Creative Strategist - job 2 of 2

As a Creative Strategist at DEPT®, your responsibilities include leading strategic creative planning for large-scale accounts, crafting and overseeing creative briefs, innovating new strategies through testing, and presenting insights to clients. You will also focus on client management and maintaining a creative testing roadmap to ensure continuous improvement in creative performance.

To qualify for a Creative Strategist position at DEPT®, you'll need at least 2 years of experience in Creative Strategy or a closely related field within digital marketing. Additionally, a strong familiarity with data analytics to fuel creative strategies, as well as excellent communication and presentation skills, are crucial for success in this role.

At DEPT®, Creative Strategists benefit from a collaborative, open culture that prioritizes personal and professional development. The company provides access to continuous learning resources, opportunities to engage in thought leadership, and a commitment to work/life integration to help you thrive in your career while balancing life outside of work.

Yes, direct experience managing ad creative across various platforms, including Display, Social, and Mobile, is strongly preferred for the Creative Strategist role at DEPT®. This experience will enable you to propose impactful creative tests and strategies tailored to client objectives.

A typical day for a Creative Strategist at DEPT® involves collaborating with various teams to execute strategic creative tests, tracking and analyzing the progress of creative campaigns, conducting client meetings, and continuously developing strategic insights that will help enhance overall advertising performance.

When creating a strategic creative brief, start by understanding the client's goals, target audience, and competitive landscape. Clearly communicate these insights in a structured manner to guide the creative process while ensuring alignment with brand objectives.

A successful creative test I implemented involved A/B testing different ad visuals and messaging for a specific demographic. By analyzing performance metrics, we identified which creative elements resonated best with our audience, leading to a significant increase in engagement and conversion rates.

I leverage data by continuously analyzing campaign performance metrics, audience behavior insights, and previous test results to develop hypotheses for new creative strategies. This data-driven approach enables informed decisions and helps tailor campaigns that are more effective.

To maintain effective communication with design and media teams, I prioritize regular check-ins, provide clear feedback loops, and ensure that all team members are aligned on project goals and timelines. This collaboration fosters creativity and ensures that everyone is working towards the same objectives.

In the case of a disagreement regarding creative direction, I would facilitate a discussion where each party can present their viewpoints backed by data. By focusing on the client’s goals and audience needs, we can collectively arrive at a solution that serves the project best.

I regularly use tools like Google Analytics for tracking ad performance, A/B testing platforms for testing creatives, and project management software to oversee the entire creative process. These tools help me gather data efficiently and streamline the testing workflow.

Client management is crucial to my role as a Creative Strategist. It involves understanding client needs, presenting insights from our creative testing efforts, and establishing strong relationships built on trust, ensuring that we’re aligned on objectives and expectations.

To stay current, I engage with industry publications, participate in webinars, join relevant professional groups, and network with other professionals. This helps me keep my strategies fresh and informed by the latest trends and innovations in creative marketing.

I measure the success of a creative campaign through various KPIs such as engagement rates, conversion rates, and return on ad spend. Analyzing these metrics allows me to assess the effectiveness of the campaign and make informed adjustments where necessary.

I am drawn to the Creative Strategist position at DEPT® because of the company's innovative approach to digital marketing and its commitment to fostering an inclusive and collaborative environment. I believe that my passion for creativity and data-driven strategy align with DEPT®'s mission and culture.