SEO Manager

The SEO Manager at Deliveroo is tasked with developing and implementing an integrated SEO strategy to optimize online presence across search engines, app stores, and AI platforms globally. This includes driving on-page and off-page optimization, leading App Store optimization efforts, and collaborating with cross-functional teams to integrate SEO best practices throughout the company.

To qualify for the SEO Manager role at Deliveroo, candidates should possess over five years of hands-on experience in SEO and ASO. A strong understanding of site architecture, crawlability, and performance optimization is essential, alongside familiarity with analytics tools. It's also important to be adaptable and proactive in staying current with SEO trends, especially regarding emerging AI platforms.

Deliveroo uses a variety of analytical tools, including Google Search Console, App Store Connect, and SEMrush to monitor the performance of their SEO initiatives. The SEO Manager will analyze performance metrics regularly and make necessary strategy adjustments, ensuring the company stays ahead of competitors.

As an SEO Manager at Deliveroo, you'll have the opportunity to work closely with product, design, engineering, and marketing teams. This collaboration aims to ensure that SEO best practices are embedded within the company's websites and applications, creating a comprehensive growth strategy that benefits all aspects of the business.

Top priorities for an SEO Manager at Deliveroo include strong problem-solving abilities, excellent communication skills, and a data-driven mindset. Candidates should be comfortable explaining complex SEO concepts to non-technical teams and demonstrate creative thinking when tackling SEO challenges in a competitive space.

Discuss specific strategies you took, such as keyword research, on-page optimization, or effective link-building campaigns. Explain the process, tools used, and the measurable outcomes, highlighting how they contributed to increased site traffic or higher rankings.

Explain your methodology for ASO, including keyword research, optimizing app descriptions and visuals, and monitoring app performance. Provide examples of successful ASO campaigns you've managed and the impact on app visibility and downloads.

Discuss specific tools like Google Analytics and SEMrush, emphasizing how you've utilized data to make informed decisions, track KPIs, and develop SEO strategies. Include examples of how you adjusted campaigns based on analytics findings.

Provide a situation where you recognized an emerging trend—such as voice search or AI impacts—and how you recalibrated your strategies. Discuss the research you conducted and any tangible success you achieved as a result.

Share your approach to breaking down technical jargon into understandable concepts. You could discuss using visuals, analogies, or simplified metrics to help others see the value and impact of SEO strategies.

Discuss your belief in quality content as a cornerstone of successful SEO. Provide examples of content-driven campaigns you developed, explaining how they enhanced organic traffic and improved search rankings.

Detail your methods for staying informed, such as following SEO blogs, attending webinars, and participating in industry forums. Mention any industry events you’ve attended to learn about new trends and techniques.

Recount a specific SEO challenge, outlining the steps you took to diagnose the issue, your action plan, and the results. Highlighting your problem-solving skills and persistence can resonate well with interviewers.

Share various link-building strategies such as guest blogging, partnerships, and community engagement. Provide examples of successful link-building campaigns, emphasizing their positive impacts on domain authority and search visibility.

Express your enthusiasm for the brand and its mission to transform the food industry. Discuss how your skills align with Deliveroo’s values and vision, illustrating your desire to contribute to their ongoing success in the digital landscape.