Creative Strategy Associate, Performance

Captions is the leading video AI company, building the future of video creation. Over 10 million creators and businesses have used Captions to create videos for social media, marketing, sales, and more. We're on a mission to serve the next billion.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. You'll join an early team and have an outsized impact on the product and the company's culture.

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures (Series C lead), Kleiner Perkins (Series B lead), Sequoia Capital (Series A and Seed co-lead), Andreessen Horowitz (Series A and Seed co-lead), Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

Check out our latest financing milestone and some other coverage:

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

The New York Times: When A.I. Bridged a Language Gap, They Fell in Love

Business Insider: 34 most promising AI startups

Time: The Best Inventions of 2024

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the role:

We’re looking for a Creative Strategy Associate to supercharge our performance ads and support influencer marketing initiatives. In this role, you’ll leverage data-driven insights, creative expertise, and market research to craft compelling ad campaigns. You’ll also collaborate with top global creators and work cross functionally with creative, product, and performance teams to drive impactful video and static ads. 

Key Responsibilities:

• Create performance ads for paid social platforms, aligning closely with the performance team to deliver on business objectives

• Source and manage creators end to end, including identifying new partners, managing outreach, negotiating contracts, and guiding ad production to meet our high brand standards

• Craft comprehensive creative briefs for creators, agencies, and internal teams

• Collaborate with product, design, and other cross functional stakeholders to ensure a full-funnel approach to reaching both new and core audiences

• Measure, track, and analyze campaign performance data to inform testing strategies and continuously improve outcomes

• Support influencer marketing campaigns from concept to execution

Requirements:

• Minimum 2+ years experience as a creative strategist or performance marketer with strong creative skillset

• Hands on experience with Meta platforms and proven expertise in paid social and direct response advertising

• Deep understanding of digital marketing principles and social media platforms, like Meta, TikTok, Youtube, and Linkedin

• Strong proficiency in Google Sheets or Microsoft Excel

• Strong project management and organizational skills

• Experience working with global creators and influencers

• Self starter with an adaptable mindset and passion for innovation

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Doordash DashPass subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.