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Creative Strategist

About Ritual

Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. 

 

We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.


Essential

Ritual is seeking a data-driven and experienced Creative Strategist to join our Growth team and lead the development of performance-driven creative across paid media channels. This role will be responsible for concepting, testing, and optimizing high-performing ad creative to drive growth while ensuring a structured, data-informed approach to creative iteration. Sitting at the intersection of Growth and Creative, this position requires both strategic thinking and analytical rigor to bridge creative vision with performance insights. The ideal candidate is analytical, curious, resilient, and a fast learner. You will report to the Senior Manager of Growth and collaborate cross-functionally with teams including Creative, Brand, Customer Insights, Influencer, Affiliate, Digital Product, and more to develop best-in-class performance creative.


What You'll Do
  • Develop and scale high-performing creative by producing and iterating on ad creatives weekly, informed by competitive research, customer insights, and market trends. 
  • Support creative production cycle with ad agencies, video editors, and internal stakeholders, ensuring seamless execution, timely delivery, and performance-driven optimizations.
  • Maintain a structured creative testing approach by continuously iterating on learnings, optimizing performance, and supporting a high volume of ad creatives across multiple channels.
  • Own creative reporting by analyzing performance data, identifying trends, and translating insights into actionable strategies to optimize future creative development
  • Collaborate cross-functionally with Growth, Brand, Creative, Data, and Product teams to ensure creative excellence and strategic alignment


Who You Are
  • Creative & Data-Driven: You have a deep understanding of ad creative and consumer psychology, paired with the ability to analyze data and translate insights into action.
  • Growth Minded: You thrive in fast-paced, high-growth environments and are passionate about testing, iterating, and driving measurable performance improvements.
  • Strong Communicator: You can craft compelling briefs, articulate creative needs, and synthesize data into clear, actionable recommendations.
  • Platform-Savvy: You understand the nuances of Meta, TikTok, YouTube, Pinterest and more and how to tailor creative for each.
  • Process Oriented: You can juggle multiple projects and stakeholders while maintaining a structured and efficient workflow.
  • Passionate About Culture & Trends: You stay ahead of industry shifts and consumer behaviors, bringing fresh ideas and innovative thinking to the table.


What You Need
  • Education: Bachelor’s degree or equivalent
  • Experience: 2-3 years of experience in growth creative strategy at an in-house DTC/e-commerce brand with a proven track record of developing, testing, and scaling high-performing ad creative across paid media channels. Comfortable working across spreadsheets, storyboards, and creative data dashboards to drive creative decision-making


Compensation and Benefits
  • Pay Range:  $70,000 - $110,000
  • Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below. 


Additional Perks, Compensation and Benefits
  • 401k Match - Up to 4%
  • Medical/Dental/Vision/Life Insurance
  • Healthcare & Dependent Care FSA
  • Equity participation in the form of stock options
  • 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
  • Talkspace access for mental health support 
  • Pet Insurance discount
  • Non-accrual and flexible PTO (10 days minimum)
  • 18 paid company holidays + additional days for extended weekends. 
  • 10 Wellness Days (Final Friday of each month)
  • 2 Days to volunteer (Days of Action)
  • Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
  • Free Ritual subscription during your time with us
  • Maven Clinic Family Planning platform
  • Annual Wellness stipend
  • Monthly Childcare Allowance
  • Technology Allowance
  • New hire Work from Home stipend
  • Bi-Annual Performance Reviews
  • Bi-Annual in-person company events
  • Monthly wellness activities 


Why Ritual?

Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science.



Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.


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Average salary estimate

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What You Should Know About Creative Strategist, Ritual

Join Ritual, a pioneering personal health brand, as a Creative Strategist! We're on a mission to redefine daily essentials, starting with our innovative multi-vitamin that features the first visible supply chain of its kind. As a key player in our Growth team, you'll lead the way in developing performance-driven creative across various paid media channels. We believe that creativity and data go hand in hand, and in this role, you’ll dive deep into concepting, testing, and optimizing high-performing ad creatives while maintaining a structured, data-informed approach. Collaboration is at the heart of what we do; you’ll partner with diverse teams like Brand, Customer Insights, and Creative to ensure that every ad aligns with our strategic goals. Are you someone who thrives in a fast-paced, high-growth environment? If you have a knack for consumer psychology, and a strong ability to analyze performance data, we'd love to hear from you. Whether you're producing and iterating on ad creatives or collaborating with agencies for production, you'll be driving measurable performance improvements all while supporting a culture of innovation and creativity. Here at Ritual, we value curiosity, resilience, and a passion for brand excellence. This role offers the opportunity to work remotely with a team that pushes boundaries and embraces diversity in ideas and perspectives. Are you ready to challenge the status quo and make an impact in the health industry? Apply today to join us in shaping the future of daily wellness!

Frequently Asked Questions (FAQs) for Creative Strategist Role at Ritual
What are the main responsibilities of a Creative Strategist at Ritual?

As a Creative Strategist at Ritual, your primary responsibilities will include developing and scaling high-performing ad creatives, ensuring a structured creative testing approach, and collaborating cross-functionally with teams such as Growth, Brand, and Creative. You'll engage in analyzing performance data to translate insights into actionable strategies while overseeing the creative production cycle with agencies and internal stakeholders.

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What qualifications do I need to become a Creative Strategist at Ritual?

To qualify for the Creative Strategist position at Ritual, you should have a Bachelor's degree or equivalent experience. Ideally, you'll have 2-3 years of experience in growth creative strategy, particularly with a DTC or e-commerce brand. A strong understanding of ad creative, consumer psychology, and how to use data to inform creative decisions is essential.

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What is the company culture like at Ritual for a Creative Strategist?

The culture at Ritual is designed to foster innovation, curiosity, and collaboration. As a Creative Strategist, you’ll find yourself in an environment that values diverse perspectives, welcomes challenges, and encourages teams to push creative boundaries. Ritual places a strong emphasis on a supportive workplace that offers opportunities for professional growth.

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What kind of projects will a Creative Strategist work on at Ritual?

A Creative Strategist at Ritual will work on a variety of projects focused on creating compelling ad creatives across platforms like Meta, TikTok, and YouTube. You'll be involved in producing and iterating ad creatives that not only align with market trends but also drive measurable growth. This role will allow you to implement creative strategies that have a direct impact on performance.

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What career development opportunities does Ritual offer for Creative Strategists?

Ritual provides various career development opportunities, including regular performance reviews, wellness stipends, and support for continuous education. As a Creative Strategist, you’ll benefit from a culture that emphasizes self-development and collaboration with cross-functional teams, ensuring you’re always learning and growing in your role.

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Common Interview Questions for Creative Strategist
How do you approach creating high-performing ad creatives?

When approaching high-performing ad creatives, I begin by conducting thorough competitive research and analyzing customer insights to understand what resonates. I then draft initial concepts and iterate based on feedback and performance data, ensuring each creative is optimized for the target platform.

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Can you discuss a time when your analytical skills impacted a campaign?

In a previous role, I analyzed performance data from multiple ad creatives, identifying underperforming elements. Adjusting the strategy based on this analysis led to a 30% increase in engagement rates for the next campaign, illustrating the importance of data-driven decisions in creative development.

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How do you ensure collaboration among different teams?

I prioritize open communication and regular meetings with cross-functional teams. By establishing shared goals and maintaining transparency about the creative process, I foster a collaborative environment where insights from multiple perspectives enhance the final outcome of our projects.

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What metrics do you consider most important when evaluating ad performance?

I consider key metrics such as click-through rates, conversion rates, and return on ad spend to evaluate performance. Understanding how these metrics align with our overarching business goals helps me tailor future creative strategies effectively.

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Describe your experience with creative testing.

My experience with creative testing involves designing structured testing protocols to evaluate different ad variations. I analyze results meticulously to identify trends and consumer preferences, allowing me to optimize creatives for maximum performance.

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How do you stay updated on industry trends and shifts?

I regularly follow industry publications, attend webinars, and participate in online forums to stay updated on advertising trends. I also network with other professionals to gain insights into emerging consumer behaviors and innovative strategies.

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What is your strategy for managing multiple projects simultaneously?

I use project management tools to prioritize tasks and set deadlines. By breaking projects down into smaller tasks and allocating time efficiently, I ensure that I maintain progress across multiple initiatives without compromising quality.

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How do you handle feedback on your creative work?

I view feedback as an essential part of the creative process. I actively seek input from colleagues and stakeholders and incorporate constructive criticism into my work. This openness to feedback allows for growth and enhanced creative output.

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What tools do you find most effective for analyzing creative performance?

I find tools like Google Analytics, social media insights, and A/B testing software to be invaluable for analyzing creative performance. These tools provide real-time data and insights that help me make informed decisions about future creative strategy.

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Why do you want to join Ritual as a Creative Strategist?

I am passionate about the mission of Ritual and believe in the power of health and wellness. I am excited about the opportunity to contribute to a brand that not only values creativity but also leverages data to drive impactful results, and I see this role as the perfect fit for my skills and aspirations.

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Full-time, remote
DATE POSTED
April 8, 2025

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