Account Director, Partnership Marketing

As the Account Director, Partnership Marketing at Allied Sports, you'll lead the strategy and activation of sports sponsorships for a prominent client. Your duties will include managing the overall account, developing tailored marketing initiatives, ensuring superior service, and maintaining strong relationships with client and vendor partners. You'll also be involved in creating impactful presentations and facilitating the approval process for sponsorship activations.

To qualify for the Account Director, Partnership Marketing role at Allied Sports, candidates must possess at least 10 years of experience in sponsorship management, ideally within agency or client-focused settings. Successful candidates should demonstrate expertise in partnership marketing, event marketing, and project management. Familiarity with sports media, sponsorship rights, and the dynamics of the sports business is also essential.

The salary for the Account Director, Partnership Marketing at Allied Sports ranges from $120K to $140K annually. The exact compensation can vary based on factors such as experience, location, and specific skill sets. Allied Sports aims to offer a competitive salary, typically hiring near the midpoint of this range.

The Account Director position at Allied Sports follows a hybrid work schedule, requiring three days in-office (Tuesday through Thursday) and two days remote (Monday and Friday). There’s also flexibility for fully remote work for candidates outside the NYC area who meet the qualifications.

Allied Sports is looking for an Account Director who is driven, meticulous, and a team player. Candidates should possess a positive attitude, strong communication skills, and the ability to foster relationships within a collaborative environment. Strategic thinking, creativity, and a knack for managing multiple projects seamlessly are also important traits for this role.

When responding to this question, highlight specific instances where you've successfully managed sponsorships or marketing campaigns. Use metrics to demonstrate your impact, such as increased brand awareness or improved client relationships. Showcase your understanding of the sports market and mention any notable partnerships you've developed.

A great answer would include a methodology for prioritization, such as the Eisenhower Matrix or others. Discuss how you adapt your approach based on deadlines, stakeholder urgency, and overall project importance to ensure all tasks receive adequate attention and resources.

Emphasize the importance of communication, transparency, and being responsive to client needs. Share specific examples where you've initiated check-ins, feedback sessions, or collaborative brainstorming to strengthen these relationships.

Discuss the key performance indicators (KPIs) you use to evaluate sponsorship effectiveness, such as engagement metrics, sales growth, or brand visibility improvements. Provide examples where you have collected data and analyzed it to refine future strategies.

Identify a specific challenge you encountered, discuss your strategic approach to address it, and explain the successful outcome. It's vital to showcase problem-solving skills and the ability to remain resilient under pressure.

When answering this question, share details of the campaign objectives, strategies, and results. Highlight the creative elements that made it unique and how you engaged the target audience effectively.

Mention specific resources, networks, and publications you follow to stay informed, as well as any industry events you attend. This shows your commitment to continuous learning and adaptability in a rapidly-evolving field.

Discuss your process for collecting relevant data, understanding client goals, and crafting a compelling narrative. Emphasize the importance of visual storytelling and clear messaging to engage your audience effectively during the presentation.

Provide specific examples of events you've overseen, detailing your role in managing logistics, coordinating with vendors, and ensuring successful execution. Share insights on how you anticipate and resolve potential challenges.

Explain that a successful sponsorship is one that achieves mutual benefits for both the brand and the sponsored entity. Discuss elements such as clear objectives, audience alignment, and measurable outcomes as critical factors to success.