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VP of Product Marketing

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CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting edge services powering the next wave of AI. Our technology provides enterprises and leading AI labs with the most performant, efficient and resilient solutions for accelerated computing. Since 2017, CoreWeave has operated a growing footprint of data centers covering every region of the US and across Europe. CoreWeave was ranked as one of the TIME100 most influential companies of 2024.

As the leader in the industry, we thrive in an environment where adaptability and resilience are key. Our culture offers career-defining opportunities for those who excel amid change and challenge. If you’re someone who thrives in a dynamic environment, enjoys solving complex problems, and is eager to make a significant impact, CoreWeave is the place for you. Join us, and be part of a team solving some of the most exciting challenges in the industry.

CoreWeave powers the creation and delivery of the intelligence that drives innovation.

Power the Future of Cloud with CoreWeave

This role is ideal for a strategic, data-driven product marketing leader with deep technical expertise in cloud computing, a passion for competitive storytelling, and a proven track record in launching and scaling technology products in hyper-growth environments. You will lead CoreWeave’s global product marketing strategy, translating complex technical capabilities into business value, enabling sales teams, and influencing product roadmap decisions.

If you thrive at the intersection of technology, storytelling, and revenue growth, this is your opportunity to shape the future of cloud computing.

Key Responsibilities

1. Go-To-Market (GTM) Strategy & Execution

Define and execute CoreWeave’s GTM strategy for AI/ML, high-performance computing, and cloud infrastructure products.
Partner with Product Management, Sales, and Demand Generation to drive product launches, accelerate adoption, and optimize revenue impact.
Develop segment-specific GTM strategies, ensuring differentiated messaging for enterprise, AI startups, and developer audiences.
Drive pricing, packaging, and market segmentation strategies, optimizing for growth, adoption, and competitive advantage.
Establish product marketing’s role in pipeline acceleration, ensuring alignment between marketing campaigns, sales outreach, and customer success efforts.

2. Market Positioning, Messaging & Storytelling

Craft a compelling narrative and positioning framework that clearly articulates CoreWeave’s technical differentiation and customer value.
Develop and refine product messaging, ensuring consistency across web, sales collateral, demand-gen campaigns, and industry events.
Lead analyst relations and competitive intelligence efforts, ensuring CoreWeave is positioned effectively against traditional cloud providers.
Act as a brand evangelist, representing CoreWeave at industry conferences, speaking engagements, and executive briefings.

3. Competitive Intelligence & Market Analysis

Own competitive intelligence, continuously tracking emerging market trends, customer needs, and competitive landscape shifts.
Develop battle cards, competitive positioning briefs, and win/loss analyses to arm sales teams with insights that drive deal success.
Conduct customer and market research, leveraging data to refine ICPs (Ideal Customer Profiles) and inform product roadmap decisions.
Translate market insights into actionable recommendations for GTM optimization, ensuring CoreWeave stays ahead of industry shifts.

4. Sales Enablement & Revenue Impact

Build a best-in-class sales enablement program, equipping sales and field teams with the knowledge, tools, and materials to sell effectively.
Develop persona-based content (whitepapers, case studies, sales decks, battle cards) that enables high-impact selling.
Collaborate with demand generation and ABM teams to create targeted content that drives pipeline growth and conversion rates.
Establish real-time performance tracking for GTM initiatives, ensuring clear attribution of product marketing efforts to revenue outcomes.

5. Thought Leadership & Industry Influence

Drive thought leadership initiatives, positioning CoreWeave as an innovator in cloud computing, AI/ML, and high-performance computing.
Develop executive-level content, including keynote presentations, blogs, and video content to amplify CoreWeave’s industry presence.
Partner with analysts, media, and influencer networks to elevate CoreWeave’s visibility and market authority.

6. Cross-Functional Leadership & Organizational Development

Build and lead a high-performance Product Marketing team, ensuring alignment with Sales, Product, and Growth Marketing.
Foster a data-driven decision-making culture, continuously optimizing messaging, pricing, and GTM strategies based on insights.
Influence product development roadmaps, ensuring alignment between customer needs and CoreWeave’s innovation priorities.
Own the budget and resource allocation for the Product Marketing function, ensuring optimal deployment for maximum impact.

What We’re Looking For

15+ years of experience in Product Marketing, GTM strategy, or technical marketing, with a strong background in cloud computing, AI/ML, or high-performance infrastructure.
Proven track record in launching and scaling technology products, with deep experience in positioning, messaging, and differentiation in competitive markets.
Strong understanding of buyer personas, customer journey mapping, and sales enablement best practices.
Expertise in competitive intelligence, market analysis, and analyst relations to influence market perception.
Ability to translate complex technical concepts into compelling narratives that resonate with enterprise buyers.
Exceptional cross-functional leadership and stakeholder management skills, working closely with sales, product, and executive teams.
Data-driven mindset with experience in marketing analytics, product adoption metrics, and revenue impact measurement.

Strong communication, storytelling, and public speaking skills—comfortable representing CoreWeave at events, webinars, and industry forums.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $275,000 - $340,000. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

What We Offer

The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.

In addition to a competitive salary, we offer a variety of benefits to support your needs, including:

Medical, dental, and vision insurance - 100% paid for by CoreWeave
Company-paid Life Insurance
Voluntary supplemental life insurance
Short and long-term disability insurance
Flexible Spending Account
Health Savings Account
Tuition Reimbursement
Mental Wellness Benefits through Spring Health
Family-Forming support provided by Carrot
Paid Parental Leave
Flexible, full-service childcare support with Kinside
401(k) with a generous employer match
Flexible PTO
Catered lunch each day in our office and data center locations
A casual work environment
A work culture focused on innovative disruption

Our Workplace

At CoreWeave, we are committed to operating as a hybrid workplace, offering employees flexibility in how they structure their time between in-office and remote work. We recognize the significance of fostering connections, collaboration, and creativity within our office culture and its positive impact on our business. Our philosophy operating as a hybrid workplace underscores our dedication to enabling employees to tailor work-life balance to their individual preferences.

For those who do not live within 30 miles of one of our offices, we are open to considering remote work for candidates whose skills and experience strongly align with the role. While we prioritize a hybrid work environment for most roles, we understand the importance of flexibility and are open to remote work for specific positions and specialized skill sets. Onboarding is essential to your success. New employees not based out of an office will be invited to attend onboarding training at one of our hubs within their first month of employment. We continue to foster a collaborative environment by bringing teams together quarterly.

California Consumer Privacy Act - California applicants only

CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.

CoreWeave Glassdoor Company Review

4.3

CoreWeave DE&I Review

4.4

CEO of CoreWeave

Michael Intrator

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Average salary estimate

$307500 / YEARLY (est.)

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$275000K

$340000K

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What You Should Know About VP of Product Marketing, CoreWeave

CoreWeave is on a mission to power the future of cloud computing, and we're looking for an exceptional VP of Product Marketing to join our vibrant team in Sunnyvale, California. As the AI Hyperscaler™, our platform delivers cutting-edge services to enterprises and prominent AI labs, making us a leader in accelerated computing since 2017. In this role, you'll harness your strategic, data-driven mindset to craft compelling go-to-market strategies for our innovative AI/ML and cloud infrastructure products. You will thrive in our dynamic environment, working closely with Product Management and Sales, translating complex technical functionalities into clear business value. With your expertise in competitive storytelling, you will help position CoreWeave as a force in the industry. Your responsibilities will include developing messaging that resonates with varied audiences, driving pipeline acceleration, and providing insights for product roadmap decisions. You’ll also lead a high-performance Product Marketing team, ensuring cohesion with Sales and Product divisions while driving thought leadership in cloud computing. If you have a passion for pushing boundaries and want to make a significant impact in a hyper-growth environment, CoreWeave could be your next career-defining opportunity.

Frequently Asked Questions (FAQs) for VP of Product Marketing Role at CoreWeave

What are the key responsibilities of the VP of Product Marketing at CoreWeave?

The VP of Product Marketing at CoreWeave plays a crucial role in defining and executing the go-to-market strategy for AI/ML and cloud infrastructure products. They collaborate with product management and sales to ensure successful product launches, develop competitive positioning, manage customer insights, and drive sales enablement efforts. Their primary focus is to translate complex technical concepts into compelling narratives that resonate with diverse market segments.