Marketing Manager, US

As the Marketing Manager at Bumble, your primary responsibilities include developing and executing integrated brand campaigns and go-to-market strategies, overseeing campaign development from briefing to execution, and collaborating with the media agency to create effective media plans. You'll also manage influencer marketing efforts, support feature launches through Product Marketing collaboration, and leverage consumer insights to enhance user engagement.

To qualify for the Marketing Manager position at Bumble, candidates should have proven experience managing large-scale brand campaigns, preferably in the digital space. A strong background in working with media and creative agencies, coupled with expertise in developing disruptive go-to-market strategies, is essential. Additionally, candidates should have excellent project management skills, a data-driven mindset, and a passion for Bumble's brand vision and values.

The Marketing Manager at Bumble measures the success of campaigns through various metrics, including campaign performance data and consumer insights. This involves analyzing user engagement and tracking key performance indicators to assess how well the campaigns align with industry benchmarks, allowing for the refinement of future marketing strategies.

The Marketing Manager at Bumble focuses on integrated marketing strategies that blend traditional and digital approaches, ensuring best practices are met while optimizing efforts for both short- and long-term business goals. This includes developing creative campaigns that are culturally relevant and resonate with the audience, driving brand loyalty and user growth.

The Marketing Manager at Bumble receives a competitive salary ranging from $77,000 to $90,000, along with full benefits including medical, dental, and vision coverage, a 401(k) match, and an unlimited paid time off policy. These offerings reflect Bumble’s commitment to fostering employee well-being and job satisfaction.

When answering this question, focus on the specific objectives of the campaign, the strategies you employed, and the outcomes. Highlight your role in managing the project and any innovative tactics you utilized that led to measurable success.

A great approach to this question is to discuss your organizational skills and project management methods. Mention specific tools you use to track progress and deadlines, as well as how you communicate with team members to ensure everyone is aligned.

Highlight your analytical skills by discussing the metrics you track, such as engagement rates, ROI, and user feedback. Explain how you leverage this data to inform future campaigns and make adjustments as needed.

Talk about the research and insight-gathering process that informs your campaigns, emphasizing the importance of understanding Bumble’s brand vision and values. Provide examples of how you’ve successfully aligned past campaigns with similar brand principles.

In your response, detail any prior collaborations with media and creative teams, focusing on how you contributed to achieving campaign goals. Share specific projects and your role in developing effective media plans.

Explain your process for identifying target audiences, mentioning factors like demographics, user behavior, and market research. Showcase your ability to create relatable and effective marketing strategies based on these profiles.

Showcase your adaptability and professionalism by discussing how you view constructive criticism as a learning opportunity. Share an example of how you incorporated feedback to improve your campaigns.

Emphasize the importance of data in shaping your marketing strategies by discussing specific tools or analytics platforms you're familiar with. Provide examples of how you've used data insights to refine campaigns or inform decisions.

Discuss the resources you utilize to keep up with marketing trends, such as industry publications, webinars, and networking. Highlight your commitment to continuous learning and adapting to the evolving landscape.

This is your opportunity to connect personally with Bumble's values. Share what resonates with you about their mission, culture, or impact on the dating and social networking landscape. Make it genuine; passion is contagious!