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Assistant Activation Tour Manager

Reporting to the Global Partnerships Activations Manage, the Assistant Activation Tour Manager is responsible for supporting an experiential marketing campaign focused on brand marketing, product education, and demonstration of the Spin Master Monster Jam Toys at Walmart stores nationwide. As an ambassador of Monster Jam supporting the Activations team, this over-the-road touring position will operate at parking lot events traveling with and displaying a real competition Grave Digger Monster Jam truck along with engaging with consumers, playing with toys, and ultimately driving sales.  

As a member of the touring team, the primary responsibilities will include but aren’t limited to; providing tour support through daily event operations; understanding and ensuring the team meets Key Performance Indicator (KPI) goals as well as identifying and implementing innovative tactics to achieve these targets; support onsite engagement with consumers; help coordinate all venue communications and logistics plans.

The ideal candidate will have an extensive mechanical background, preferably with monster trucks or other competition motorsports vehicles, and will serve as part of a team responsible for maintenance and general upkeep of the display vehicle.


Essential Job Functions
  • Under the direction of the Tour Manager and Shop Management, support a touring truck display experience throughout the United States to, from, and between events and other locations in a safe and timely manner.
  • Oversee all set-up, activation, and tear-down of the experience for multiple displays in a week throughout a 24-week program.
  • Responsible for the safe operation, set up, display, and tear down, of a Monster Jam display truck for multiple event days within an activation week. Training will be provided.
  • Perform Race Team duties as instructed by the Team Crew Chief and Shop Management including maintenance and general upkeep of the Monster Jam display truck.
  • Maintain paperwork for assigned Monster Truck transport vehicle, including but not limited to; paperwork, service records, expense reports, and inspections.
  • Maintenance, service, and repairs for assigned Monster Truck and Monster Truck transport vehicle, keeping all equipment clean and functioning properly. Perform checks, and routine maintenance, of all equipment regularly.
  • Learn and clearly communicate all brand talking points and conversations with event attendees, fans, and retail consumers
  • Support documentation and reporting of any critical tour information back to the in-office Activations team accurately and on time. This includes taking photos, taking inventory of product sales, and reporting back metrics and notes on each event day.
  • Help coordinate event logistics with local retail managers and/or venue management staff ensuring the venue is properly informed and prepared for the activation and that the tour team is maintaining a safe, efficient, and timely schedule.
  • Write client-facing post-event reports recapping performance metrics, consumer feedback, and event photos. 
  • Proactively acknowledge, engage, and interact with all Guests. Consistently offer a professional and friendly greeting.
  • Responsible for the safe operation, set up, display, and tear down, of a Monster Jam display truck for multiple event days within an activation week. Training will be provided.
  • Able to tour and travel on the road full-time for the duration of the tour – approx. 24 weeks, in a shared tour vehicle.
  • Actively look for ways to make the program more effective. Identify areas of concern and opportunity and present them to the office team for action.
  • Represent Feld Entertainment and Feld Motor Sports in a professional manner at assigned events.
  • Perform other duties as assigned by management.


Job Qualifications
  • Technical degree in mechanics or a vocational certificate preferred; demonstrated skills in mechanics and repair required.
  • Previous mechanical experience /or a technical degree in engineering or a vocational certificate preferred.
  • Must be task-oriented to meet deadlines.
  • Must have strong skills in team building and critical thinking.
  • Ability to frequently bend, lift, stand, climb, reach, and the ability to be on your feet for extended periods of time.
  • Ability to lift and carry up to 25 pounds, and occasionally lift and carry 75 or more pounds.
  • Ability and willingness to work in climactic conditions of both hot and cold.
  • Experience touring and working within experiential marketing programs is a plus but not required.
  • Ability to work with teammates and be an integral part of the team environment.
  • Be socially engaging and comfortable interacting with diverse audiences, including client and client representatives, guests, vendors, and teammates.
  • Demonstrated ability to troubleshoot, maintain, and repair tour assets.
  • Strong attention to detail, a positive attitude, and a team player.
  • Self-starter with proven ability to work without supervision, and be comfortable working autonomously.
  • Ability to learn quickly to become an expert on client initiatives.
  • Critical thinker and team player as this position has a teammate for the season.
  • Demonstrated computer proficiency with working knowledge of Excel and Word.
  • Ability to operate within a fast-paced environment.
  • Previous Monster Jam experience is preferred, it is not required. Extensive training will be provided to the tour team prior to program launch.
  • Valid and Current CDL-A is a plus.
  • Professional appearance to be maintained at all times.



Given the touring nature of Feld Entertainment’s business, COVID vaccination is strongly encouraged for successful candidates.


About Feld Entertainment

Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice,  Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. Visit feldentertainment.com for more information.


International Touring Personnel

To the extent international touring personnel are visiting a jurisdiction that requires vaccination, proof of vaccination in accordance with the relevant international law should be submitted directly to either the Tour Manager or to Human Resources at least six weeks prior to the start of the tour.  The Company will maintain all information regarding vaccination status as confidential in accordance with applicable laws.  The Company cannot guarantee employment for any Associate who is unable to satisfy foreign entry requirements.  Mitigation Guidelines for touring employees will remain in effect until further notice as do applicable venue, local, state and/or international requirements, rules, regulations and/or laws, if any.


Equal Opportunity Employer

Feld Entertainment is proud to be an Equal Opportunity Employer and a Drug Free Workplace. We are committed to providing an inclusive environment for our employees, customers, and partners worldwide. We celebrate diversity and encourage our profoundly talented workforce to express themselves proudly. Our successful business model requires different perspectives and voices so that we can create the incredible live shows we put on. Come join us and help us light up the world.



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CEO of Feld Entertainment
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Kenneth Feld
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What You Should Know About Assistant Activation Tour Manager, Feld Entertainment

Are you passionate about monster trucks and experiential marketing? If so, you might be the perfect fit for the Assistant Activation Tour Manager role at Feld Entertainment! In this exciting position, you'll report to the Global Partnerships Activations Manager and help drive an experiential marketing campaign for the iconic Monster Jam Toys at Walmart stores across the nation. As an ambassador for Monster Jam, you'll be on the road, showcasing a real Grave Digger truck and interacting with fans of all ages. Your main responsibilities will include setting up and tearing down the display, engaging directly with consumers, and ensuring the team meets performance goals. You'll also lend your mechanical expertise to maintain our display truck, work closely with local retailers, and collect valuable feedback from event attendees. A love for teamwork and the ability to adapt to changing environments is a must. Whether you’re troubleshooting mechanical issues or coordinating logistics with local managers, your role will be integral to our successful activation tours that span 24 weeks, giving you the chance to explore and meet fans nationwide. Get ready for an adventure that'll let you combine your passion with your profession at Feld Entertainment, where we create memorable experiences that uplift spirits and bring families together!

Frequently Asked Questions (FAQs) for Assistant Activation Tour Manager Role at Feld Entertainment
What are the main responsibilities of the Assistant Activation Tour Manager at Feld Entertainment?

The Assistant Activation Tour Manager at Feld Entertainment is responsible for supporting experiential marketing initiatives for Monster Jam Toys. This includes setting up and tearing down display events, engaging with consumers, maintaining the display truck, coordinating logistics with local retailers, and ensuring that all Key Performance Indicator (KPI) goals are met.

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What qualifications are needed for the Assistant Activation Tour Manager position at Feld Entertainment?

Ideal candidates for the Assistant Activation Tour Manager position at Feld Entertainment should have strong mechanical skills, preferably demonstrated through a technical degree or previous experience in mechanics. Teamwork, critical thinking, and the ability to adapt while working in a fast-paced, over-the-road environment are also crucial.

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What experience is preferred for the Assistant Activation Tour Manager role at Feld Entertainment?

While previous experience in touring or experiential marketing programs is a plus for the Assistant Activation Tour Manager role at Feld Entertainment, it is not required. What’s essential is a mechanical background, particularly with competition motorsports vehicles, and a passion for engaging with diverse audiences.

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What does a typical work week look like for an Assistant Activation Tour Manager at Feld Entertainment?

A typical work week for an Assistant Activation Tour Manager at Feld Entertainment involves traveling to various event locations, setting up and tearing down displays, interacting with fans, monitoring KPIs, and maintaining the display vehicle. The program spans approximately 24 weeks, requiring full-time commitment and teamwork throughout the tour.

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How does Feld Entertainment support the growth of its Assistant Activation Tour Managers?

Feld Entertainment offers extensive training to its Assistant Activation Tour Managers, equipping them with the skills needed to excel during the tour. Continuous support includes clear communication channels with management and opportunities to present innovative ideas to improve the program.

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Common Interview Questions for Assistant Activation Tour Manager
Can you describe your experience with mechanical maintenance and repairs related to large vehicles?

Highlight any formal training, certifications, or specific hands-on experiences you've had with large vehicles or competition motorsports. Emphasize your troubleshooting skills and how you’ve effectively maintained and repaired equipment in the past.

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How would you engage with consumers at events like Monster Jam?

Discuss your strategies for connecting with diverse audiences, emphasizing your communication skills and your ability to promote brand talking points. Providing examples of past experiences where you successfully engaged customers will demonstrate your suitability for the role.

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What strategies would you implement to meet Key Performance Indicators during the tour?

Describe how you would assess performance metrics and brainstorm innovative tactics to enhance engagement and sales. Reference examples from previous work where you've successfully met or exceeded KPIs through strategic planning and teamwork.

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How do you handle stressful situations while on tour?

Explain your approach to stress management, such as remaining calm, prioritizing tasks, and seeking support from your team. Use examples to showcase your resilience and problem-solving skills in high-pressure situations.

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What do you believe is important when setting up and tearing down event displays?

Discuss the importance of safety, efficiency, and teamwork during set-up and tear-down processes. Share specific instances where your organization or communication played a key role in successful event execution.

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Why do you want to work with Feld Entertainment as an Assistant Activation Tour Manager?

Discuss your passion for live entertainment and your admiration for Feld Entertainment's legacy. Share how your skills align with the company’s mission to create memorable experiences for families.

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How do you ensure accurate reporting of event metrics and consumer feedback?

Emphasize the importance of meticulous documentation and communication. Discuss methods you employ, such as taking photos, maintaining records, and using reporting tools that ensure timely and accurate feedback.

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Can you provide examples of how you’ve worked effectively as part of a team?

Reference specific projects or tours where collaboration was essential. Discuss your role within the team dynamics and how you contributed to achieving collective goals.

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What logistics challenges do you anticipate while touring, and how would you plan to address them?

Identify common logistical challenges in touring and outline proactive strategies you’d employ, such as contingency planning, maintaining open lines of communication with venue managers, and ensuring flexibility among team members.

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How do you maintain a professional appearance while traveling on the road?

Discuss your understanding of the importance of professionalism in representing the brand during tour events. Describe your strategies for maintaining your appearance and conduct, even while on the road.

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Feld Entertainment® is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Monster Jam®, Monster Energy Supercross, Disney On Ice...

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DATE POSTED
April 14, 2025

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