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Web Developer & SEO Specialist - Deseret News image - Rise Careers
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Web Developer & SEO Specialist - Deseret News

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Hometown Media, a division of Deseret News Publishing Company, is a forward-thinking advertising agency, creating campaigns that connect and delivering creativity that converts. We are committed to delivering innovative, high-impact marketing solutions for our clients. We specialize in working with medium to large companies throughout Utah, and are looking for a skilled UX/UI Designer with strong web development and SEO expertise to lead the charge in building and optimizing websites for our clients. 

Position Summary:

This is a solo role on the web/SEO side of the agency so we are seeking someone confident, self-directed and experienced in both website development and SEO technical and local best practices. 

Key Responsibilities:

  • Websites

    • Build and maintain high performing websites utilizing WordPress.

    • Monthly website maintenance ensuring plugins are up to date and sites function optimally.

    • Own the entire web development and SEO process - from UX planning to site launch, to ongoing optimization.

    • Work with graphic designers on visual elements with customer website goals and brand guidelines.

    • Create landing pages when necessary.


 

  • SEO

    • Implement best practices SEO strategies including on-page optimization, local SEO, site speed improvements, mobile responsiveness, etc. with up-to-date industry trends.

    • Perform regular technical SEO audits and make recommendations for improvements. 

    • Write or optimize content for SEO performance.

    • Monitor and report monthly on SEO strategies effectiveness using tools like Google Search Console, SEM Rush and Google Analytics

    • Using tools like Clearscope, Surfer SEO or other AI content optimization tools. 

    • An understanding of how to use AI (like ChatGPT) to efficiently generate content outlines, meta descriptions, schema markup, and even early stage drafts is a must. 

Requirements:

  • 2+ years of experience in UX/UI design, web development and SEO

  • Proficient with front-end technologies such as HTML/CCS, JavaScript basics and CMS platforms, especially Wordpress.

  • Strong understanding of technical SEO, including site architecture, schema markup, Core Web Vitals and crawlability.

  • Solid proficiency in local SEO, including Google My Business profile optimization and localized content strategies.

  • Working knowledge of tools like Google Search Console, GMB, Google Analytics, Yoast and equivalent. 

  • Experience writing or optimizing content for web search results. 

  • Ability to work independently and manage multiple products with minimal oversight. 

  • Bonus: Experience in conversion rate optimization, email/web funnels or basic PHP.

Compensation and Benefits:

  • Salary: Competitive base salary plus monthly performance-based bonuses.

  • Benefits: Health insurance, retirement plans, paid time off, etc

  • Growth Opportunities: Professional development, training programs, and career advancement within a growing agency.

Why You Will Love it Here:

  • Lead web and SEO strategy with creative freedom

  • Diverse projects with local and regional brands across various industries

  • Work alongside a collaborative, creative team of media professionals and designers.

  • Flexible hybrid schedule with 2 in-office days a week.

Our company

Hometown Media Services is a product of The Deseret News. The Deseret News is Utah’s oldest newspaper and the Beehive state’s longest continuously-operating business. Our primary focus is digital and our reach is national and global with over half of our online readers living outside of Utah. Deseret News operates multiple business units, including Hometown Values Magazine, Hometown Media Services, Utah Business Magazine, Deseret Magazine, and the Church News.

Our team

You will join an energetic group of colleagues who aspire to the best processes for development that fit our team. Our team members don't take themselves too seriously, but we are serious about working together as digital innovators.

Our culture

Culture is a very important part of the Deseret News Publishing Company. We look for people who exhibit and exemplify our Cultural Beliefs:

  • Think Audience — I understand and engage our audiences.

  • Build Trust — I share my best, respect my colleagues and expect others to do the same.

  • Be One — I collaborate to build a unified, world-class team.

  • Align Daily — I align my efforts daily with our Key Results.

  • Own It — I continually ask, "What else can I do to achieve our results?" and refuse to blame others.

  • Go Big — I inform and influence the world in a way no one else does.

Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

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What You Should Know About Web Developer & SEO Specialist - Deseret News, Deseret Industries

Join Hometown Media as a Web Developer & SEO Specialist here at Deseret News! If you want to make an impact reaching millions while working at an innovative and creative advertising agency, this is the perfect opportunity for you. We’re seeking someone who can juggle web development and SEO with confidence and creativity. You’ll be responsible for building and maintaining high-performing websites mainly focusing on WordPress, ensuring everything is updated, and works like a charm. This solo role gives you the exciting chance to own the entire web and SEO process, collaborating with graphic designers to align customer websites with brand guidelines. Your expertise in implementing best SEO practices will shine as you employ strategies like on-page optimization and local SEO, as well as conducting technical audits. You’ll also harness the power of tools like Google Search Console and SEM Rush to monitor SEO performance and suggest improvements. Plus, if you have knowledge of AI tools like ChatGPT, you’re in for a treat! With at least 2 years of experience under your belt in UX/UI design, web development, and SEO, you’ll find a nurturing environment to grow your skills alongside a creative team that values innovation and collaboration. We believe in work-life balance, offering flexible schedules, competitive salaries with bonuses, and a range of benefits, along with incredible growth opportunities. If you’re looking to lead web and SEO strategy with creativity at Hometown Media Services, we’d love for you to apply!

Frequently Asked Questions (FAQs) for Web Developer & SEO Specialist - Deseret News Role at Deseret Industries
What are the responsibilities of a Web Developer & SEO Specialist at Deseret News?

As a Web Developer & SEO Specialist at Deseret News, your main responsibilities will involve building and maintaining websites using WordPress, implementing effective SEO strategies to improve website performance, and conducting regular technical audits. You will also work closely with graphic designers to ensure a seamless visual experience while optimizing content for search engines. Your role encompasses end-to-end site management from UX planning to launch, making it a dynamic and vital position within Hometown Media.

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What qualifications are needed for the Web Developer & SEO Specialist position at Deseret News?

For the Web Developer & SEO Specialist role at Deseret News, you’ll need a minimum of 2 years of experience in UX/UI design, web development, and SEO. Proficiency in front-end technologies such as HTML/CSS, JavaScript basics, and WordPress is essential. Additionally, a strong grasp of technical SEO principles, including site architecture and local SEO, is necessary for success in this role.

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What tools do Web Developer & SEO Specialists at Deseret News use?

Web Developer & SEO Specialists at Deseret News utilize a variety of tools to enhance website performance and SEO efforts. Tools such as Google Search Console, SEM Rush, Google Analytics, and Yoast are commonly used. Familiarity with AI content optimization tools like Clearscope or Surfer SEO is also preferred, as it helps in generating effective content outlines and optimizing for better search performance.

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How does the Web Developer & SEO Specialist position at Deseret News support professional growth?

At Hometown Media Services, the Web Developer & SEO Specialist role offers ample opportunities for professional growth. With access to training programs, you can sharpen your skills continuously. The position encourages innovative thinking and allows you to work with diverse projects that enhance your experience in website development and SEO strategy.

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What is the work culture like for a Web Developer & SEO Specialist at Deseret News?

The work culture for a Web Developer & SEO Specialist at Deseret News is collaborative, creative, and fun! The team values cultural beliefs that emphasize building trust, collaboration, and innovative thinking, making it an energizing place to work. Flexible schedules and a focus on aligning daily efforts with key results foster a supportive environment where team members thrive together.

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Common Interview Questions for Web Developer & SEO Specialist - Deseret News
Can you explain your experience with WordPress as a Web Developer & SEO Specialist?

When answering this question, highlight specific projects where you utilized WordPress. Discuss your experience with themes, plugins, and how you optimized site performance or implemented SEO strategies using WordPress tools.

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Describe a successful SEO strategy you implemented in your previous role.

Use this opportunity to share details about the strategy you implemented, its objectives, and the tools you used for analysis. Include measurable results such as improved rankings or increased site traffic to illustrate your success.

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How do you approach UX/UI design when creating a new website?

Discuss your design process, including user research, wireframing, prototyping, and testing. Emphasize how you prioritize user experience alongside SEO objectives to create a coherent flow that meets client goals.

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What tools do you rely on for technical SEO audits?

Mention specific tools like Google Search Console, SEM Rush, or Ahrefs that you use for audits. Explain how you interpret their data to identify areas for improvement and optimize site performance.

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How do you keep up with the latest SEO trends and algorithm updates?

Share your strategies for staying informed, such as following SEO blogs, attending webinars, or joining online communities. Emphasize your commitment to continuous learning to ensure your skills remain relevant.

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What role does content optimization play in your SEO strategy?

Explain the significance of content optimization, focusing on keyword research, on-page factors, and how it enhances both user engagement and search engine ranking. Mention successful examples if possible.

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How do you measure the success of your web development projects?

Discuss metrics and KPIs you utilize, such as traffic growth, conversion rates, or site speed improvements. Explain how these measurements inform your strategies and decision-making for future projects.

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Can you describe a challenge you faced in your web development or SEO work and how you overcame it?

Choose an example that showcases your problem-solving skills. Clearly outline the challenge, the steps you took to address it, and the outcome to highlight your resilience and ability to adapt.

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What is your experience with optimizing local SEO for businesses?

Share your experience in optimizing Google My Business profiles, developing localized content, and ensuring listings are accurate. Provide examples of how you’ve successfully improved local search visibility.

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How would you handle a client who is skeptical about the benefits of SEO?

Explain how you would use data and case studies to educate the client about the impact of SEO. Emphasize your approach to building trust and aligning their business goals with effective SEO strategies.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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