Lead - Field Marketing

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 70,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

The Americas Lead - Field Marketing – SMB/Commercial Segment role plays a pivotal role in shaping and executing marketing programs that enhance customer engagement and accelerate business pipeline growth. This role is responsible for developing and implementing targeted marketing initiatives—including direct mail, amplifying digital campaign impact, launching sports & hospitality activations, managing 3rd party sponsorships, and supporting executive engagement programs—designed to attract, engage, and convert SMB/Commercial buyers.

Success in this role requires a customer-first mindset, a deep understanding of SMB/C buyer behaviors, and strong cross-functional collaboration skills. The ideal candidate will work closely with sales teams, regional field marketers, and GTM stakeholders to ensure marketing efforts align with business objectives while creating valuable, trust-building experiences that foster meaningful customer connections.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

Key Responsibilities

• Strategic Program Leadership: Develop and implement ABM, direct mail, and digital scale event programs across multiple sales segments, including Small Business and Commercial segments. 

• Sales Partnership – Partner closely with SMB/Commercial sales teams to support demand driving efforts, identify high-potential accounts, and align marketing initiatives for maximum impact.

• Project & Program Management – Effectively coordinate multiple campaigns and deadlines, ensuring seamless execution and measurable outcomes.

• Adaptability & Agility –Thrive in a fast-paced environment, adjusting strategies as business needs evolve while proactively identifying new opportunities.

• Partner & Channel Marketing – Leverage partnerships and co-marketing opportunities to expand reach and engagement in SMB segments.

• Funnel Acceleration: Create and execute strategies to improve marketing funnel velocity and conversion rates, working closely with business development teams to drive measurable pipeline results.

• Cross-Functional Collaboration: Align with Field Marketing, Integrated Campaigns, and Partner Marketing teams to ensure unified program execution and maximize effectiveness.

• Event Management: Plan and manage end-to-end digital and scale events, ensuring seamless execution, alignment with goals, and high ROI.

• Innovation & Optimization: Identify and implement innovative data-driven approaches to accelerate growth, leveraging data-driven insights to refine campaigns and optimize performance.

• Sales Interlock: Serve as a key connector between marketing and business development, ensuring alignment, communication, and seamless execution of shared objectives.

• 5-7 years of proven experience in supporting field marketing driven pipeline in a similar role.

• Exceptional skills in cross-functional collaboration, stakeholder engagement, and influencing key business partners.

• Excellent organizational and project management skills, with the ability to lead many initiatives effectively.

Preferred Skills

• Experience in the SaaS or technology sector, with a focus on SMB/Commercial markets.

• Ability to navigate a dynamic, high-growth environment while delivering impactful results.

• Awareness of conversion rate optimization (CRO) to analyze, refine, and accelerate pipeline performance at every stage of the buyer journey.

Please note this is a hybrid role that requires an in-office presence 3 days/week (Tuesday-Thursday).

This role is based in the San Francisco Bay Area, and the expected base salary range for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. This role is also eligible for a target bonus

Compensation Package

$120,000-$150,000 USD Base Salary + Variable Compensation (where applicable)

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.