B2B Marketing Manager (Remote)

Remote

What We Do

Outlier.org (from the co-founder of MasterClass) is reimagining higher education as a resource that is accessible, equitable, and affordable for everyone. We have developed the world's best online, for-credit university-level courses, taught by some of the most celebrated educators in the world. Our courses employ cinematic content powered by cutting-edge cognitive science to create an immersive, student-friendly learning experience that delivers game-changing student success levels. We are a quickly-growing team working on a dual mission: Increase access to quality college education and dramatically reduce student debt.

Who We Are

Outliers are kind, curious, competent, creative, and resourceful. We are a passionate multidisciplinary team working to increase access to quality education for everyone. We believe in using the scientific method and evidence-based conclusions. We respect intuition and art. We give credit where credit is due. We hold one another to high standards. We value constructive feedback. We love to try new things. We take our work seriously, not ourselves. We work hard and go above-and-beyond to ensure great student outcomes and we strongly believe in taking care of ourselves and making sure we stay healthy to continue to pursue our mission as best we can. 

Are you an Outlier?

ABOUT THE ROLE

Over the last 18 months, Outlier has created a custom high school dual enrollment platform that enables high schools across the globe to offer our curricula as dual credit, with tools to monitor and oversee the programs locally. We’ve amassed >100 high school partners across innovative partners like Summit Public Schools and NYC Public Schools, and we’re just getting started! 

We are seeking a talented and experienced B2B Marketing Manager to join our Marketing department. As the B2B Marketing Manager, you will be responsible for developing and executing marketing strategies to drive high school partnerships and promote our dual enrollment programs. Your role will be crucial in expanding our reach and establishing Outlier.org as a leader in the education space.

This is a remote full-time role that will report to the Head of Marketing.

WHAT YOU’LL DO

• Develop and implement a comprehensive B2B marketing strategy to target and engage high schools for partnership opportunities.
• Collaborate with the sales team to create marketing materials and campaigns that effectively communicate the value and benefits of our dual enrollment programs.
• Conduct market research to identify trends and opportunities in the education sector, specifically related to high school partnerships and dual enrollment programs.
• Manage and optimize digital marketing channels, including email marketing, social media, content & event marketing, and paid advertising, to generate leads and drive engagement with high school administrators and decision-makers.
• Utilize Salesforce, HubSpot, and other CRM tools to track and analyze marketing performance, measure ROI, and make data-driven decisions.
• Collaborate with cross-functional teams, including sales, product, and content, to ensure alignment and consistency in messaging and branding.
• Stay up-to-date with industry trends and competitor activities to maintain a competitive edge in the market.

WHO YOU ARE

• 3-5 years of B2B marketing experience focused on demand generation, ABM, lead nurture / qualifying, content creation, and event planning
• Proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement.
• Experience with Salesforce, HubSpot, and other CRM tools to manage and track marketing activities.
• Excellent communication and interpersonal skills, with the ability to effectively convey complex concepts to diverse audiences.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Self-motivated and proactive, with the ability to work independently and as part of a team.
• Strong knowledge of the education sector a plus, particularly high school systems and processes.

COMPENSATION

The annual base salary range for this position is $85,000-$100,000; however, the base salary offered may vary depending on relevant factors, including experience and geographic location. 

BENEFITS

Medical, Dental, Vision, Employee Assistance Program, 401k, Stock Options, Unlimited Paid Vacation Policy, 13 paid holidays per year, Voluntary Benefits (Pet Insurance, STD/LTD, Legal Services)

Applicants must be currently authorized to work in the United States on a full-time basis.

Please note: Outlier.org hopes to recruit and advance qualified minorities, women, LGBTQ, persons with disabilities, and veterans, among others—we welcome and encourage all applicants. One of Outlier.org’s goals is for our team and culture to reflect the diverse student populations we serve. We remain committed to recognizing the best talent wherever it may be.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Outlier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, layoff, termination, working conditions, transfer, job assignment, and benefits.