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Sales Development Representative

Business Wire, a Berkshire Hathaway company, is the global market leader in press release distribution and regulatory disclosure. We are on a mission to redefine how organizations connect with their audiences - and that’s just the beginning!


Organizations, large and small, depend on us to accurately publicize market-moving news and multimedia, and generate social engagements that develop interactions with their target audiences.


As a Sales Development Representative (SDR), you will be the first point of contact for new Business Wire clients with in our ABU (Agency Business), and a key liaison between the sales team, newsroom and customers for our agency business.  Your focus is on nurturing, maintaining, and cultivating client relationships and success from existing and newly created transactional/contract accounts.  Your responsibilities also include managing outbound prospecting of marketing qualified leads (MQLs) generated from marketing campaigns, etc.  


What You will Do
  • Primary responsibility and contact for membership applications and account setup.
  • Field incoming emails and phone calls from prospective and existing clients. Includes but not limited to providing cost estimates, and assisting with billing/collection queries, product information and other general questions.
  • Researches prospects and identifies stakeholders to generate interest and create rapport.
  • Effectively communicates the value proposition and ROI of Business Wire products and services.
  • Maintains accurate records of all sales activities, including sales calls, meetings, opportunities, emails and social outreach in Salesforce/HubSpot CRMs.
  • Nurtures, maintains and cultivates customer relationships and success from existing and newly created transactional/non-contract accounts. 
  • Keeping current with PR and Investor relations industry trends.
  • Contacts customers through telephone, email, and social media to convey knowledge and position yourself as a resource and expert within investor relations, financial reporting, public relations, marketing, and corporate communications industries.
  • Develops thorough knowledge of the industry, our products and services, as well as those of our competitors.
  • Maximizes results by satisfying multiple buyers in an organization and addressing conflicting needs of multiple buyer influencers. Understanding the customer’s business and providing solutions to meet their needs.
  • Manages expectations and overcomes objections in an effective manner.
  • Assist as needed with Business Wire general office items, company events including media breakfasts, client visits and client lunch & learn meetings.
  • Works collaboratively in a group setting to achieve shared results.


What You Will Need
  • Previous experience providing excellent customer service in a fast-paced environment
  • Strong interpersonal skills and ability to develop relationships with clients across an organizational hierarchy, including executive/C-level.
  • Excellent written and verbal communication skills, including presentation skills.
  • Proficient in verbal communication and written communication in both English and French languages
  • Exceptional time management skills displaying the ability to manage multiple tasks with strict attention to detail.
  • Resilience, perseverance, and the ability to overcome objections a must. 
  • Self-disciplined, organized and ambitious with the ability to consistently hit daily and monthly objectives.
  • Understanding and ability to communicate at a high level with professionals in investor relations, financial reporting, public relations, marketing, and corporate communications preferred.
  • BA/BSc degree, or international equivalent, preferred.
  • 1 year of sales experience preferred.
  • Proficiency with Salesforce.com and HubSpot preferred and business applications including Microsoft Office.


What We offer
  • The base salary range for this position is $40K to $60K/year.  Offered salary will be determined by several factors, including but not limited to: applicant’s education, experience, knowledge, skills and abilities, as well as internal equity and alignment with geographic market data.  Business Wire reserves the right to modify this salary range at any time.

Business Wire’s total rewards include:
  • Ability to work remotely
  • Excellent health benefits that begin on your first day of employment
  • $100 monthly fitness allotment, a tuition reimbursement program, and enhanced mental health resources
  • 401(k) plan with generous company match.
  • PTO, Floating Holidays, Wellness Day Off, Birthday Day Off, and more!


A pre-employment background check will be required after the acceptance of an offer. Business Wire is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Business Wire will also consider for employment qualified applicants with arrest and conviction records.

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CEO of Business Wire
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$60000K

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What You Should Know About Sales Development Representative, Business Wire

As a Sales Development Representative (SDR) at Business Wire, a Berkshire Hathaway company, you’re stepping into an exciting role that blends client interaction with the fast-paced world of press release distribution. From the comfort of your remote workspace, you will be the first friendly face our potential new clients encounter in our Agency Business Unit. Think of yourself as a vital bridge connecting sales teams, the newsroom, and our valued customers. Your mission? To nurture and cultivate lasting relationships with both new and existing transactional accounts. You’ll be out there managing outbound prospecting activities and fielding inquiries from prospective clients, all while providing insightful information about the value and ROI of our services. You’ll dive into researching prospects, identifying key stakeholders, and communicating effectively about how our offerings can meet their needs. With your knack for building rapport and keeping up with industry trends, you'll quickly position yourself as a trusted resource in investor relations, public relations, and more. We’re looking for someone who can juggle multiple tasks with a keen eye for detail while maintaining accurate records in our CRM. So if you're enthusiastic, self-motivated, and have excellent communication skills in both English and French, this could be the perfect fit for you. Join us in redefining how organizations connect with their audiences while enjoying fantastic benefits, including remote working flexibility, generous health benefits, and a supportive company culture!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Business Wire
What are the main responsibilities of a Sales Development Representative at Business Wire?

As a Sales Development Representative at Business Wire, your main responsibilities include managing client relationships, researching prospects, fielding inquiries, communicating the value of our products, and maintaining accurate sales records in our CRM systems like Salesforce and HubSpot. You will also be involved in outbound prospecting and nurturing existing accounts.

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What qualifications do I need to apply for the Sales Development Representative position at Business Wire?

To be considered for the Sales Development Representative position at Business Wire, it’s preferred that you possess a BA/BSc degree or an international equivalent, along with at least one year of sales experience. Strong communication skills in both English and French, and proficiency in CRM applications are also essential.

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How does Business Wire support the professional development of its Sales Development Representatives?

At Business Wire, Sales Development Representatives greatly benefit from a supportive environment that encourages professional growth. The company offers a tuition reimbursement program and ongoing training resources to enhance your skills, helping you to excel in your role and advance in your career.

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What is the salary range for a Sales Development Representative at Business Wire?

The base salary range for a Sales Development Representative at Business Wire is $40K to $60K per year, depending on various factors like experience, education, and internal equity. Business Wire emphasizes fair compensation aligned with market data to attract top talent.

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What kind of benefits can I expect as a Sales Development Representative at Business Wire?

As a Sales Development Representative at Business Wire, you’ll enjoy a host of benefits, including flexible remote work options, comprehensive health insurance that starts on your first day, a fitness allotment, and a 401(k) plan with a generous company match, among others.

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Common Interview Questions for Sales Development Representative
Can you describe your experience in managing client relationships?

When answering this question, highlight specific examples of how you’ve built and maintained strong relationships with clients, emphasizing your approach to communication and problem-solving. Discuss how maintaining these relationships has contributed to your team's success.

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What techniques do you use for outbound prospecting?

To address this question, detail the strategies you employ for identifying and engaging with potential clients, such as using social media, email, or networking events. Be sure to mention any tools like Salesforce that help you streamline your prospecting efforts.

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How do you handle objections from potential clients?

When discussing this, outline your method for addressing objections effectively. Share a personal experience where you turned an objection into an opportunity through active listening, empathy, and providing tailored solutions to the customer's needs.

Join Rise to see the full answer
What do you know about Business Wire and our products?

For this question, research and familiarize yourself with Business Wire's services and how they serve their clients. Discuss specific products or features that stand out to you and how they align with your understanding of industry needs.

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Can you provide an example of a successful sales call you’ve conducted?

In your answer, describe a successful sales call you led, detailing the preparation you undertook, the conversation, and how you ultimately secured a positive outcome. This will showcase not just your skills, but your ability to connect with clients.

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How do you prioritize your tasks in a fast-paced environment?

Discuss your time management strategies, such as utilizing to-do lists or scheduling tasks in a calendar. Explain how prioritizing effectively has allowed you to meet deadlines and excel in areas that require prompt action.

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What role do you think communication plays in sales?

Emphasize that communication is crucial in sales and share your approach to maintaining clear communication with clients and team members. Use examples that demonstrate how effective communication has led to successful sales outcomes in your experiences.

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Describe your experience with CRM software.

Make sure to mention your familiarity with Salesforce and HubSpot, elaborating on how you’ve used these tools to manage leads, track sales activities, and maintain client interactions. Highlight specific features that you find particularly useful.

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How do you keep up with industry trends related to public relations and investor relations?

Describe your methods for staying informed about industry trends, such as subscribing to relevant newsletters, participating in online forums, or attending webinars. Point out how this knowledge has benefited your previous roles or influenced your sales strategies.

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What motivates you to work in sales?

Reflect on your personal motivations for selling, whether it’s the drive to help clients meet their needs, achieving goals, or the allure of a dynamic work environment. Sharing how these motivations align with Business Wire’s mission could resonate well with your interviewer.

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DATE POSTED
January 28, 2025

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