Senior Product Manager

As the Senior Product Manager at comstruct, your core responsibilities include defining and developing a clear product strategy, conducting market and user research, processing customer feedback to link insights to potential new features, creating detailed acceptance criteria for new features, and documenting product features while facilitating communication across departments. This role will allow you to influence product direction and ensure a wonderful user experience, making an impactful contribution to our overall vision.

To qualify for the Senior Product Manager role at comstruct, candidates should possess a minimum of 5 years of experience in a similar role, ideally with startup or high-performing organizations. Familiarity with complex, multi-featured products is essential, alongside basic coding and database knowledge in SQL, Python, or TypeScript. Furthermore, strong communication skills and fluency in both German and English are required, as well as an understanding of market dynamics and competitive cases to help guide product strategy.

At comstruct, you'll experience a vibrant company culture characterized by flat hierarchies and a fail-fast mentality. We value ownership and encourage you to take responsibility while shaping your role and career. The environment promotes collaboration and professional learning, supported by initiatives like individual development budgets, team events, and a commitment to pushing the digital transformation in the construction industry. This culture makes comstruct an exciting place to grow and innovate.

The product strategy for a Senior Product Manager at comstruct involves a comprehensive approach to market research, where you will identify opportunities based on customer insights and feedback. You will define a clear product vision that aligns with our goals, ensuring that the product roadmap is effectively prioritized. Your role is pivotal in guiding teams to execute plans that not only meet but exceed user expectations, helping us maintain our competitive edge in the industry.

Collaboration is key for the Senior Product Manager at comstruct, as communication with various departments like sales, tech, and marketing is vital to successfully document and create products. You’ll facilitate clear communication across teams, ensuring that everyone is aligned with the product vision and roadmap. This cross-departmental interaction enhances our overall productivity and drives innovation in our offerings.

An effective product strategy starts with thorough market research and understanding user needs. Define clear goals that align with the company's vision, gather insights from stakeholders, and analyze competitive offerings. Articulate a clear product vision, prioritize features based on customer value and market demand, and ensure alignment with sales and marketing efforts for a coherent go-to-market strategy.

To gather customer feedback effectively, I utilize a mix of qualitative and quantitative approaches. Surveys, user interviews, and A/B testing help collect diverse insights, while analytics tools track user behavior. Regularly engaging with users through feedback loops ensures their voices guide the product development process, ultimately leading to improved product-market fit.

In a previous role, I collected user feedback indicating difficulty navigating a specific feature. I analyzed usage data to confirm this issue, then collaborated with my team to redesign the user interface for clarity. After implementing the changes and testing with users, satisfaction scores improved significantly. This experience reinforced the importance of listening to customers and acting on their insights.

Feature prioritization begins with assessing the value and impact of each feature against user needs and business objectives. I use frameworks like the RICE score (Reach, Impact, Confidence, Effort) to objectively evaluate them. Stakeholder input is also solicited, ensuring alignment before finalizing the roadmap. This structured approach helps maintain focus on delivering high-value outcomes.

An essential quality for a Senior Product Manager is being a strong communicator. This role requires conveying complex ideas clearly to diverse audiences, facilitating collaboration across teams, and making sure everyone understands the product vision. Enhanced communication fosters alignment, drives team motivation, and ultimately contributes to the success of the product.

When conflicts regarding product features arise, I prioritize open dialogue to facilitate understanding among team members. I encourage each party to express their opinions, leading to healthy discussions. By focusing on the product's overall goals and user needs, we often find common ground. If necessary, I would mediate discussions around data and customer feedback to aid in resolving differences.

To gauge product success, I track key performance indicators (KPIs) such as user engagement, retention rates, and customer satisfaction scores. Conversion rates provide insights into user journey efficiencies, while support ticket volumes can indicate usability issues. Analyzing these metrics over time allows for data-driven decision-making to continually enhance the product.

In one project, we launched a feature that lacked thorough user research. The feedback indicated it wasn’t solving real problems for users, leading to low adoption and ultimately its removal. This taught me the importance of validating ideas early through user testing and stress the need for a feedback loop throughout the development process to ensure we meet our users' needs.

Market research plays a critical role in guiding my decisions. It helps identify user pain points, spot market trends, and uncover the competitive landscape. I rely on data to validate product ideas and priorities, ensuring our strategy aligns with real user needs. Continuous market analysis informs adjustments in our roadmap to keep up with ever-evolving industry demands.

Ensuring product alignment with company goals involves continuous communication with leadership and stakeholders. I regularly review company objectives and adjust the product roadmap accordingly. By validating that our projects reflect strategic priorities, staying engaged with the executive team, and incorporating feedback, we maintain a cohesive direction that drives our business forward.