Sr. Associate, Search | Growth Marketing Team - job 1 of 3

As a Senior Associate, Search at DEPT®, your primary responsibilities include managing and optimizing paid search campaigns, utilizing tools like Google Ads and Bing Ads. You'll develop campaign strategies focusing on keywords, audience targeting, and monitor daily performance to make data-driven decisions to enhance client results.

To qualify for the Senior Associate, Search role at DEPT®, candidates should possess at least one year of experience in paid search, proficiency in Google Ads, and strong analytical skills. Familiarity with Excel functions like VLOOKUP and pivot tables is also essential, along with a passion for mastering paid search strategies.

In this role, you'll enhance your campaign management skills, data analysis capabilities, and reporting proficiency. You'll also learn advanced bidding strategies, audience targeting, and gain expertise in utilizing various digital marketing tools, positioning you for future growth in the SEM field.

At DEPT®, you'll find numerous opportunities for professional development, including access to search-specific training sessions. Our commitment to fostering a culture of continuous learning ensures you stay ahead in the rapidly evolving digital marketing landscape.

DEPT® prides itself on creating an inclusive workplace where diverse perspectives are valued. We actively seek talented individuals from all backgrounds to foster innovation and creativity, ensuring everyone has equal opportunities to succeed and thrive in the Senior Associate, Search role.

Discuss your methodologies for building campaigns, including keyword research and audience targeting. Highlight your ability to analyze data trends for ongoing campaign optimization.

Provide examples of successful campaigns you've managed, focusing on your understanding of Google Ads features, bidding strategies, and reporting analytics.

Mention specific tools like Keyword Planner, SpyFu, or MOAT, and explain how you leverage these tools to inform your campaign strategies effectively.

Outline your approach to monitoring and interpreting performance metrics, and how you implement strategic adjustments to improve campaign outcomes.

Share a specific example that illustrates your problem-solving skills, focusing on the data analysis and adjustments you made to meet client goals.

Discuss your understanding of different bidding methodologies and how you've applied them in past campaigns to achieve optimal results.

Explain your time management techniques, particularly in balancing multiple campaigns while ensuring project deadlines are met without sacrificing quality.

Share a success story that includes the strategies you implemented to enhance performance metrics for your client, such as increased click-through rates or reduced cost-per-click.

Specify which reporting tools you are familiar with and how they have helped you provide value through insights into campaign performance and client communication.

Discuss your methods for continual learning, such as attending webinars, reading industry blogs, or engaging in professional groups focused on search marketing trends and innovations.