Market Manager, OH

As a Market Manager at connectRN, your main responsibilities include developing strategic relationships across various Skilled Nursing Facilities and Long Term Care clients. You'll drive product utilization by ensuring client satisfaction and retention, oversee market launches, spearhead new client acquisitions, and maintain a strong sales pipeline using Salesforce. Furthermore, you will be tasked with conducting prospect meetings and preparing monthly and quarterly business reviews for the leadership team.

To be considered for the Market Manager role at connectRN, you should possess a proven sales background, ideally within Skilled Nursing Facilities or Long Term Care. Strong relationship-building skills, excellent communication, and presentation capabilities are essential. Familiarity with CRM software, particularly Salesforce, is also required. Candidates should thrive in a fast-paced environment and be willing to travel as needed for business development.

At connectRN, career development for a Market Manager involves gaining extensive market insights and enhancing strategic sales approaches through training and experience. You'll collaborate closely with the Executive team and benefit from direct mentorship, enabling you to develop your leadership skills. The role offers opportunities to take the lead on market initiatives and grow your professional network across the healthcare industry.

ConnectRN offers a fantastic range of benefits for its Market Managers, including 100% employer-paid insurance premiums for health, dental, and vision coverage. You also receive a Health Savings Account with annual contributions, a flexible paid time off policy, quarterly commissions based on your performance, and a 401k plan with matching contributions. This comprehensive benefits package aims to support the well-being and financial security of our employees.

ConnectRN supports its Market Managers by providing them with valuable technological resources and business intelligence tools to analyze market dynamics effectively. This support is crucial for developing informed strategies to meet and exceed sales targets. Additionally, the collaborative environment allows for leveraging insights from upper management, ensuring you have a robust strategy when approaching sales and client relationships.

In this role, share specific examples of your past sales successes within Skilled Nursing Facilities. Discuss how you built relationships with clients, any innovative strategies you implemented, and the results you achieved, emphasizing your ability to exceed quotas and drive market growth.

It's vital to demonstrate your organizational skills and strategic approach to managing your pipeline. You might explain how you use CRM tools like Salesforce to track leads, follow up regularly, and identify high-potential opportunities that align with your monthly and quarterly targets.

When discussing strategies, highlight market research, competitor analysis, and targeted outreach to key stakeholders in the new market. Discuss the importance of networking, community engagement, and understanding the unique challenges and needs of the facilities in that area. Highlight the need to collaborate with the account management team for seamless transitions.

To answer effectively, narrate an example where your relationship-building skills led to client satisfaction and retention. Discuss your approach, such as personalized communication, regular check-ins, and responsive support that meets the clients' evolving needs, showing how this positively impacted your sales outcomes.

Share your strategies for overcoming objections by actively listening to client concerns, empathizing with their positions, and providing tailored solutions that address their objections. Discuss an example where you successfully navigated objections to close a deal.

Discuss your proficiency in utilizing technology and resources to gather data about market trends. You might mention following industry publications, participating in webinars, and using analytical tools to generate reports that help guide your sales strategies and understand competitive landscapes.

Explain your approach to customizing sales strategies based on the unique needs of clients. You might discuss how you assess each client's specific requirements and prior successes to tailor your proposal, ensuring it aligns with their operational objectives and challenges.

Emphasize how teamwork is essential in sales, particularly the collaboration between the sales and account management teams. Share an experience where teamwork contributed to a successful client acquisition or project implementation, demonstrating the importance of communication and synergy among departments.

Though specific, provide an anecdote detailing the strategies you employed to surpass targets, such as identifying new market trends, implementing innovative outreach strategies, and focusing on client satisfaction to generate repeat business.

In your answer, convey your passion for the healthcare industry, your admiration for connectRN's mission, and your eagerness to contribute to a company that values its employees and positively impacts the nursing community. Align your career goals with the company's vision.