Shopper Marketing Supervisor DACH/BNL (m/f/*)

As a Shopper Marketing Supervisor DACH/BNL at 3M, your primary responsibilities will include leading the Shopper Marketing Execution Plan, collaborating with various departments to explore growth opportunities, and analyzing marketing tactics for effective optimization. You'll also manage advertising and merchandising budgets while ensuring all initiatives align with customer needs and financial goals.

To qualify for the Shopper Marketing Supervisor position at 3M, you should have a Bachelor's degree in Marketing or a similar field, and advanced experience in consumer marketing. A strong analytical mindset, proficiency in English and German, and experience leading teams are also beneficial. Additional qualifications like project management skills and a Master's degree can further enhance your candidacy.

In your role as a Shopper Marketing Supervisor at 3M, you will be vital in identifying and executing growth opportunities by leveraging insights about shopper behaviors and preferences. Your collaboration with Category Development Managers and other stakeholders will drive strategic marketing initiatives that increase brand visibility and sales in the DACH/BNL regions.

Essential skills for succeeding as a Shopper Marketing Supervisor at 3M include strong analytical abilities, effective communication, collaborative mindset, and a deep understanding of marketing principles. A data-driven approach and project management experience can also significantly contribute to achieving success in this role.

The Shopper Marketing Supervisor position at 3M offers a remote work environment, providing flexibility while being part of an innovative and diverse team. You'll engage with colleagues across global regions and work in an inclusive setting that values creativity and collaboration, making it an exciting place to develop your career.

When answering this question, highlight specific strategies you've implemented in previous roles, focusing on how they improved customer engagement and drove sales. Provide examples of your understanding of shopper behaviors and how you have tailored marketing approaches to meet their needs.

Discuss the key metrics you use to evaluate marketing effectiveness, such as ROI, conversion rates, and customer feedback. Emphasize your analytical skills and how you've used data to optimize campaigns for better results.

Mention the specific tools and software you've used for market analysis, such as Google Analytics, CRM systems, or data visualization platforms. Explain how you've utilized these tools to inform your marketing strategies and decisions.

Share a specific example of a team project, detailing your contributions and how you facilitated collaboration among team members. Focus on the outcomes and any challenges you overcame during the process.

Explain your approach to staying updated with market trends, such as attending workshops, following industry blogs, and participating in webinars. Discuss how this knowledge informs your strategies as a Shopper Marketing Supervisor.

Talk about your organizational skills and any specific prioritization techniques you employ, such as using project management tools or setting clear objectives. Provide an example of how you managed competing tasks in a previous role.

Reflect on a specific challenge you encountered, outlining the context, your approach to solving it, and the lessons you learned. This demonstrates your problem-solving skills and ability to adapt.

Describe your experience working with cross-functional teams, emphasizing communication and alignment on objectives. Include examples that showcase how collaboration led to successful project outcomes.

Share your insights on emerging trends, such as digital transformation, personalized marketing, and sustainability. Discuss how you believe shopper marketing strategies should evolve to stay relevant in a changing landscape.

Express your enthusiasm for 3M’s innovative culture and commitment to diversity and inclusion. Connect your personal values and career aspirations with the company’s mission and how you can contribute to its success.