Product Marketing Manager

As a Product Marketing Manager at FreeWheel, your primary responsibilities will include conducting thorough market and competitor analysis, developing go-to-market strategies for new product launches, and creating compelling value propositions and marketing collateral. You'll also drive product awareness and customer engagement, ensuring the sales teams have the tools they need to succeed.

To be a successful Product Marketing Manager at FreeWheel, candidates should ideally have a Bachelor's Degree and 5-7 years of relevant work experience in sales marketing, particularly within the ad tech industry. While formal education is preferred, Comcast is open to applicants with a mix of coursework and practical experience that aligns well with the job's requirements.

At FreeWheel, Product Marketing Managers are empowered to succeed through collaboration with cross-functional teams, access to market insights, and resources to develop effective sales enablement materials. Additionally, the company fosters a culture of open feedback and engagement to enrich product development and customer experience strategies.

Key skills for a Product Marketing Manager at FreeWheel include strong analytical abilities for market and competitive analysis, excellent communication skills for crafting persuasive messages, and a collaborative spirit to work effectively with sales, product, and marketing teams. A deep understanding of the video advertising landscape is also essential.

FreeWheel offers numerous growth opportunities for Product Marketing Managers, including engaging in innovative projects, leading strategic initiatives, and expanding your professional network within the global ad tech community. The company’s commitment to employee development allows you to continually evolve your skills and career trajectory.

In answering this question, it's vital to highlight specific examples where you successfully conducted market research. Discuss the tools and strategies you utilized to gain insights and how those insights influenced your marketing strategies and product positioning.

When responding, outline a structured approach that includes research, collaboration with cross-functional teams, and creating a timeline for launches. Cite examples of successful product launches you've managed and the key steps you took to ensure their success.

Explain your process for developing clear messaging, including understanding customer pain points, competitive advantages, and how you test this messaging with target audiences. Provide examples of how strong product positioning benefited your previous employers.

Share a specific campaign or initiative where you successfully increased product awareness. Describe the strategies you employed, the channels you used, and the measurable outcomes that resulted from your efforts.

Discuss your approach to understanding the sales team's needs, gathering feedback, and how you create tailored resources that answer common customer objections. Provide examples of materials you've developed and how they positively impacted sales.

Identify key performance indicators (KPIs) that are relevant to product marketing, such as customer acquisition cost, conversion rates, and ROI on marketing spend. Provide specific metrics you tracked in past roles and the insights gained from them.

Emphasize your commitment to continuous learning by mentioning industry publications, conferences, and networking. Share specific resources you rely on and any communities or organizations you engage with to stay abreast of trends.

Outline a systematic approach to diagnose the issue, including analyzing data, gathering team feedback, and adjusting strategies accordingly. Stress the importance of agility and responsiveness in marketing.

Discuss specific engagement programs you have implemented in the past, such as webinars, customer feedback loops, or loyalty programs. Highlight the impact these initiatives had on customer satisfaction and retention rates.

Reflect on industry challenges such as rapid technological changes or shifts in consumer behavior. Discuss your proactive strategies to address these challenges and ensure successful marketing operations.