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Inbound Business Development Representative

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

About the Role

As a Crisp Business Development Representative, your primary responsibility will be to generate net-new business pipeline by sourcing, qualifying, and scheduling strategy sessions with prospective clients for our Account Executives.

Your role represents the critical first point of meaningful contact in our sales process. To succeed in this role, you'll need to be comfortable engaging with sophisticated buyers, maintaining a high volume of outbound calls daily, and converting qualified leads into scheduled appointments for Account Executives.

Responsibilities

  • Generate 50% of your pipeline through self-sourced outbound efforts, including cold calling, targeted campaigns, LinkedIn messaging, and other creative outreach methods.

  • Engage warm inbound leads with consultative discovery, qualifying their potential and scheduling them for strategy sessions with Account Executives.

  • Work out of Hubspot, track activities, take notes, and keep assigned leads up-to-date in the CRM.

  • Meet or exceed daily activity targets of 80–100+ outreach interactions.

  • Communicate persuasively across written and verbal channels, employing a consultative, value-driven approach.

  • Proactively call and confirm booked strategy sessions to optimize meeting attendance and pipeline performance.

  • Focus on building meaningful relationships with potential clients to understand their needs and tailor our solutions accordingly.

Requirements

  • You have 1–2+ years of relevant experience in sales or business development roles.

  • Familiarity with CRM systems, particularly HubSpot.

  • Ability to thrive in fast-paced environments, quickly adapt to changing priorities, and consistently hit targets.

  • Comfortable communicating with sophisticated buyers, C-level executives, and business owners with confidence and professionalism.

  • Demonstrated ability to manage high volumes of outreach activities daily.

  • A coachable mindset with an eagerness to learn and improve.

  • Able to work in our Atlanta, GA office 5 days per week.

Not Required, But a Bonus

  • Sales Training (Sandler or Similar)

Benefits

  • 100% Company Paid Health/Vision/Dental

  • 4% 401K Match

  • Generous Paid Time Off

  • Paid Parental Leave for New Parents

  • Paid Relocation for Non-Local Candidates

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Inbound Business Development Representative, Crisp

Join Crisp as an Inbound Business Development Representative in our vibrant Atlanta office! At Crisp, we're not just talking revenue growth; we’re on a mission to help 10,000 law firms reach $10 million in profit each. As North America's #1 law firm growth company, we’ve experienced incredible growth—1470% in just three years! Imagine being part of an environment that not only supports your growth but actively promotes it with industry-leading compensation and benefits. Your role will be pivotal in generating net-new business by engaging with prospective clients, scheduling strategy sessions for our Account Executives, and being the first point of meaningful contact in our sales process. You’ll thrive if you love outreach through cold calls and creative campaigns while nurturing warm leads. Plus, you’ll have the chance to work with the CRM system, HubSpot, to track your activities and manage your leads efficiently. You will be surrounded by a team that recognizes and values talent and ambition. With us, you’ll have unmatched opportunities and the potential to impact the legal industry positively. So, if you have 1–2 years of sales experience, love communicating with C-level clients, and are ready to work in a fast-paced environment, Crisp in Atlanta is the perfect place for you to shine. Don’t forget; we offer relocation assistance for qualified candidates. Ready to take on the challenge?

Frequently Asked Questions (FAQs) for Inbound Business Development Representative Role at Crisp
What are the main responsibilities of an Inbound Business Development Representative at Crisp?

As an Inbound Business Development Representative at Crisp, your primary responsibilities will include generating a pipeline of potential business by conducting outreach activities such as cold calling and targeted campaigns, qualifying inbound leads, and scheduling strategy sessions with our Account Executives. You will also be responsible for maintaining accurate records in HubSpot and ensuring a high volume of daily interactions.

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What qualifications are needed to apply for the Inbound Business Development Representative position at Crisp?

To apply for the Inbound Business Development Representative role at Crisp, candidates should ideally have 1–2+ years of experience in sales or business development, proficiency with CRM systems like HubSpot, and a keen ability to manage high volumes of outreach activities. Comfort in speaking with sophisticated buyers and a coachable mindset is also crucial.

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Is prior experience in legal sales necessary for the Inbound Business Development Representative at Crisp?

Prior experience in legal sales is not strictly necessary for the Inbound Business Development Representative position at Crisp, but having a background in sales or business development can be highly beneficial. The role requires communication with sophisticated buyers, and familiarity with the legal industry can provide a valuable edge.

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What kind of training or support does Crisp provide for new Inbound Business Development Representatives?

Crisp is committed to the success of its team members and provides extensive training and support for new Inbound Business Development Representatives. This includes access to industry-leading resources, coaching, and ongoing training programs to enhance your skills and ensure you excel in your role.

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What benefits does Crisp offer to its Inbound Business Development Representatives?

Crisp offers generous benefits for its Inbound Business Development Representatives, including 100% company-paid health, vision, and dental insurance, a 4% 401K match, generous paid time off, paid parental leave for new parents, and even paid relocation for non-local candidates!

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Common Interview Questions for Inbound Business Development Representative
How do you approach generating new leads as an Inbound Business Development Representative?

When answering this question, focus on your strategies for outbound engagement, such as cold calling, leveraging LinkedIn for outreach, and employing creative methods to connect with potential sellers. Share specific examples that demonstrate your success in developing new leads.

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Can you describe your experience with CRM systems, particularly HubSpot?

For this question, talk about your familiarity with HubSpot or other CRM tools. Explain how you've used them to track leads, activities, and communication. Highlight any instances where utilizing the CRM helped you significantly in a previous role.

Join Rise to see the full answer
How do you prioritize your outreach efforts in a fast-paced environment?

Discuss your time management skills and how you prioritize leads based on their potential value. Mention any tools or methods you use to organize your outreach and ensure you're effectively reaching out to the right prospects at the right time.

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What strategies do you use to qualify leads effectively?

In your response, outline your process for qualifying leads, including the types of questions you ask during initial conversations and how you determine a lead’s readiness to move forward with a strategy session.

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How would you handle objections from a potential client during a call?

Explain your approach to objection handling, such as listening carefully, empathizing with the potential client's concerns, and asking probing questions to uncover the deeper issues. Provide a specific example of a time you turned an objection into an opportunity.

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Can you provide an example of a successful cold calling campaign you executed?

When asked this question, detail a specific campaign where you successfully reached and engaged leads through cold calling. Discuss the planning, execution, and outcome, emphasizing the techniques that worked best.

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What do you know about Crisp and its mission?

This is a key opportunity to showcase your research. Talk about Crisp’s mission to help law firms increase their revenue and mention their various accolades and initiatives, showing your genuine interest in contributing to their goals.

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How do you stay motivated during a high-volume outreach process?

Share your self-motivation strategies, such as setting personal targets, celebrating small wins during your outreach process, and maintaining a positive mindset to stay focused on your goals.

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What qualities do you think are essential for an Inbound Business Development Representative?

Discuss the qualities you believe are vital for the role—like resilience, strong communication skills, and an eagerness to learn. Provide examples of how you embody these traits.

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How do you handle a situation where you do not hit your outreach targets?

Explain how accountability is important to you. Discuss how you assess your performance, learn from the experience, and adjust your strategies or seek feedback to improve and ensure future success.

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March 14, 2025

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