Director of Sales and Marketing 

POSITION: Director of Sales and Marketing  

DEPARTMENT:  Sales and Marketing   

REPORTS TO: General Manager  

FLSA STATUS: Salaried Exempt  

Summary  

As the world’s leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world’s most important stadiums, arenas, convention centers, and theaters requires unmatched dedication and the most profound expertise. Our focus is YOU! Through investments in growth, resources, and technology we strive to enhance the experience of our internal Team Members and to continue creating amazing live experiences for the guests that we serve.  

Essential Duties and Responsibilities 

• Establish sales and marketing goals to enhance the facility’s position in the community and increase the profitability of events. 

• Develop and execute sales and marketing plans and programs, both short and long range, to ensure the growth and expansion of services. 

• Research, analyze and monitor financial, technological, and demographic factors to ensure that market opportunities are maximized, and effects of competitive activity are minimized. 

• Plan and oversee the facility’s advertising, promotion and publicity activities including print, electronic and direct mail outlets. 

• Communicate with outside advertising and public relations agencies.  Work with writers and artists and oversee copy writing, design, layout, paste-up, and production of promotional materials. 

• Present information and respond to questions from groups of media personnel, managers, clients, customers, and the general public. 

• Develop and recommend pricing strategy for the organization which will result in the greatest share of market over the long run. 

• Evaluate market reactions to advertising and promotional programs, merchandising policy and event packaging.  Adjust marketing strategy and plans to meet changing market and competitive conditions. 

• Prepare reports on sales revenue projections, marketing studies, client satisfaction and other relevant sales and marketing issues. 

• Network within the market to have a broad base of promotional partners on which to call.  Participate with community, industry-related associations, committees, task forces and local service organizations. 

• Prepare and deliver oral presentations to organizations, governmental bodies, managers, prospective clients, and others. 

• Establish and maintain exceptional media relations with all print, radio, and television contacts. 

• Rotate with other facility personnel to function as Manager on Duty (MOD), who maintains total responsibility and authority over all clients, staff personnel, patrons, security, and safety in assigned buildings.  Responsibilities include but not limited to making sure contractual agreements are met and clients’ event requirements and changes have been made in a timely fashion.  On-duty staff/subcontractors ultimately report to the MOD through any Managers or Supervisors who are present during the event. 

  • Oversee the Premium Sales of the Facility 

  • Proactively seeks out potential clients for leasing of suites. 

  • Work with clients to ensure suite contracts are issued/renewed, invoiced, and paid in a timely manner. 

  • Work with the Operations Manager to ensure that the suites are cleaned and maintained. 

  • Work with the F&B Director to ensure that client catering needs on the night of an event are met. 

Supervisory Responsibilities       

• Supervise all employees in the Sales& Marketing Department.  Responsibilities include interviewing, hiring, and training employees, planning, assigning, and directing work, appraising performance; regarding and disciplining employees; addressing complaints and resolving problems; and managing crisis. 

Education and/or Experience   

• Bachelor’s degree in Marketing, Business Administration or a related field from an accredited four-year college or university  

• Minimum of five (5) years in the field of convention, hotel, trade show or meeting room sales; or an equivalent combination of education and experience. 

Skills and Abilities   

•  Demonstrate knowledge and experience in the principles, practices, and terminology of public relations programs, advertising, marketing, sales presentations, and public speaking. 

• Write publicity releases, memos, reports, business correspondence and procedure manuals. 

• Solve practical problems and deal with a variety of concrete variables in situations where only limited standardized exists. 

• Respond to the media during crisis situations in a prompt, decisive and credible manner according to corporate and management policy. 

• Operate a personal computer using Windows 2000, Word, Excel, Outlook, and other related standard office equipment. 

• Follow oral and written instructions and communicate effectively with others in both oral and written form. 

• Organize and prioritize work to meet deadlines.  Work effectively under pressure and/or stringent schedule and produce accurate results. 

• Maintain an effective working relationship with clients, employees, exhibitors, patrons, and others encountered in the course of employment. 

• Work independently, exercising judgment and initiative. 

• Remain flexible and adjust to situations as they occur. 

NOTE 

 
The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position. 
 

ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.