Director of Marketing

As the Director of Marketing at Authenticx, your main responsibilities will include setting and executing a comprehensive marketing strategy aligned with revenue goals, leading and developing a high-performing marketing team, and partnering closely with Sales and executive leadership. You will also be accountable for marketing-sourced pipeline targets, overseeing integrated campaigns, and ensuring measurement and reporting of marketing performance.

To be considered for the Director of Marketing role at Authenticx, candidates should have 8+ years of progressive experience in B2B marketing, particularly in SaaS and demand generation. Proven experience in leading and scaling marketing teams in high-growth environments is essential, along with a strong grasp of various marketing fundamentals and technology platforms like HubSpot and Google Analytics.

In the Director of Marketing role at Authenticx, you'll have a direct impact on revenue growth by aligning marketing initiatives with sales objectives, driving high-quality lead generation, and optimizing the marketing technology stack. Your efforts in overseeing integrated campaigns will also ensure efficiency and growth, ultimately contributing to the bottom line.

The work environment at Authenticx is collaborative and people-first, offering a flexible work setting. As a Director of Marketing, you'll benefit from a culture that values experimentation, ownership, and impact, allowing you to shape the marketing function as an integral member of the revenue leadership team.

The Director of Marketing role at Authenticx is hybrid, with a preference for candidates based in Indianapolis or those willing to travel to the headquarters periodically. This allows for a blend of collaborative in-person work and flexible remote opportunities.

In answering this question, discuss leveraging both inbound and outbound marketing strategies tailored to the healthcare sector, focusing on building brand recognition while driving demand generation. Highlight how you would utilize analytics to guide your decisions and measure success.

You might share examples of fostering a culture of curiosity and accountability. Emphasize the importance of mentorship, providing regular feedback, and encouraging innovative thinking within your team to align their efforts with the company’s growth objectives.

Discuss your approach to setting KPIs and ROI metrics for each campaign, and your use of analytics tools such as Google Analytics and HubSpot to track performance. Be ready to give examples of how you've used data to make real-time adjustments to improve campaign outcomes.

Prepare to provide a specific example where your strategic planning and execution resulted in significant lead generation or revenue growth. Highlight the challenges faced, solutions implemented, and the measurable impact on the business.

It’s beneficial to mention how critical collaboration is, especially with Sales and executive leaders, to ensure alignment on objectives. Discuss any systems or practices you've employed to foster communication and teamwork across departments.

You should share your approach to agility in marketing, highlighting your ability to pivot quickly based on market feedback or changing company priorities. Provide examples of how you have successfully navigated dynamic environments in the past.

Showing familiarity with platforms like HubSpot, Salesforce, and others emphasizes your readiness for the role. Discuss how you have utilized these technologies in past campaigns to optimize performance and achieve scalability.

Explain your philosophy on integrating brand strategy with measurable outcomes. You might describe methods of creating content that enhances brand perception while also driving leads, ensuring both short-term and long-term goals are achieved.

Detail your continual learning approach—subscribing to industry publications, participating in webinars, and networking. You may also share specific resources or communities that keep you informed about the latest trends that influence B2B marketing.

You should convey your understanding of the importance of precisely identifying and segmenting target audiences for effective marketing. Share specific strategies you’ve used in the past to create tailored campaigns that resonate with different segments.