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Head of Marketing, Elahere - job 3 of 4

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

The Head of Marketing, Elahere is responsible for driving marketing strategy and execution in the US for approved indication in Ovarian Cancer. Reporting directly to the Vice President of commercial operations for solid tumors, this role requires a strategic leader who leverages data, analytics, and market insights to guide all marketing initiatives. The Head of Marketing will be part of the franchise leadership team and will collaborate with internal teams and external partners, including sales, MABI, medical, agencies, and precision medicine, to ensure seamless execution and alignment with broader business goals.

Responsibilities:

  • Strategic Leadership: Develop and implement a comprehensive marketing vision, strategy, and resource allocation plan for Elahere that aligns with AbbVie’s broader business objectives.
  • Marketing Leadership: Lead all facets of marketing for Elahere, including HCP (Healthcare Professional), consumer, peer-to-peer, and medical expert engagement.
  • Collaborative Alignment: Lead the cross-functional integrated brand team (IBT) and ensure a very focused and aligned approach.
  • Team Development: Inspire, lead, and develop direct and cross-functional teams, cultivating a high-performance culture in line with AbbVie’s Talent Philosophy and Ways of Working.
  • Promotional Execution: Continuously analyze market dynamics, customer needs, and business priorities to adjust strategies and ensure market-leading outcomes.
  • Business Planning: Formulate, execute, and adapt business plans to achieve key performance indicators, including financial targets and market share growth.
  • Decision-Making: Use wealth of experience and knowledge of Oncology and marketing to make high quality strategic decisions that benefit patients and AbbVie. 
  • Partnership Influence: Effectively influence and persuade internal and external stakeholders, ensuring alignment and buy-in across all levels.

Qualifications

  • Education: Bachelor’s Degree required, MBA or other advanced degree preferred
  • Industry Experience: Minimum of 10 years in the pharmaceutical or biotechnology industry, with oncology experience required, Ovarian Cancer experience also preferred
  • Leadership Experience: Minimum of 5 years leading large teams and/or other people leaders
  • Cross-Functional Expertise: Proven experience in cross-functional roles, including sales, market access, or medical affairs
  • Marketing Proficiency: Deep understanding of marketing principles, including insights, segmentation, positioning, value proposition, business model innovation, creative development, and investment optimization
  • Business Acumen: Strong business planning skills and a keen understanding of market dynamics
  • Leadership Presence: Ability to clearly and succinctly articulate a strategy to its simplest form while leading a cross-functional team in understanding and addressing critical details
  • Strategic Thinker: High level of critical thinking and strategic mindset
  • Culture Architect: Skilled in creating and sustaining a positive, high-energy work environment where the best ideas are heard and brought to the forefront
  • Inclusive Leadership: Exceptional ability to build trust and confidence quickly with diverse stakeholder groups by demonstrating humility and humanity

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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Average salary estimate

$175000 / YEARLY (est.)
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$150000K
$200000K

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What You Should Know About Head of Marketing, Elahere, AbbVie

Welcome to Elahere, where we are on a mission to revolutionize the treatment of ovarian cancer! As the Head of Marketing for this groundbreaking therapy at AbbVie, based in Waltham, MA, you will play a pivotal role in shaping the marketing strategy and execution for our approved indication in ovarian cancer. In this strategic leadership position, you'll work directly under the Vice President of commercial operations for solid tumors, ensuring that our marketing initiatives align with AbbVie’s broader goals. Your responsibilities will include developing a comprehensive marketing vision founded on solid data and insights while leading efforts across multiple channels—healthcare professionals, consumers, and medical experts. You will be a crucial part of the franchise leadership team, collaborating with a range of internal and external partners to drive business success. It's all about teamwork here at AbbVie; you'll inspire and cultivate a high-performance culture across your direct team and cross-functional partners. With your robust experience in oncology and marketing, you'll be making strategic decisions that not only enhance our market position but also positively impact patient lives. Join us and help us make a significant difference in the realm of health with our cutting-edge solutions.

Frequently Asked Questions (FAQs) for Head of Marketing, Elahere Role at AbbVie
What are the responsibilities of the Head of Marketing at AbbVie?

The Head of Marketing at AbbVie is responsible for developing and implementing a comprehensive marketing strategy for Elahere, focusing on ovarian cancer. This role involves leading all marketing facets—including healthcare professional engagement and consumer outreach—while ensuring collaboration across internal teams and external partners. You will drive promotional execution and business planning to meet critical performance indicators.

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What qualifications are needed for the Head of Marketing role at AbbVie?

To be considered for the Head of Marketing position at AbbVie, candidates must hold a Bachelor’s Degree, with an MBA or advanced degree preferred. Additionally, a minimum of 10 years of experience in the pharmaceutical or biotechnology industry is required, specifically with oncology, along with at least 5 years of leadership experience managing large teams.

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How does the Head of Marketing at AbbVie collaborate with cross-functional teams?

As the Head of Marketing, collaboration is at the heart of the role. You'll lead the cross-functional integrated brand team at AbbVie, ensuring alignment between marketing initiatives and broader business strategies. This includes facilitating communication and teamwork with sales, medical affairs, market access, and external partners.

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What is the expected impact of the Head of Marketing role on AbbVie's Elahere product?

The Head of Marketing will significantly impact AbbVie’s Elahere product by driving innovative marketing strategies that resonate with healthcare professionals and patients alike. By analyzing market dynamics and customer needs, this role ensures that the product not only meets business goals but also improves patient outcomes in ovarian cancer treatment.

Join Rise to see the full answer
What skills are important for success as the Head of Marketing at AbbVie?

Success in the Head of Marketing position at AbbVie requires strong strategic thinking, leadership presence, and the ability to cultivate a high-energy work environment. Proficiency in marketing principles, business acumen, and exceptional interpersonal skills to influence diverse stakeholders are also essential to thrive in this role.

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Common Interview Questions for Head of Marketing, Elahere
Can you describe your experience with oncology marketing?

In answering this question, highlight specific projects or initiatives where you've successfully marketed oncology products. Share metrics or outcomes that demonstrate your impact and use this opportunity to showcase your understanding of the unique challenges and opportunities within the oncology market.

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How do you approach developing marketing strategies for new therapies?

Discuss your process for analyzing market data, understanding customer needs, and leveraging insights to create effective marketing strategies. Emphasize collaboration with cross-functional teams and how you adapt your approach based on feedback and changing market dynamics.

Join Rise to see the full answer
What methods do you use to measure marketing success?

Explain the key performance indicators (KPIs) you track and why they're important. Share examples of how you’ve utilized data analytics in the past to assess marketing campaign effectiveness and make data-driven adjustments to improve outcomes.

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How do you foster collaboration among diverse teams?

Illustrate your experience in building cross-functional teams. Mention specific tactics like regular meetings, open communication channels, and fostering a culture of trust and inclusion that encourages team members to share ideas and collaborate effectively.

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How do you stay updated on industry trends in the pharmaceutical sector?

Talk about the resources you utilize, such as industry publications, conferences, networking, and online forums. Demonstrate your commitment to continuous learning and professional development, emphasizing how this awareness informs your marketing strategies.

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Describe a challenging marketing campaign you led. What was the outcome?

Provide a specific example of a challenging campaign, outlining the obstacles faced, your strategic approach in overcoming them, and the successful results achieved. Highlighting both successes and learnings conveys your adaptability and expertise in marketing.

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How do you ensure alignment with broader business objectives?

Discuss your approach to integrating marketing initiatives with overall company goals. Highlight strategies like setting shared objectives, aligning key performance indicators, and maintaining regular communication with leadership teams to ensure everyone is on the same page.

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What is your strategy for managing a high-performance marketing team?

Focus on how you inspire and empower your team members through open communication, individual development plans, and recognition of achievements. Emphasize fostering a culture that values innovation, accountability, and collaboration.

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Can you explain the significance of stakeholder engagement in your role?

Articulate the importance of building relationships with internal and external stakeholders. Discuss how effective engagement ensures buy-in, accelerates project timelines, and supports collaborative efforts for successful marketing execution.

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What unique challenges do you foresee in marketing Elahere?

Identify potential challenges such as market competition, regulatory hurdles, or patient education. Explain how your strategic mindset and experience allow you to navigate these obstacles while still achieving desired outcomes.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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DATE POSTED
April 24, 2025

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