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Brand Manager

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Job Description :

Brand Manager

Who are we?

As a business, we are humbled to stand on the shoulders of giants. From small beginnings by ambitious entrepreneurs such as John Walker, Alexander Walker, Charles Tanqueray and Alexander Gordon, we work together today as the world’s largest spirits company with passion and determination to safe keep our beloved global brands for the next generation of consumers. Chosen as the custodians of an incredible portfolio of established brands including Johnnie Walker®, Gordons®, Smirnoff® and our local iconic hero, Bundaberg Rum®, we have aspirations to continue to be the most trusted FMCG organisation in the world. In the world of Diageo, when we have been built by incredible characters with inspiring brand stories, Character is everything.

What about the role?

This isn’t the opportunity you want to walk past. This is a Brand Marketers dream! As the Brand Manager for Whisk(e)y, reporting directly to the Marketing Manager, you will lead a truly unique role growing a truly iconic global brand, with a significant amount of local autonomy across strategy, communications and NPD. As Brand Manager of Johnnie Walker you will be focussed on building a share winning and recruitment-based strategy to grow this brand in the highly competitive alcoholic beverages category. Ready to step change your career? Walk this way.

Where will you grow in this role?

Creating a new wave of growth at a time of strategic brand transformation in a highly competitive and dynamic Whiskey category.
Supporting a complex portfolio that spans a broad spectrum of segments and price tiers.
Leading the implementation of media, earned and experiential activity for the brand.
Developing great relationships with insights, customer marketing, innovation, commercial and our agency partners to influence them to deliver to our needs.
Passionately lead the brand agenda within Diageo to ensure in-year commercial delivery as well as long term brand equity growth.

What will you bring to the table?

Industry Experience - relevant experience including 3+ years in CPG Brand Marketing
Curious about consumers and what drives them, and can unlock insights to change consumer relationships with brands
Proven experience inspiring and collaborating with agency partners to deliver breakthrough communications thinking. Thinks outside existing paradigms and nurtures big ideas.
Builds strong cross-functional relationships.

What is the culture like?

Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standards with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? Then, let’s talk!

We are an organisation that creates products that are part of celebrations, and our culture reflects this. We work in a flexible way to ensure that you can fit work around your life commitments – this may be a different location and/or flexible hours. We are a future focused organisation, that is constantly wanting to perform better and to continue our growth.

Our commitment to inclusion and diversity:

Diageo is committed to building a workplace culture that values inclusion and diversity. We actively promote the employment of people with disability, Aboriginal and Torres Strait Islanders, LGBTI and other diversity groups.

Diageo encourages applications from people with disability and will provide reasonable adjustments in our recruitment processes and in the workplace. If you need an adjustment in the recruitment process, please let us know when submitting your application and we will tailor our process where practical.

Worker Type :

Regular

Primary Location:

Sydney HQ

Additional Locations :

Job Posting Start Date :

2025-04-01

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About Brand Manager, Diageo

As the Brand Manager for Diageo’s Johnnie Walker in Sydney, Australia, you are stepping into a role that many dream of but few get to experience. Diageo stands tall as the world's largest spirits company, and was built on the vision of incredible entrepreneurs. In this vibrant position, reporting directly to the Marketing Manager, you’ll be the guiding force behind one of the most iconic global brands in the whisky category. Your mission will go beyond just maintaining the brand; you’ll be tasked with creating a winning strategy for recruitment and share growth in a competitive beverage landscape. What excites us most is not only your previous experience in CPG Brand Marketing, but your curiosity about consumers and your knack for translating insights into impactful campaigns. You’ll collaborate with cross-functional teams and agency partners to fuel innovative communications that resonate. At Diageo, we embody a culture of celebration, preparing for risks that can lead to greatness while treating our brands as a personal legacy. Plus, we value work-life flexibility, ensuring you can pursue your professional ambitions without sacrificing personal commitments. Join us on this incredible journey and be a part of something bigger than yourself, ensuring the legacy of Johnnie Walker continues to thrive for generations to come.

Frequently Asked Questions (FAQs) for Brand Manager Role at Diageo

What are the key responsibilities of the Brand Manager at Diageo?

As the Brand Manager at Diageo for Johnnie Walker, key responsibilities include developing and implementing brand strategies, overseeing communications, leading media and experiential activities, and nurturing cross-functional relationships to ensure commercial performance while enhancing long-term brand equity.