Manager, Latino-Caribbean Market

As the Manager of the Latino-Caribbean Market at Weee!, you'll spearhead the overall strategy and execution for product assortment, promotion, pricing, and placement. Your focus will be on driving market share and enhancing customer loyalty while managing the Caribbean category management and marketing teams to achieve key performance metrics.

The ideal candidate for the Manager of the Latino-Caribbean Market at Weee! should possess a Bachelor’s degree or have at least 5 years of experience in e-commerce or the retail industry, preferably in the food sector. Leadership skills and a background in vendor negotiations are critical, along with strong analytical and collaborative abilities.

Weee! prioritizes its employees' well-being by offering a comprehensive health insurance package, 401k with company match, equity opportunities, as well as vacation, sick, and holiday time off. This ensures that as a Manager of the Latino-Caribbean Market, you can focus on driving innovation while being supported.

Success in the role of Manager, Latino-Caribbean Market at Weee! is defined by achieving sales and profit targets, enhancing brand loyalty among diverse customer segments, and effectively launching successful marketing campaigns that resonate with the audience while driving traffic and user acquisition.

The working environment for the Manager, Latino-Caribbean Market at Weee! is dynamic and collaborative. Nestled in Clifton, NJ, or Fremont, CA, you’ll work closely with cross-functional teams, fostering a culture of innovation and creativity as you engage with flavorful Caribbean cuisines and diverse market strategies.

To drive sales for the Latino-Caribbean Market at Weee!, I would analyze market trends and consumer feedback to develop targeted marketing strategies and optimize product assortments tailored to customer preferences.

In my previous roles, I have successfully managed categories by developing strategies for product selection, pricing, and promotional activities, ensuring that all decisions are informed by data-driven insights and customer needs.

Building strong vendor relationships involves clear communication, mutual respect, and understanding business objectives to create win-win outcomes. Regular check-ins and transparency can foster trust, paving the way for successful negotiations.

I would conduct a thorough analysis to identify the root cause of underperformance, whether it be pricing, placement, or promotion, and develop a targeted action plan to revamp the category strategy for better alignment with customer preferences.

In my previous role, I launched a digital marketing campaign that blended social media outreach with in-app promotions, resulting in a 30% growth in user engagement and significantly improved sales in targeted categories.

Key metrics to measure would include sales growth, customer retention rates, and user acquisition. Additionally, tracking the effectiveness of marketing campaigns through conversion rates and website traffic is essential for informed decision-making.

To ensure mission alignment across teams, I would facilitate regular cross-departmental meetings to share insights, celebrate wins, and establish collective goals, fostering a culture of collaboration and shared purpose.

I utilized customer purchasing data to identify trends in seasonal preferences, which allowed me to adjust product offerings and marketing strategies effectively, leading to a significant increase in sales during peak periods.

I would develop targeted marketing campaigns that leverage social media platforms and community partnerships, alongside promotions that highlight unique offerings within the Latino-Caribbean Market, attracting diverse new users.

My approach to fostering a culture of innovation involves encouraging team members to share their ideas and facilitating brainstorming sessions, while also providing the resources and support needed to test and implement these innovative concepts.