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Senior Product Manager, RCS Business Messaging

Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.


With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.


Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!


About the Attentive Team

Have you ever received a text message from your favorite brand with an incredible offer?  Did you know that text message marketing delivers the highest ROI of any marketing channel?  And that more customers than ever prefer to connect with brands via text?  That is what we do at Attentive.  We empower the world’s leading brands to engage with their customers at the right moment, with the right message. Our platform powers more than 400 million messages every day, approaching 100 billion annually.


About the Role

We're seeking a Senior Product Manager to drive the strategic development of our RCS Business Messaging capabilities—a transformative new channel that will revolutionize mobile messaging. This is an opportunity to shape the future of personalized mobile engagement at a hyper-growth technology company.


Over the last two years, we've developed AI-powered products that help marketers refine their audience, sharpen their copy and personalize messages. Now, we're bringing that AI expertise to RCS Business Messaging to create truly immersive and conversational experiences.


What You'll Accomplish
  • Lead the development of AI-powered RCS features that maximize message performance through optimized formats, content, and timing
  • Drive the product strategy for new conversational AI experiences leveraging RCS capabilities like suggested replies, carousels, and rich media
  • Partner with cross-functional teams to execute large-scale RCS feature launches that impact company-level goals
  • Translate customer feedback and market research into compelling product specs and roadmap priorities
  • Define and track key performance metrics to measure the impact of RCS features on customer engagement and revenue
  • Contribute to the overall RCS product vision and strategy, particularly around AI integration and personalization capabilities


Your Expertise
  • 5+ years of experience as a Product Manager at a SaaS company, with a track record of shipping successful features
  • Experience with AI/ML technologies and their practical applications in marketing or messaging
  • Deep understanding of mobile messaging, rich media, and conversational interfaces
  • Strong analytical skills with experience defining metrics and making data-driven decisions
  • Excellent written & verbal communication skills with the ability to rally cross-functional teams around a unified vision
  • Experience working with enterprise customers and understanding their needs
  • Track record of independently driving product strategy for large complexity features
  • Ability to balance technical feasibility, business value, and user experience in product decisions


You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.


For US based applicants:

- The US base salary range for this full time position is $172,000 - $215,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location


#LI-AB2


Attentive Company Values

Default to Action - Move swiftly and with purpose

Be One Unstoppable Team - Rally as each other’s champions

Champion the Customer - Our success is defined by our customers' success

Act Like an Owner - Take responsibility for Attentive’s success


Learn more about AWAKE, Attentive’s collective of employee resource groups.


If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.


At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know. 

Average salary estimate

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$172000K
$215000K

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What You Should Know About Senior Product Manager, RCS Business Messaging, Attentive

Are you ready to take your career to the next level? Join Attentive as a Senior Product Manager for RCS Business Messaging in the heart of New York, NY! Here at Attentive, we’re on a mission to transform how brands engage with consumers, utilizing our AI-powered mobile marketing platform to create personalized experiences. As the Senior Product Manager, you will play a crucial role in developing our RCS capabilities, pushing the boundaries of what mobile messaging can achieve. You'll take the lead on crafting cutting-edge features that not only enhance message performance but also offer immersive experiences to users. This isn't just a job; it’s an opportunity to influence the future of marketing at a rapidly growing tech company. You’ll collaborate with cross-functional teams to launch new RCS features and ensure that we leverage customer feedback and market research to shape our product roadmap. Your expertise in AI/ML applications and deep understanding of mobile messaging will be invaluable as you design innovative features that resonate with our clients. With competitive perks, an inclusive workplace culture, and the chance to work with industry leaders like Neiman Marcus and Samsung, Attentive is the perfect place to elevate your career. If you thrive in a dynamic environment and are passionate about creating engaging customer interactions, we would love to meet you!

Frequently Asked Questions (FAQs) for Senior Product Manager, RCS Business Messaging Role at Attentive
What are the responsibilities of a Senior Product Manager at Attentive?

As a Senior Product Manager at Attentive, you will lead the strategic development of our RCS Business Messaging features. This includes maximizing message performance through AI-powered capabilities, collaborating with various teams for feature launches, translating customer feedback into product specifications, and defining key performance metrics to measure customer engagement.

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What qualifications do I need to apply for the Senior Product Manager position at Attentive?

To be considered for the Senior Product Manager role at Attentive, you should have 5+ years of experience in a Product Manager position, particularly within a SaaS environment. Experience with AI/ML technologies, a strong understanding of mobile messaging, and excellent analytical skills are also required to thrive in this role.

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How does Attentive define success for its Senior Product Manager role?

Success for a Senior Product Manager at Attentive is defined by the impact of your developed features on customer engagement and revenue. You will need to track key performance indicators and ensure that all product strategies align with company-level goals, ultimately contributing to the growth and success of the organization.

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What type of company culture can I expect at Attentive?

At Attentive, we embrace a culture of inclusivity and collaboration. Our values emphasize swift action, teamwork, and championing customer success, all while fostering a supportive environment that respects diversity. It’s a place where you can thrive and make meaningful contributions to cutting-edge marketing solutions.

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What benefits does Attentive offer to its Senior Product Managers?

Attentive provides a competitive compensation package for Senior Product Managers, including a salary range of $172,000 to $215,000, equity opportunities, and a comprehensive suite of benefits that encompass health and wellness, ensuring you bring your best self to work.

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Common Interview Questions for Senior Product Manager, RCS Business Messaging
Can you describe your experience with product management in a SaaS environment?

When answering this question, focus on your specific experiences leading product initiatives. Highlight particular projects where you successfully launched new features, emphasizing how you navigated challenges and aligned cross-functional teams to achieve your goals.

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What strategies do you use to incorporate customer feedback into product development?

Discuss specific methods you employ to gather customer feedback, such as surveys, interviews, or analytics. Provide examples of how you translated this feedback into actionable enhancements in previous roles, demonstrating your commitment to user-centered design.

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How do you prioritize features for a product roadmap?

Explain your methodology for prioritizing features based on customer needs, business goals, and technical feasibility. Using a framework like RICE (Reach, Impact, Confidence, Effort) can provide structure to your response, indicating your analytical approach.

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What experience do you have with AI/ML technologies in product management?

Detail your experience leveraging AI/ML technologies to develop innovative product solutions. Be sure to mention specific projects where you applied AI to enhance functionality, drive engagement, or create personalized experiences.

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How do you measure the success of a product feature post-launch?

Talk about the key performance metrics you track, such as user engagement, conversion rates, or customer satisfaction scores, emphasizing your analytical skills. Describe a specific instance where you measured success and made adjustments based on the data.

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Can you give an example of a successful product you managed from concept to launch?

Provide a concise overview of a product journey you led, highlighting your role in defining the concept, gathering requirements, managing cross-team collaboration, and ultimately launching the product. Conclude with the outcomes and impacts on the target audience.

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How do you handle disagreements within cross-functional teams?

Share your approach to conflict resolution and collaboration. Highlight a situation where you facilitated discussions, focused on shared goals, and found compromises that satisfied different stakeholders while maintaining project momentum.

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What is your understanding of RCS Business Messaging, and why is it important?

Discuss your knowledge of RCS Business Messaging, focusing on its capabilities, such as rich media and conversational interactions. Explain how it can enhance customer engagement and the significance of integrating it into a marketing strategy, using examples of successful applications.

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What role does data play in your decision-making processes?

Emphasize how you leverage data analytics to inform product decisions. Discuss tools you use and how you analyze data trends to shape product strategy, providing examples from your past experience to illustrate your data-driven approach.

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How do you ensure a balance between user experience and technical feasibility in product decisions?

Explain your collaborative approach when working with engineers and designers to establish feasible, user-friendly product features. Focus on how you gauge trade-offs and make decisions that align with overall product vision while considering stakeholder input.

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Create magical conversations. DEFAULT TO ACTION - Speed is our best offense and defense -We don't wait for opportunities to come to us, we create them through our proactive mindset. -We believe in making quick decisions, executing strategies, and...

278 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Passion for Exploration
Dare to be Different
Customer-Centric
Diversity of Opinions
Inclusive & Diverse
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
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Full-time, on-site
DATE POSTED
March 22, 2025

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