Vice President, Digital and Direct Marketing - job 2 of 3

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

The Vice President of Digital and Direct Marketing sits within the Prospect & Key Platforms organization, leading the growth and management of U.S. Consumer’s proprietary marketing channels (Amex.com, Direct Mail, Member Get Member, Phone/Chat). They will lead a team of dynamic marketers, responsible for driving strong acquisition performance and elevated customer experiences.

WHAT YOU’LL DO

• Lead a team of high performing marketing professionals responsible for all aspects of performance marketing – strategy, creative development, targeting & segmentation, KPI tracking, R&D initiatives, and operational excellence oversight.
• Deliver the transformation of key channels through the enablement of best-in-class digital experiences and a robust test & learn program, in close partnership with Digital Product, Risk, Card Product, Analytics, Global Servicing, and Legal/Compliance.
• Create multi-year channel strategies to transform prospect marketing in an evolving consumer landscape.
• Provide thought leadership to premium-ize our merchandising approach across digital and offline channels.
• Oversee investment forecasting and budget management for respective channels, including liaising with the Investment Strategy and Finance to deliver efficient growth.
• Be an advocate for control management, delivering on our customer promise to “do it the right way”.

WHO YOU ARE

• A strategic thinker who has creative instincts and a proven track record developing marketing strategies that drive business outcomes and compelling customer experiences
• Strong relationship management skills required, with proven ability to influence & negotiate
• Strong commercial acumen, with proven ability to strategically assess opportunities and make data driven decisions resulting in tangible results
• Proven ability to take calculated risks, think boldly, challenge the status quo while ensuring flawless execution
• Comfort with ambiguity and a rapidly changing dynamic environment
• A highly effective communicator with strong interpersonal, oral and written communication skills that allows for the clear articulation of strategy and ideas
• Proven track record of developing strong talent and building diverse teams

Employment eligibility to work with American Express in the U.S is required as the company will not pursue visa sponsorship for these positions

Salary Range: $185,000.00 to $260,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries 
• Bonus incentives 
• 6% Company Match on retirement savings plan 
• Free financial coaching and financial well-being support 
• Comprehensive medical, dental, vision, life insurance, and disability benefits 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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