages creativity while striving towards the shared mission of transforming education through technology.

In answering this question, relate specific campaigns you've led in the B2B space, emphasizing your methods for optimization and the results achieved. Discuss the tools you utilized, such as Google Ads or LinkedIn Ads, and how you adapted strategies based on performance metrics.

When discussing KPIs, emphasize the importance of aligning them with business goals. Explain how you establish KPIs such as CPL and ROAS, and describe your methods for tracking and analyzing data to derive actionable insights.

Describe your approach to optimization, including A/B testing, audience retargeting, and budget adjustments. Highlight specific techniques you have successfully employed to enhance campaign performance and maximize ROI.

Share a specific example of collaboration, detailing how you worked with teams such as content, creative, or sales. Discuss the importance of communication and shared goals in achieving successful campaign outcomes.

Mention the tools you're familiar with, such as Google Analytics, Tableau, or Excel. Explain how you leverage these tools to interpret data and create comprehensive reports that inform strategic decisions.

Discuss your methods for staying informed, such as following industry blogs, attending webinars, or participating in online forums. Highlight how this knowledge impacts your strategies at work.

Share a relevant example, focusing on the challenge's nature, the actions you took to address it, and the result. Emphasize your problem-solving skills and adaptability.

Discuss your experience in budget management, emphasizing how you track expenditures against KPIs, optimize spend, and ensure that investment decisions align with campaign performance.

Share strategies that you employ for effective time management, such as setting clear goals, using project management tools, or creating timelines to ensure all campaign elements are executed smoothly.

Detail your perspectives on what drives success in B2B digital marketing, such as understanding customer needs, leveraging data for insights, and creating compelling content that resonates with target audiences.