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Senior Manager, Footwear Business

Who We Are:


At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

 

Our brand values help bond us together and drive our success:

 

·       Runner First  

We act in the best interest of the runner

 

·       Word is Bond 

We do what we say we’ll do

 

·       Champion Heart  

We give our all in everything we do  

 

·       There is no “I” in Run

We stay generous with our humanity

 

·       Keep Moving

We find ways to move every day, because joy is kinetic!

 

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.   


Your Job:

 

The mission of the Footwear Business team is to lead the team to achieve key product FOB and margin targets, while planning the footwear business on a 5-year horizon to deliver on the company’s strategy, targets, and objectives.

 

As the Senior Manager, Footwear Business, you will lead the business planning process for our global footwear business. You will be accountable  for meeting Footwear business targets from forecasting, P&L management,  and short and long-term go in margin through partnering with cross functional teams. .

 

As the leader of critical business operations, you will drive extreme enterprise accountability and will play a significant role in Brooks’ overall profitability. To do this effectively, you must be a confident and flexible leader of interdisciplinary, global teams where collaboration is imperative. You have an approach and point of view that starts and ends with the runner. You create and nurture a cohesive vision that elevates and drives the impact of our business operations on the company products and revenue.

 

You will support, motivate, and influence a global footwear team spanning multiple time zones and cultures. 


Your Responsibilities:
  • Strategic Planning and Execution 
  • Lead the business plan  from1–5-years out to set the footwear team up to successfully execute by developing a clear strategic path to meet the guidance and expectations.
  • Act as a key voice and contributor to the broader company strategy and translate strategy into functional plans for Footwear; ensure on-time, on-budget execution.
  • Responsible for business management across department functions and planning horizons from short-term to long-term.
  • Anticipate factors that could influence strategies and Brooks’ position in the market and influence/react with risk mitigation plan
  • Work with the SVP and senior leadership to develop and communicate a year playbook for business execution across product strategy, operations, P&L, culture, and team skill development.

  • Footwear Business Leadership
  • Oversee the project portfolio of all proposed Footwear Innovation projects aligning with strategic functional initiatives.
  • Partner with PLM and Merchandising in building regional 5-year forecast and aligning those forecasts and assumptions with key regional Sales leaders, S&OP and FP&A.
  • Drive Seasonal Business kick-offs through the “Idea 2 Runner” Footwear Process to frame seasonal goals, including the footwear volume targets, following the 3-year P&L plan and 5-year Strategic Plan.
  • Be a key stakeholder in overseeing long-term business planning and forecasting as it relates to assortment productivity, target style and article growth, and margin optimization.
  • Create and maintain analytical tools for managing pricing strategy, product line evolution, SKU performance, revenue, and gross margin optimization on a global level.
  • Provide Product Line Management and Merchandising functions with key data reporting, dashboards, and analyses including product sales and profitability by region/channel and SKU efficiency; propose recommendations based on analyses.
  • Build reports to track key financial metrics and targets including Units, Revenue, and Margin on a weekly, monthly, and seasonal basis to inform decisions on the product roadmap.
  • Lead improvement in Footwear teams’ intuition for business throughout the I2R process, promoting business thinking through input, guidance, and analytics.
  • Create and maintain a functional resource tool to support yearly business growth and inform the annual business resource plan.

  • Footwear Financial Leadership
  • Oversee the build and maintenance of the 3-year Footwear Category P&L, analyze key variance, and report on key drivers.
  • Oversee the build and maintenance of financial model to calculate footwear margin for current and upcoming seasons. Publish seasonal reports at key milestones in the creation process.
  • Building financial targets and metrics including FOB/Margins, vendor selection and allocation, contingency planning, and risk management.
  • Ensure that the weighted average Go-In Margin for each season/year will hit corporate targets, as volume, and price assumptions change throughout I2R process.
  • Lead Budget project and quarterly forecasts with input from Footwear Functional Leaders and FP&A to ensure that the Footwear Strategy execution is properly funded. Provide monthly reporting on footwear budget – identify key areas of under/overspend.
  • Create a framework to analyze ROI and other key metrics for Footwear Initiatives, especially Automation and cost-saving projects.
  • Develop budget tools to assist the SVP of Footwear for an adequate budget to support Footwear initiatives, projects, and personnel during semi-annual Business Review meetings.
  • Partner with HRBP to enhance the Footwear Talent Assessment tool to enable Footwear leaders to invest in top performers and emerging talent.

  • Cross-functional Influence and Alignment 
  • Champion and act as a key sponsor for enterprise cross-functional initiatives representing Footwear Business to influence stakeholders and drive team POV and a strong business case throughout the approval process.
  • Create clarity around shared company goals through integrated department plans.
  • Provide insight and expertise to executive leadership on critical business decisions impacting the brand and/or financial performance.
  • Build partnerships and alignment with cross-divisional partners to implement functional strategies and achieve company targets. 

  • People Leadership
  • Demonstrate strong people leadership skills rooted in Brooks’ Connect Management principles.
  • Promote Brooks’ Core Cultural Values: Responsible for team culture and keeping a pulse on morale to proactively address any concerns. Utilize findings from Cultural Strengths Surveys to build on successes and create a plan for opportunities.
  • Demonstrate the ability to lead function(s) not in your area of expertise.
  • Lead Footwear Business through changing business conditions and uncertainty.
  • Prioritize people investment by building a collaborative, open, trusting environment for employees and creating a culture of authentic recognition and giving thanks.
  • Regularly check-in and assess the morale, asking for feedback from Footwear employees and partnering with Footwear leadership and/or HR to address any concerns.
  • Model leadership behavior across the organization and build leadership capability across the team. 

  • Innovation
  • Challenge leaders on your team and employees to innovate and conceptualize better to find new ways of approaching their work by challenging assumptions and testing new ideas that have impact and potential.  
  • Encourage diverse thought and innovation by actively encouraging varying POV’s across varying levels on your team. Create platforms for employees to openly share ideas in a manner most comfortable for them, while challenging employees to step out of their comfort zones to contribute.
  • Stay current with industry trends and innovation in the Business Process costing space and be a thought leader across the organization.

  • Accountability
  • Support development and management of the annual footwear department budget.
  • Accountable for business management demonstrating extreme enterprise accountability.
  • Accountable for department and cross-functional deadlines and deliverables; establish clear “by-whens” and guide navigation of any obstacles.
  • Set high standards to deliver results for the brand and the business. 


Your Qualifications:
  • Bachelor's degree (B. A. or B.S.) from a four-year University preferred, preferably in Finance, Industrial or Manufacturing Engineering, Business Management, Finance/Accounting, or equivalent. M.B.A. preferred, but not required. Equivalent years of experience can be considered in lieu of degree(s).
  • 10+ years of experience in strategic planning, business forecasting, market research, or an equivalent field.
  • 10+ years of related experience in footwear development, engineering, manufacturing.
  • 9+ years of experience in directing, managing, and developing high-performing teams.
  • Proven leadership capabilities to supervise a team and lead strategic business objectives with a proven ability to prioritize workload and manage short-term and long-range projects.
  • Demonstrated strong financial and business acumen; ability to form and make recommendations and forecasts for future business prospects.
  • Demonstrated ability to develop highly productive relationships with individuals and teams that are made up of diverse disciplines and cultural backgrounds resulting in effective working relationships across the company.
  • Curious and open-minded; always up for a challenge, inventive and creative. Ability to challenge the status quo- always looking at improving our people, products, and processes while also displaying a willingness to dive into the details.
  • Detail oriented. Strong organizational and time management skills are a must.
  • Strong problem-solving skills with the ability to work in a fast-paced, changing environment, anticipating and resolving problems in a timely manner.
  • Strong verbal and written communication skills, with an advanced ability to communicate a point of view concisely and functional expertise within project teams and to external stakeholders. Strong storytelling, presentation, and communication skills, including meeting facilitation.
  • Expert in MS Word, Excel, Outlook, and PowerPoint, and other relevant analytical tools
  • Fluent in English (written and spoken); Mandarin is a plus.
  • Embraces and lives the Brooks values!


Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $142,253 - $227,605 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.  


Brooks is proud to offer a robust benefits package to our employees and their families!  


Benefits: including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.  

Paid Time Off: Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave. 

Bonus: in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.   

Perks: including product discounts, employee recognition, fitness discounts, volunteer and donation benefits. 


Location: You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.


At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.

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Average salary estimate

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$142253K
$227605K

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What You Should Know About Senior Manager, Footwear Business, Brooks Running

At Brooks, we see movement as a key to life's joy, and as the Senior Manager of the Footwear Business, you’ll play a crucial role in our mission to empower runners everywhere! Leading a vibrant team in our Seattle office, you'll guide our footwear business toward achieving product and margin targets while also carving out a dynamic 5-year plan for future growth. With a passionate focus on the runner's experience, you’ll collaborate with various teams to ensure seamless execution of business strategies. Your day-to-day will involve business planning, financial oversight, and offering insights that steer product innovation. We're looking for someone who thrives in engaging with cross-functional teams, anticipates market shifts, and loves the thrill of strategizing for future success. You’ll be the driving force behind our footwear operations, making key decisions to ensure profitability and strategic alignment. From overseeing P&L management to inspiring a diverse global footwear team, your leadership and business acumen will be fundamental in shaping how we connect with runners. If you’re ready to take initiative, innovate, and contribute to our legacy, then Brooks is the perfect place for you to turn your passion into impact. Join us in our mission to help everyone feel more alive!

Frequently Asked Questions (FAQs) for Senior Manager, Footwear Business Role at Brooks Running
What responsibilities does the Senior Manager, Footwear Business at Brooks have?

The Senior Manager, Footwear Business at Brooks is responsible for leading the business planning process for the global footwear segment. This includes developing long-term strategies, overseeing P&L management, and coordinating with cross-functional teams to achieve key business targets while ensuring effective execution of footwear innovations and financial performance.

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What qualifications are required to apply for the Senior Manager, Footwear Business position at Brooks?

To apply for the Senior Manager, Footwear Business position at Brooks, candidates should ideally hold a Bachelor's degree in Finance, Business Management, or a related field, with significant experience (10+ years) in strategic planning, market research, and management of high-performing teams, especially in footwear development and engineering.

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How does the Senior Manager, Footwear Business contribute to product innovation at Brooks?

In the role of Senior Manager, Footwear Business, you will oversee the project portfolio for all footwear innovation initiatives, partnering closely with product line management and merchandising to align regional forecasts with sales leaders. Your influence will guide the seasonal goals and innovations that resonate with our runners' needs.

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What is the team culture like for the Senior Manager, Footwear Business at Brooks?

The culture at Brooks for the Senior Manager, Footwear Business is collaborative and innovation-driven. You will be leading a diverse global team while promoting Brooks' core values, ensuring a supportive and inclusive work environment that encourages creativity and open communication.

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What is the pay range and benefits for the Senior Manager, Footwear Business position at Brooks?

The pay range for the Senior Manager, Footwear Business position at Brooks is between $142,253 - $227,605 annually, based on experience and qualifications. In addition to competitive salary, Brooks offers a robust benefits package including health insurance, generous paid time off, and employee perks such as product discounts and fitness incentives.

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Common Interview Questions for Senior Manager, Footwear Business
Can you describe your experience with strategic planning in footwear development?

In my previous positions, I have developed strategic plans that align product initiatives with market trends. My success came from deep market research and understanding consumer needs, which I then translated into actionable strategies that resulted in increased profitability and brand loyalty.

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How do you approach leading diverse teams across multiple time zones?

Leading diverse teams requires clear communication and creating an inclusive culture. I prioritize regular check-ins, utilize collaborative tools for seamless interaction, and encourage feedback to ensure that every team member feels connected and valued, regardless of their location.

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What methods do you use for P&L management in your footwear projects?

I employ detailed analyses of financial metrics and maintain open communication with stakeholders. By regularly updating forecasts and adjusting strategies based on real-time data, I ensure that all footwear projects remain within budget while maximizing profitability.

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Can you share an example of how you have driven product innovation?

One example that stands out is when I led a cross-functional team to redesign a bestseller. We initiated customer feedback sessions and tested prototypes which resulted in enhanced functionality and customer satisfaction, ultimately leading to a 20% increase in sales for that season.

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Describe how you would foster a culture of innovation within the Footwear Business team.

Fostering innovation starts with creating an open environment where ideas can be shared freely. I encourage my team to challenge assumptions and test out new ideas, rewarding creative thinking and collaborating closely with other departments to ensure diverse perspectives are considered.

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How do you handle challenges when executing business strategies?

I focus on proactive risk management, clearly identifying potential obstacles in advance. Regular communication with my team helps in adapting our strategies quickly, ensuring that we are agile and capable of navigating any issues that arise while staying aligned with our business goals.

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What experience do you have working with financial modeling in footwear?

I have extensive experience in building financial models that assess profitability, margins, and cost management. My approach includes using historical data to forecast future performance, allowing us to make informed decisions that align with business objectives.

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Can you explain your leadership style?

My leadership style is collaborative and adaptive. I believe in empowering my team, providing them the tools they need to succeed, and fostering an open dialog where everyone's input is valued. I strive to maintain morale and motivation by acknowledging their achievements and addressing any concerns.

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How do you ensure alignment with company-wide goals while managing your team?

I actively participate in company strategy discussions and translate these goals into specific objectives for my team. Regular reviews and updates ensure that everyone knows how their work contributes to the larger mission, creating a strong sense of purpose within the team.

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What strategies do you use to anticipate market trends in footwear?

I stay informed by analyzing industry reports, competitor performance, and customer feedback. By cultivating relationships with key market players and participating in trade shows, I can spot trends early and adapt our offerings to meet emerging consumer demands effectively.

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Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners runni...

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March 26, 2025

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