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Manager - Content Marketing

 About Bazaarvoice

 

At Bazaarvoice, we create smart shopping experiences. Through our expansive global network, product-passionate community & enterprise technology, we connect thousands of brands and retailers with billions of consumers. Our solutions enable brands to connect with consumers and collect valuable user-generated content, at an unprecedented scale. This content achieves global reach by leveraging our extensive and ever-expanding retail, social & search syndication network. And we make it easy for brands & retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards. The result is smarter shopping: loyal customers, increased sales, and improved products.

 

The problem we are trying to solve : Brands and retailers struggle to make real connections with consumers. It's a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle. The result? Time and money spent on content that doesn't attract new consumers, convert them, or earn their long-term loyalty.

 

Our brand promise : closing the gap between brands and consumers.

 

Founded in 2005, Bazaarvoice is headquartered in Austin, Texas with offices in North America, Europe, Asia and Australia.

 

It’s official: Bazaarvoice is a Great Place to Work in the US , Australia, India, Lithuania, France, Germany and the UK!


Title: Manager - Content Marketing

Reporting to: Head of Brand Strategy & Experience.


Who We’re Looking For

We seek a Content Manager who will ensure the content team is built for high performance, delivers quality content across various formats, and builds great cross-functional operating efficiencies. This role requires a blend of understanding content marketing, team leadership, project management, and strategic collaboration across departments to align content initiatives with broader business goals. The ideal candidate will be highly organized, adept at understanding and balancing multiple content priorities, and skilled in cross-functional communication and optimizing workflows to enhance team performance.


Key Responsibilities:

Team & Resource Management

Lead and manage a team of content writers, ensuring effective workload distribution and timely content delivery.

Oversee content resourcing, planning, and execution, ensuring projects are staffed appropriately and meet business needs.

Provide direction, feedback, and professional development opportunities to enhance the skills and performance of the content team.

Foster a collaborative, high-performing environment that enables content creators to thrive.

Operational Efficiency & Execution

Own and manage the content workflow and production processes to ensure efficiency and scalability.

Prioritize incoming content requests, balance workloads, and maintain a structured editorial calendar.

Ensure content deadlines are met, and the team operates with clear priorities and accountability.

Maintain high editorial standards, ensuring all content aligns with brand voice, messaging, and quality guidelines.

Cross-Functional Collaboration

Work closely with marketing, demand generation, product marketing, external communications, and field teams to align content strategy with key business objectives.

Partner with SEO and analytics teams to ensure optimized content for search visibility and performance tracking.

Collaborate with designers and external partners to develop engaging, multi-format content experiences.

Act as the key liaison between content and stakeholders, ensuring smooth communication and alignment.

Content Strategy & Performance Optimization

Support the development of high-impact content across blogs, reports, ebooks, landing pages, and other long-form content.

Continuously measure content effectiveness through performance analysis and data insights, refining strategies for continuous improvement.

Ensure best practices in SEO, content distribution, and audience engagement are implemented across all content efforts.

To enhance the team's output, keep abreast of industry trends, competitor strategies, and evolving content marketing practices.

Key Outcomes for Success

Ensures smooth content team operations, maintaining efficient workflows and structured content planning.

Delivers high-quality content on time, aligning with business priorities and marketing goals.

Enhances team productivity and morale, fostering a collaborative, high-performance culture.

Improves cross-functional alignment, ensuring content supports broader marketing and business objectives.

Optimizes content effectiveness and reach, leveraging data insights to improve performance over time.


Preferred Qualifications

8-10+ years of content management experience, ideally in a B2B or SaaS environment.

Strong experience leading a content team, providing mentorship and performance coaching.

Strong project management and organizational skills, with a proven ability to balance multiple priorities.

Knowledge of SEO, content marketing best practices, and analytics tools to measure content impact.

Excellent communication and stakeholder management skills, with experience working cross-functionally in a fast-paced environment.

Familiarity with content management systems (CMS), workflow tools, and editorial calendars.


Why Join Us?

At Bazaarvoice, we are committed to fostering a collaborative, dynamic, and high-performing content team. As a Content Manager, you’ll drive efficiency, quality, and strategic alignment across all content efforts, ensuring our brand and demand content effectively supports business growth.


Other details: We are a hybrid work environment (mandatory 3-days work from office). We are located in Global Technology Park, Bellandur.


Working hours: Monday and Friday IST hours | Tuesday-Wednesday-Thursday 4 hours IST with 4 hours US overlap (6:30-10:30 pm IST / 8-12 am CT)


If you’re passionate about content marketing, leading teams, and delivering impactful content, we’d love to hear from you!


Why join Bazaarvoice?

 

Customer is key

We see our own success through our customers’ outcomes.  

We approach every situation with a customer first mindset.

 

Transparency & Integrity Builds Trust

We believe in the power of authentic feedback because it’s in our DNA. 

We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.

 

Passionate Pursuit of Performance

Our energy is contagious, because we hire for passion, drive & curiosity. 

We love what we do, and because we’re laser focused on our mission.

 

Innovation over Imitation

We seek to innovate as we are not content with the status quo. 

We embrace agility and experimentation as an advantage.

 

Stronger Together

We bring our whole selves to the mission and find value in diverse perspectives. 

We champion what’s best for Bazaarvoice before individuals or teams.  

As a stronger company we build a stronger community.

 

Commitment to diversity and inclusion

 

Bazaarvoice provides equal employment opportunities (EEO) to all team members and applicants according to their experience, talent, and qualifications for the job without regard to race, color, national origin, religion, age, disability, sex (including pregnancy, gender stereotyping, and marital status), sexual orientation, gender identity, genetic information, military/veteran status, or any other category protected by federal, state, or local law in every location in which the company has facilities. Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity, innovation and performance. Furthermore, a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world’s smartest network of consumers, brands, and retailers.

Average salary estimate

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What You Should Know About Manager - Content Marketing, Bazaarvoice

At Bazaarvoice in Bengaluru, we’re searching for a passionate Manager - Content Marketing to join our talented team. Here at Bazaarvoice, we create smart shopping experiences that connect brands and retailers with millions of consumers. As the Manager of Content Marketing, you will play a pivotal role in leading a team of skilled content writers, ensuring that our content not only meets high editorial standards but also aligns perfectly with our broader business strategies. Your knack for organization will help in balancing multiple content priorities while your collaborative spirit will foster a harmonious work environment. You'll be responsible for overseeing the entire content workflow, from planning to execution, which directly contributes to the success of our marketing initiatives. By partnering with various departments, including marketing and product teams, you will ensure that our content strategy resonates effectively across all platforms. Importantly, you will leverage analytics to continuously refine our content efforts, ensuring that we consistently engage audiences and support our business goals. If you’re enthusiastic about leading a high-performing team and driving impactful content strategy, we want to hear from you. Join us on this exciting journey to innovate and optimize the way consumers connect with brands.

Frequently Asked Questions (FAQs) for Manager - Content Marketing Role at Bazaarvoice
What are the primary responsibilities of the Manager - Content Marketing at Bazaarvoice?

The Manager - Content Marketing at Bazaarvoice is responsible for leading the content team, ensuring quality content delivery, managing content workflows efficiently, and collaborating with various departments to align content with business goals. This role includes overseeing the editorial calendar, maintaining high editorial standards, and optimizing content effectiveness through performance analysis.

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What qualifications are required for the Manager - Content Marketing position at Bazaarvoice?

Candidates for the Manager - Content Marketing role at Bazaarvoice should have 8-10+ years of content management experience, particularly within B2B or SaaS environments. Strong leadership, project management skills, and knowledge of SEO and content marketing best practices are essential. Experience in stakeholder management and familiarity with content management systems are also important.

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How can the Manager - Content Marketing contribute to Bazaarvoice's success?

The Manager - Content Marketing can significantly contribute to Bazaarvoice's success by ensuring that content initiatives effectively engage consumers, support marketing goals, and provide actionable insights. By fostering collaboration between teams and optimizing content strategies based on performance data, this role helps build authentic connections between brands and consumers, directly impacting business growth.

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What is the work environment like for the Manager - Content Marketing at Bazaarvoice?

At Bazaarvoice, the work environment for the Manager - Content Marketing is collaborative and dynamic, with a strong emphasis on teamwork and innovation. The company operates in a hybrid work setup, which encourages flexibility while maintaining efficiency. This allows team members to thrive both in-office and remotely while still being fully engaged.

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What skills are essential for a successful Manager - Content Marketing at Bazaarvoice?

Essential skills for a successful Manager - Content Marketing at Bazaarvoice include exceptional project management abilities, strong communication skills, leadership experience, and a solid understanding of SEO and content analytics. The ability to balance multiple priorities and foster a high-performance culture within the content team is also crucial for success in this role.

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Common Interview Questions for Manager - Content Marketing
How do you prioritize your tasks when managing a content team?

When managing a content team, I prioritize tasks by assessing deadlines, project importance, and team capacity. Using a structured editorial calendar helps keep everyone aligned and ensures that high-impact projects receive timely attention.

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Can you describe your experience with content performance metrics?

Yes, I have extensive experience analyzing content performance metrics such as engagement rates, organic traffic, and conversion rates. I utilize these insights to refine content strategies, improving overall effectiveness and reach.

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How do you ensure your content meets the brand voice and messaging guidelines?

To ensure that content aligns with brand voice, I maintain clear documentation of our guidelines and conduct regular reviews. I also encourage feedback loops within the team to continually align our outputs based on input from different stakeholders.

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What strategies do you employ to keep your team motivated?

I believe in fostering a collaborative work culture and recognizing achievements. Regular one-on-one meetings help me support personal growth, provide mentorship, and celebrate milestones, which keeps the team motivated and engaged.

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How do you approach collaboration with other departments?

I approach collaboration by establishing open communication and regular sync-ups with other departments, ensuring that everyone is aligned on objectives. This promotes cross-functional teamwork and enhances the overall effectiveness of our content strategy.

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What do you think are the biggest challenges in content marketing today?

Some of the biggest challenges in content marketing today include staying ahead of constantly changing consumer preferences, managing different content formats, and optimizing for search performance in a competitive landscape. Addressing these challenges requires agility and a deep understanding of audience insights.

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How do you handle tight deadlines in content production?

I handle tight deadlines by planning ahead and implementing a structured workflow. Clear prioritization of tasks and effective resource allocation allow us to deliver high-quality content while meeting challenging deadlines.

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What role does SEO play in your content strategy?

SEO plays a critical role in my content strategy by ensuring that all content is optimized for search visibility. I collaborate closely with SEO specialists to identify keywords, optimize content structure, and track performance metrics to enhance reach and engagement.

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Can you give an example of how you have improved content effectiveness?

I improved content effectiveness by analyzing past performance data to identify underperforming pieces. By refining the messaging, updating SEO strategies, and promoting content across different channels, I successfully increased engagement rates significantly.

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What trends do you see shaping the future of content marketing?

I see trends such as increased personalization, the rise of video content, and a greater emphasis on user-generated content significantly shaping the future of content marketing. Keeping an eye on these trends will be crucial for staying relevant and effective.

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Our mission is to build smarter shopper experiences across the entire customer journey. Whether it’s getting your user-generated content program started on day one or expanding global multichannel strategies, we’re here to be a true strategic part...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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