Senior Customer Marketing Manager

The Senior Customer Marketing Manager at Culture Amp is tasked with driving customer engagement, retention, and revenue growth through integrated marketing and Account-Based Marketing (ABM) programs. Key responsibilities include executing customer expansion campaigns, designing engaging marketing initiatives, tracking key metrics, supporting ABM programs, and collaborating with various internal teams to enhance customer relations.

Candidates applying for the Senior Customer Marketing Manager role at Culture Amp should have a minimum of 5 years' experience in demand generation or ABM marketing within the B2B SaaS sector. Additional preferred qualifications include strong project management skills, operational experience with martech tools like Salesforce and HubSpot, and the ability to work independently while fostering cross-team collaboration.

The Senior Customer Marketing Manager plays a crucial role at Culture Amp by utilizing customer insights to create targeted marketing campaigns that drive revenue and retention. This position champions customer growth, enhances engagement across the post-sales customer lifecycle, and directly contributes to the company's mission to improve the employee experience for millions around the world.

To thrive as a Senior Customer Marketing Manager at Culture Amp, one should possess strong analytical skills to navigate and leverage customer data, excellent communication abilities for cross-functional collaboration, and creativity to devise impactful marketing strategies. Additionally, being comfortable working in uncertain environments and adapting strategies as needed is vital for success.

Culture Amp believes in diversity, equity, and inclusion, and it is essential for the Senior Customer Marketing Manager to embody these values in their marketing strategies and team collaboration. The aim is to make a meaningful impact through innovative marketing campaigns while fostering an inclusive workplace.

In answering this question, focus on specific ABM campaigns you've executed in the past, highlighting measurable outcomes. Speak to how you collaborated with sales and marketing teams to identify target accounts and develop personalized strategies that successfully converted leads into customers.

Discuss the key performance indicators (KPIs) you utilize to assess campaign performance, such as MQLs, opportunities, and pipeline impact. Emphasize your analytical skills and any tools you use to track these metrics, showcasing your ability to report insights and adjust strategies based on data-driven analysis.

Share a few specific examples of innovative strategies you've crafted that led to increased customer engagement. This could include unique content marketing initiatives, experiential events, or customer loyalty programs. Highlight the results of these strategies to demonstrate their effectiveness.

Explain your project management approach to handling overlapping campaigns, such as using tools for organization, setting clear priorities based on business objectives, and maintaining thorough communication with your teams. Illustrate how you ensure that all campaigns receive the attention they deserve.

Discuss how soliciting and analyzing customer feedback can help adapt marketing initiatives to better meet customer needs. Emphasize the importance of a customer-centric approach and how it can lead to creating more tailored and effective marketing campaigns.

Provide examples of how you successfully partnered with departments such as sales, product marketing, and customer success. Focus on your communication strategies, your role in facilitating teamwork, and how collaboration led to successful marketing outcomes.

Highlight specific analytics tools you've used to gather insights on customer behavior and campaign performance. Discuss how you integrate data analysis into your marketing decision-making process, adjusting strategies based on trends and insights you uncover.

Reflect on challenges you've faced in the past, such as economic downturns or changes in customer behavior, and how you adjusted your marketing tactics accordingly. Showcase your flexibility and willingness to pivot strategies to meet evolving market conditions.

Articulate your personal connection to the concepts of employee experience and customer advocacy. Share any relevant experiences that fuel your passion, and explain how this passion influences your approach to marketing and customer engagement within the role.

Comment on current trends in the marketplace affecting customer marketing, such as rapidly changing technology or evolving consumer behavior. Offer your perspective on how these challenges can be addressed effectively through innovative marketing practices.