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Lead, Regional Marketing (South)

MongoDB Lead, Regional Marketing (South) in South Carolina MongoDB’s mission is to empower innovators to create, transform, and disrupt industries by unleashing the power of software and data. We enable organizations of all sizes to easily build, scale, and run modern applications by helping them modernize legacy workloads, embrace innovation, and unleash AI. Our industry-leading developer data platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available in more than 115 regions across AWS, Google Cloud, and Microsoft Azure. Atlas allows customers to build and run applications anywhere—on premises, or across cloud providers.Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.The Lead, Regional Marketing (South) will be responsible for driving adoption, pipeline, and revenue growth for MongoDB products through an integrated regional marketing plan. This leader will target enterprise accounts and specific verticals through strategic and scalable field programs that fill the funnel and accelerate the sales cycle.The ideal candidate will bring a strong strategic mindset, operational excellence, and a proven track record of building and executing effective, data-driven regional marketing plans. As a recognized leader, you’ll work cross-functionally with sales, account-based marketing (ABM), partner marketing, customer marketing, and demand generation teams to create engaging programs that align with sales priorities, accelerate deal velocity, and improve conversion to customers.As a dynamic leader who thrives in a fast-paced environment, you will balance strategic vision with hands-on execution, bringing order to complexity while managing teams and resources to meet ambitious objectives. Throughout, you’ll experiment with new approaches, measure results rigorously, and share insights across the marketing organization. This role reports directly to the VP of Revenue Marketing, Americas within MongoDB's Marketing organization.We are looking to speak to candidates who are based in Atlanta, Austin, Nashville, or South Carolina for our hybrid working model.Candidate Profile:Bachelor’s degree in Marketing, Business Administration, or a related field (or equivalent experience)7+ years of regional, field marketing and/or account management/marketing experience in enterprise software, B2B SaaS, or technology companiesProven team leadership skills with previous experience managing remote teams and a demonstrated ability to hire, coach, and mentor high-performing marketing professionalsExpertise in integrated marketing strategies, including ABM, demand generation, event marketing, and content marketingStrong proficiency with CRM and Marketing Automation systems (e.g., Salesforce, Eloqua, Jira, Terminus, or similar)Exceptional analytical skills and a history of data-driven decision-making, with proven experience measuring ROI and showing results for marketing programsExperience working cross-functionally with sales, customer success, demand generation, and product teams to design campaigns and drive outcomesExecutional excellence with a consistent ability to deliver on time, within budget, and aligned to organizational prioritiesExceptional written and verbal communication skills with a history of delivering compelling presentations to senior executives and stakeholdersA strategic thinker who can balance broader company priorities with tactical execution, while adapting to changing circumstances with agilityHigh energy, creativity, and a positive, can-do attitude with the ability to manage multiple complex initiatives simultaneouslyFamiliarity with developer marketing (preferred)Ability to travel up to 30-50% to domestic markets when travel resumesPosition Expectations:Develop and lead South regional marketing plans: Design and execute robust, scalable regional marketing programs to support account-based strategies, pipeline acceleration, and revenue growth; Programs include regional in-person/virtual events, webinars, digital experimentation, content development, customer enablement, and strategic partnershipsPartner with cross-functional stakeholders: Collaborate with ABM, demand generation, partner marketing, and sales teams to build cohesive strategic plans that align with broader marketing objectivesServe as a trusted partner to AMER sales leadership by creating targeted initiatives that address regional challenges and sales prioritiesLead the South Regional Marketing Team: Manage, mentor, and empower a team of marketing professionals to deliver business results and grow their careersProvide hiring input and develop onboarding plans to build a high-caliber marketing team that brings innovative ideas to marketFoster a culture of collaboration, accountability, and transparency across teamsDrive strategic initiatives: Develop strategies to support the adoption and expansion of MongoDB across key accounts and personas, from developers to the C-suite, within specific verticals or regionsLeverage data-driven insights: Use analytics and market research to identify opportunities, measure program effectiveness, and optimize activities for maximum ROIEnsure alignment across marketing programs: Partner with the ABM Center of Excellence (CoE) to create account-based marketing strategies that integrate with the regional marketing plans and objectivesOversee flagship events and sponsorships that fall within the South region: Work with the strategic events team on large-scale programs, including MongoDB.locals and AWS re:Invent, while ensuring proper alignment with regional initiativesCommunicate across the organization: Regularly share plans, performance metrics, and program results with cross-functional stakeholders and senior leadershipManage the South marketing budget: Ensure spending aligns with goals and track performance against key business objectivesSuccess Measures:In 3 months: Build relationships with your team, manager, and cross-functional stakeholders; Understand AMER enterprise marketing goals and how to review success metrics effectively; Analyze regional campaign performance across the marketing funnel to identify areas for improvement; Inspect and continue to roll out clear objectives and actionable strategies for your teamIn 6 months: Recommend new processes and scalable regional marketing campaigns to support pipeline growth; Position yourself as a trusted partner to sales and marketing leadershipIn 12 months: Deliver strategic, scalable ABM programs that showcase measurable results; Revamp processes, improve communications, and develop detailed documentation and reporting for all programs; Leverage your insights to influence the future of programming and marketing strategies within the South AMER region; Ensure outstanding ROI on regional marketing initiatives that directly impact the company’s revenue growthThis role is an excellent opportunity for a collaborative and results-oriented marketing leader to make a major impact at an innovative, fast-growing company. MongoDB is an equal opportunity employer committed to fostering a diverse and inclusive workplace.To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB (https://www.mongodb.com/blog/channel/culture) , and help us make an impact on the world!MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings.MongoDB’s base salary range for this role in the U.S. is:#J-18808-Ljbffr

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What You Should Know About Lead, Regional Marketing (South), MongoDB

Are you ready to lead and inspire as the Lead, Regional Marketing (South) at MongoDB in Lexington, SC? We’re looking for a dynamic individual who can drive the adoption and revenue growth of our revolutionary products in this vibrant region. With your strategic mindset and solid experience, you'll develop and execute a comprehensive regional marketing plan that targets enterprise accounts through innovative field programs. At MongoDB, we empower innovators to create transformative applications, so your role will involve collaborating closely with various teams — including sales, customer success, and demand generation — to create compelling marketing strategies. Your background in integrated marketing and account management will help you design effective campaigns that accelerate the sales cycle and convert prospects into loyal customers. You'll manage a talented marketing team, fostering an environment that promotes creativity and collaboration. Plus, your expertise in utilizing data-driven insights will drive remarkable results. With a hybrid work model, you can expect flexibility, whether you’re based in Atlanta, Austin, Nashville, or right here in South Carolina. If you thrive in a fast-paced environment and are ready to make an impactful contribution in the tech space, let’s get to know each other!

Frequently Asked Questions (FAQs) for Lead, Regional Marketing (South) Role at MongoDB
What are the responsibilities of the Lead, Regional Marketing (South) at MongoDB?

As the Lead, Regional Marketing (South) at MongoDB, you will spearhead regional marketing initiatives aimed at boosting adoption, pipeline, and revenue. This includes designing integrated marketing programs, managing a regional marketing team, collaborating with sales and demand generation teams, and ensuring strategic alignment across campaigns to drive effective outcomes.

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What qualifications do I need for the Lead, Regional Marketing (South) position at MongoDB?

To qualify for the Lead, Regional Marketing (South) role at MongoDB, candidates are expected to have a bachelor’s degree in Marketing, Business Administration, or a related field, along with over 7 years of experience in regional marketing or account management within the B2B SaaS or technology sector. Proven leadership skills and experience working cross-functionally are also essential.

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How is success measured for the Lead, Regional Marketing (South) role at MongoDB?

Success for the Lead, Regional Marketing (South) at MongoDB is measured through various performance metrics, including the effectiveness of marketing programs, ROI on campaigns, and the overall impact on pipeline growth and revenue. Delivering results within the established goals and timelines is key, alongside fostering collaborative relationships across teams.

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What marketing strategies will the Lead, Regional Marketing (South) need to implement at MongoDB?

The Lead, Regional Marketing (South) will need to implement integrated marketing strategies, including account-based marketing (ABM), demand generation initiatives, event marketing, and content development. Creating engaging regional programs that resonate with targeted accounts will be crucial for driving awareness and adoption.

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What is the team culture like for the Lead, Regional Marketing (South) at MongoDB?

The team culture for the Lead, Regional Marketing (South) at MongoDB is grounded in collaboration, creativity, and accountability. The marketing organization values open communication and innovation, encouraging team members to share insights and work together to achieve shared objectives within a supportive environment.

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Common Interview Questions for Lead, Regional Marketing (South)
Can you describe your experience with integrated marketing strategies relevant to the Lead, Regional Marketing (South) role?

To effectively answer this question, share specific examples that highlight your success with integrated marketing strategies, such as account-based marketing, demand generation, and event marketing. Discuss how you’ve designed and executed campaigns that drove engagement and revenue, while also showcasing your data-driven decision-making process.

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How do you measure the success of your marketing campaigns?

In responding, focus on the key performance indicators (KPIs) you typically use, such as ROI, lead conversion rates, and engagement metrics. Mention the analytical tools you leverage to assess campaign performance and share an example of how data informed a successful marketing decision.

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Describe a time when you had to lead a remote marketing team. What challenges did you face?

Provide an instance that illustrates your leadership capabilities, highlighting challenges like communication barriers or project management. Discuss the strategies you implemented to foster collaboration and accountability within your team, and what the successful outcome of your leadership efforts was.

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What methods do you use to stay aligned with sales and other cross-functional teams?

Discuss techniques like regular check-ins, collaborative project management tools, and shared goals that keep multiple teams aligned. Provide a scenario where maintaining this alignment contributed to a successful campaign, emphasizing the importance of teamwork in achieving business objectives.

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How do you prioritize your marketing tasks when managing multiple projects?

Outline your approach to prioritization, such as utilizing project management frameworks or categorizing projects based on urgency and business impact. Share a relevant example of how effective prioritization led to delivering successful results within critical timelines.

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What role does data play in your decision-making process as a marketing leader?

Emphasize the significance of data in shaping your marketing strategies, performance evaluations, and optimizations. Share a specific scenario where data led to a pivotal marketing insight, driving positive outcomes for a campaign or initiative.

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Can you give an example of a marketing initiative you developed that delivered measurable results?

Be sure to describe a specific initiative, outlining the goals, strategies implemented, and the measurable outcomes achieved. Discuss the time frame of the campaign and how you assessed its effectiveness, detailing your learnings from the experience.

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How do you stay updated on industry trends and competitor activities?

Highlight methods like following industry news, participating in webinars, or engaging with professional networks. Discuss how you use this information to inform your marketing strategies and maintain a competitive edge, providing a relevant example.

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What innovative marketing tactics have you implemented in previous roles?

Discuss creative approaches you've taken, such as new digital marketing strategies or unique event formats. Share an instant where these innovations made an impact, reflecting your ability to adapt and think outside the box.

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How do you foster a culture of collaboration within your marketing team?

Explain the importance of communication and inclusivity, mentioning practices like team brainstorming sessions and regular feedback loops. Share results based on how fostering collaboration has led to a successful team project or improved marketing performance.

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MongoDB empowers innovators to create, transform, and disrupt industries by unleashing the power of software and data.

723 jobs
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Full-time, hybrid
DATE POSTED
March 21, 2025

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