Product Marketing Manager Associate

Title: Product Marketing Manager Associate Location: Naples, FL... Arthrex, Inc. is a global medical device company actively searching for a Product Marketing Manager Associate to manage and execute initiatives for the Synergy product portfolio in the US Region. Synergy is a leading video and integration solution in operating rooms globally, comprising surgical tools and technology. Main Objective: The Product Marketing Manager Associate will participate in downstream marketing efforts for Arthrex products. Essential Duties and Responsibilities: • Work closely with Product Marketing Manager and Product Director to develop and manage promotional planning for Arthrex products. • Set priorities for promotional focus and resource allocation for key product families. • Develop marketing plans including targeting, messaging, analysis, and sales tool development. • Create launch plans for new products with key messaging, marketing materials, and trade show strategy. • Present marketing plans annually to the leadership team and Product Management team. • Lead monthly progress reviews with Product Director and PM team. • Collaborate with Mar Comm leadership on product promotional assets and campaigns. • Work with Sales Leadership to develop tools and resources for product lines. • Provide creative direction on campaigns, marketing materials, and review campaign messaging regularly. • Collaborate with HCP consultants for promotional ideas and educational presentations. • Establish and review marketing analytics to support messaging and product focus. • Conduct research with surgeons and reps for feedback on messaging and materials. • Effectively move assets through the review and approval process in the MRM system. • In-office position based in Naples, FL; travel up to 25%. Education and Experience: • Bachelor's degree required; preferably in business or marketing; MBA preferred. • Minimum of 1 year of experience in brand/product management, orthopedic sales, or related field. • Experience in the medical products industry highly preferred. • Orthopedic experience preferred. Knowledge and Skill Requirements: • Skilled in coordinating activities across functions. • Excellent listening, written, and oral communication skills. • Strong public speaking and presentation skills. • Proven success in developing and executing promotional campaigns. • Ability to develop strategic marketing plans. #J-18808-Ljbffr