Digital Designer

The Digital Designer at bswift is tasked with implementing and programming websites and emails, providing technical back-end support for platforms like WordPress, Braze, and HubSpot, and designing engaging content such as infographics and ads. This role involves collaboration with the marketing team to support various multi-channel campaigns, ensuring brand consistency and maintaining site architecture while contributing creatively to all digital communications.

To apply for the Digital Designer role at bswift, candidates should have 3-5 years of relevant experience, proficiency in HTML, CSS, and Adobe Creative Cloud, along with experience in WordPress, HubSpot, and Braze. A strong portfolio showcasing design concepts is essential, and UX experience is a plus. Effective organization and the ability to work independently are also key requirements.

The Digital Designer at bswift plays a critical role in supporting team success by creating visually impactful content that enhances client engagement and communication. By collaborating closely with the marketing and communication teams, the designer ensures that all projects align with business needs and contributes to a positive workplace culture that values creativity and innovation.

As a Digital Designer at bswift, you will be using tools and platforms such as WordPress for website content management, HubSpot for email campaigns, and Braze for client communications. Additionally, proficiency in Adobe Creative Cloud tools like InDesign and Photoshop is essential for creating compelling visual content.

The work environment at bswift for the Digital Designer role is remote-friendly and collaborative, promoting creativity and initiative. With a focus on professional development and a supportive culture, bswift offers a dynamic atmosphere where employees are empowered to make a meaningful impact on their projects and the broader organization.

When approaching a digital asset design, I start by understanding the project’s objectives and audience. I conduct research and gather inspiration, then move to sketching out concepts. After that, I develop the selected design using Adobe Creative Cloud tools, ensuring feedback loops with stakeholders for revisions before finalizing.

To ensure brand consistency, I always refer to established brand guidelines, including color schemes, typography, and visual elements. I frequently audit existing content to maintain alignment and advocate for consistent messaging across all platforms, integrating feedback where necessary to uphold the brand image.

I have hands-on experience with HTML and CSS primarily in implementing design concepts within CMS platforms like WordPress. I utilize these skills to customize themes, format content, and ensure responsiveness across devices, making my designs not only aesthetically pleasing but also functional.

I’ve collaborated with marketing, development, and client services teams to create cohesive digital campaigns. I find open and frequent communication crucial, so I schedule regular check-ins and use collaborative tools to keep everyone informed and aligned on project timelines and goals.

In my portfolio, I highlight projects that showcase diverse skills, including web design, email marketing campaigns, and branding projects. These illustrate not only my design capabilities but also my experience in achieving measurable outcomes like increased engagement and conversion rates for clients.

I view constructive criticism as an opportunity for growth. I listen carefully to all feedback, assess what can be improved, and then implement necessary changes. It’s important to stay open-minded and adaptive to enhance my skills and ensure the best outcomes for projects.

Once, I had to deliver a digital campaign with a three-day turnaround. I prioritized tasks by identifying key deliverables, set clear milestones, and used design templates to expedite the process. I also communicated with the team to manage expectations and ensure we stayed on track without sacrificing quality.

I’m most comfortable with Adobe Creative Cloud, particularly Photoshop and InDesign. Additionally, I have experience with web design software like Figma for UI/UX design and Canva for quick content creation. I also leverage platforms like HubSpot for email campaigns and analytics.

I find inspiration from various sources such as art, nature, current design trends, and user-centric design principles. I also follow industry leaders on social media platforms and participate in design forums to stay updated and motivated, which helps me maintain creativity and innovation in my work.

To measure success, I would establish key performance indicators (KPIs) such as engagement rates, conversion rates, and feedback metrics. Analyzing these metrics post-campaign allows me to assess effectiveness and gather insights for optimizing future campaigns.