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Marketing Lead

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Clay is a global design agency building world-class digital products and brands. Our clients include Slack, Google, Snapchat, Amazon, Coinbase, and many innovative startups. Our diverse team is located in different parts of the world, but the main locations are Europe and the USA.

We’re looking for a Marketing Lead to join our international digital design agency and take our marketing to the next level. You'll work closely with our established Clay marketing team, bringing a fresh, creative perspective to established processes and helping identify new opportunities for improvement and growth.

Your key mission will be to develop and refine marketing strategies and content plans, collaborate with our marketing team, prioritize and review content, and ensure high-quality execution. Additionally, you will support and drive the marketing efforts for a new business direction.

If you're a strategic thinker with hands-on experience in content-driven marketing and a passion for design and storytelling – this role is for you.

What You’ll Do:

Work closely with the existing Clay marketing team to support and evolve our current marketing efforts;
Participate in developing and reviewing marketing strategy, content plans, and campaigns;
Collaborate on shaping content direction and managing execution – from prioritizing topics and formats to setting goals for the team, reviewing content, and ensuring high quality across all outputs;
Take part in the marketing of a new business direction: shape the social media strategy, plan promo campaigns, and set up a blog from scratch;
Plan and review content distribution across relevant channels and platforms (LinkedIn, Behance, Instagram, etc.);
Collaborate with the SEO specialist to align content efforts with growth goals;
Track campaign performance and content impact through clear reporting and analytics;
Drive PR and external communications: media placements, interviews, awards, and events;
Coordinate with internal teams (Design, HR, Sales) to keep messaging aligned.

You’re a Great Fit If You Have:

Proven experience as a Marketing Lead or Senior Content Marketer;
Solid background in B2B marketing, ideally in the digital, tech, or creative industries;
Strong background working with AI platforms is essential to effectively support our marketing initiatives;
Strong skills in content strategy, copywriting, and team coordination;
Advanced English proficiency (C1 or higher);
Understanding of SEO fundamentals and content distribution channels;
Experience working in cross-functional teams and managing multiple priorities;
A proactive, self-driven mindset and ability to work independently.

Nice to Have:

Previous experience in an agency or creative studio environment;
A genuine interest in digital design, branding, and creative industries.

Remote-first culture with flexible working hours
Competitive pay with regular reviews
Support for personal and professional growth (e.g. English classes)
Paid vacation, sick leave, and holidays
An international team of award-winning designers & creatives

At Clay, we are committed to cultivating an inclusive and equitable workplace because we recognize that diversity is fundamental to delivering the best digital products and services. Being that our team is spread across the globe, we pride ourselves on being an equal opportunity employer. We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin of employees, religion, sexual orientation, age, marital status, disability, veteran status, or any other legally protected status.

Average salary estimate

$80000 / YEARLY (est.)

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$70000K

$90000K

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What You Should Know About Marketing Lead, Clay

Are you ready to elevate the world of digital marketing? Clay, a global design agency that partners with big names like Slack, Google, and Amazon, is on the hunt for a Marketing Lead to join our creative team. This position is an exciting blend of strategy and hands-on execution, where your creativity will not only shine but will also shape the way we communicate with our clients and audiences alike. Working closely with our talented marketing team, your mission will be to craft innovative marketing strategies and content plans that resonate with our diverse, international clientele. You’ll be at the forefront of driving a new business direction, shaping social media strategies, launching promotional campaigns, and even building a blog from scratch! With responsibilities ranging from collaborating with SEO specialists to tracking campaign performance through analytics, every day will bring a new challenge that invites you to think strategically. If you possess strong content strategy skills and thrive in a dynamic, cross-functional environment, this opportunity is perfect for you. A hands-on approach to content-driven marketing and a genuine passion for design and storytelling will propel your success in this role. By joining Clay, not only will you enjoy flexible working hours and competitive pay, but you'll also be part of an inclusive international team of award-winning creatives who are committed to delivering exceptional digital products and experiences. If you're ready to take on this exciting challenge, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Marketing Lead Role at Clay

What are the main responsibilities of the Marketing Lead at Clay?

The Marketing Lead at Clay is responsible for developing and refining marketing strategies and content plans. This role includes collaborating with the marketing team on campaigns, managing content execution, and supporting innovative business directions through social media strategies and promotional campaigns.