Product Marketing Manager

As a Product Marketing Manager at dataplor, your key responsibilities include developing and executing product marketing strategies that communicate the value of our platform to enterprise customers, owning messaging and positioning, and partnering with various teams to enable effective go-to-market efforts.

Ideal candidates for the Product Marketing Manager role at dataplor will have 4+ years of experience in product marketing within a B2B SaaS or data-focused technology firm, experience with PostgreSQL for data analysis, and a comfort level translating technical capabilities into compelling customer messages.

The Product Marketing Manager at dataplor plays a critical role in scaling the company by driving go-to-market strategies and positioning that contribute to revenue growth and market expansion, especially for scaling companies transitioning from $10M to $50M in annual revenue.

Candidates should be comfortable using tools like HubSpot, Salesforce, Notion, Figma, and internal analytics platforms. Familiarity with geospatial data and AI/ML applications will be a plus for the Product Marketing Manager role at dataplor.

At dataplor, benefits for a Product Marketing Manager include a competitive salary, comprehensive health insurance, unlimited PTO, monthly Uber Eats credits, a co-working membership, team retreats, and a supportive work environment focused on collaboration.

It's essential to start with a solid understanding of the target market and customer needs. I gather insights through market research and customer feedback, then collaborate with cross-functional teams to align our strategy with company goals, ultimately crafting messaging that resonates with our audience.

Absolutely! In my previous role, I identified unique features that differentiated our product and created messaging that highlighted these advantages. This not only attracted interest but also enabled our sales team to convey our unique value proposition effectively.

I leverage tools like Google Analytics and customer feedback platforms to gather quantitative and qualitative data. By analyzing patterns and trends, I can adjust our marketing strategies to better align with customer preferences and behaviors.

I have extensive experience in developing sales collateral such as case studies, pitch decks, and training materials. Collaborating with sales teams to understand their challenges allows me to create resources that empower them to achieve their goals.

I prioritize data analysis by setting clear KPIs and regularly monitoring our marketing performance. I gather insights from various sources, including customer interactions and analytics tools, to inform decisions and optimize our strategies.

Customer feedback is invaluable! It helps us understand market demands and preferences, allowing us to refine our messaging and product offerings. I always encourage collecting feedback during and after the sales process to drive continuous improvement.

Prioritization is key. I regularly assess the urgency and impact of tasks, collaborate with teams to align on critical objectives, and remain flexible to adapt as new challenges arise while ensuring all efforts align with broader company goals.

Effective communication is essential. I set up regular check-ins and collaborative tools to ensure everyone is aligned. Encouraging an open dialogue helps build trust and ensures that insights from different perspectives are integrated into our strategies.

I measure success through clearly defined metrics such as customer engagement rates, lead generation, and conversion rates. Post-campaign analysis also helps me identify areas for improvement and inform future initiatives.

I've always been fascinated by how products meet consumer needs and how effective marketing can make a difference. The challenge of presenting complex technical solutions in an engaging way excites me, and I enjoy driving strategies that lead to real-world impact.