Field & Channel Marketing Specialist, OHV

As a Field & Channel Marketing Specialist at Abnormal Security, your core responsibilities include planning and executing integrated regional marketing programs, collaborating with sales and channel partners to develop pipeline generation strategies, localizing corporate campaigns for the Ohio Valley market, managing budgets and timelines, and tracking campaign performance using CRM tools like Marketo and Salesforce. Your efforts will directly contribute to generating demand and achieving sales goals.

To excel as a Field & Channel Marketing Specialist at Abnormal Security, you should have a minimum of 2 years of B2B marketing experience in field, channel, or demand generation roles, ideally within the cybersecurity industry. Familiarity with organizing events and a metrics-driven mindset are also essential. A bachelor's degree in Marketing, Business, or a related field is advantageous, along with proficiency in marketing tools such as Salesforce and Marketo.

At Abnormal Security, we believe in continuous professional development for our employees, including our Field & Channel Marketing Specialists. We offer access to cutting-edge technology, collaborative opportunities with a dynamic team, and tailored career advancement programs to help you grow in your role. You’ll be encouraged to expand your skills in a supportive environment that values innovation and success.

Important skills for a Field & Channel Marketing Specialist at Abnormal Security include strong organizational ability, excellent interpersonal skills, collaboration expertise, and a self-starter mentality. Being metrics-driven and having the ability to tailor messaging for various audiences are crucial for effectively generating leads and supporting sales efforts.

A Field & Channel Marketing Specialist at Abnormal Security plays a vital role in driving high-value marketing campaigns that directly contribute to revenue growth. By developing effective marketing strategies, managing events, and supporting sales enablement, you will help to enhance partner engagement and create a significant pipeline for our business operations.

When answering this question, highlight specific campaigns you’ve worked on, emphasizing your understanding of the cybersecurity landscape, the audience you targeted, and the measurable outcomes that resulted from your efforts. Use metrics to underscore your achievements.

Discuss your organizational skills and tools you use for project management. Highlight methods like using timelines, setting clear deadlines, and collaborating with stakeholders to ensure all aspects of each campaign are completed effectively and on time.

Share details about the event, including your planning and execution process, the number of attendees, and the overall impact on lead generation. Emphasize how you were able to assess and report on the event's success.

Talk about your approach to audience segmentation and how you customize messaging based on their interests and needs. Provide examples of campaigns where this strategy led to noticeable engagement or success.

Explain the specific metrics you track, such as ROI, lead conversion rates, and sales pipeline growth. Discuss any tools you utilize for analytics and how you use data to optimize future campaigns.

Describe your familiarity with these tools, detailing specific tasks you’ve performed with them, such as campaign tracking, customer relationship management, and generating analytical reports. Highlight your comfort level and any certifications, if applicable.

Share strategies for effective communication and alignment with sales, such as conducting regular meetings, sharing feedback, and developing joint marketing campaigns that support sales goals. Discuss the importance of building strong relationships.

Discuss potential challenges such as adapting to rapid industry changes or competing with other marketing initiatives. Describe how you stay agile, adjust strategies, and collaborate with your team to overcome these challenges.

Share a specific example where data analytics influenced your marketing strategies, detailing the data you analyzed, the decisions you made based on that data, and the resulting outcomes that were achieved.

Discuss the resources you utilize to stay informed, like industry articles, webinars, or professional networks. Highlight specific instances where your knowledge of a trend positively impacted your marketing efforts.