Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Hometown Media, a division of Deseret News Publishing Company, is a forward-thinking advertising agency, creating campaigns that connect and delivering creativity that converts. We are committed to delivering innovative, high-impact marketing solutions for our clients. We specialize in working with medium to large companies throughout Utah, and are looking for a skilled UX/UI Designer with strong web development and SEO expertise to lead the charge in building and optimizing websites for our clients.
Position Summary:
This is a solo role on the web/SEO side of the agency so we are seeking someone confident, self-directed and experienced in both website development and SEO technical and local best practices.
Key Responsibilities:
Websites
Build and maintain high performing websites utilizing WordPress.
Monthly website maintenance ensuring plugins are up to date and sites function optimally.
Own the entire web development and SEO process - from UX planning to site launch, to ongoing optimization.
Work with graphic designers on visual elements with customer website goals and brand guidelines.
Create landing pages when necessary.
SEO
Implement best practices SEO strategies including on-page optimization, local SEO, site speed improvements, mobile responsiveness, etc. with up-to-date industry trends.
Perform regular technical SEO audits and make recommendations for improvements.
Write or optimize content for SEO performance.
Monitor and report monthly on SEO strategies effectiveness using tools like Google Search Console, SEM Rush and Google Analytics
Using tools like Clearscope, Surfer SEO or other AI content optimization tools.
An understanding of how to use AI (like ChatGPT) to efficiently generate content outlines, meta descriptions, schema markup, and even early stage drafts is a must.
Requirements:
2+ years of experience in UX/UI design, web development and SEO
Proficient with front-end technologies such as HTML/CCS, JavaScript basics and CMS platforms, especially Wordpress.
Strong understanding of technical SEO, including site architecture, schema markup, Core Web Vitals and crawlability.
Solid proficiency in local SEO, including Google My Business profile optimization and localized content strategies.
Working knowledge of tools like Google Search Console, GMB, Google Analytics, Yoast and equivalent.
Experience writing or optimizing content for web search results.
Ability to work independently and manage multiple products with minimal oversight.
Bonus: Experience in conversion rate optimization, email/web funnels or basic PHP.
Compensation and Benefits:
Salary: Competitive base salary plus monthly performance-based bonuses.
Benefits: Health insurance, retirement plans, paid time off, etc
Growth Opportunities: Professional development, training programs, and career advancement within a growing agency.
Why You Will Love it Here:
Lead web and SEO strategy with creative freedom
Diverse projects with local and regional brands across various industries
Work alongside a collaborative, creative team of media professionals and designers.
Flexible hybrid schedule with 2 in-office days a week.
Our company
Hometown Media Services is a product of The Deseret News. The Deseret News is Utah’s oldest newspaper and the Beehive state’s longest continuously-operating business. Our primary focus is digital and our reach is national and global with over half of our online readers living outside of Utah. Deseret News operates multiple business units, including Hometown Values Magazine, Hometown Media Services, Utah Business Magazine, Deseret Magazine, and the Church News.
Our team
You will join an energetic group of colleagues who aspire to the best processes for development that fit our team. Our team members don't take themselves too seriously, but we are serious about working together as digital innovators.
Our culture
Culture is a very important part of the Deseret News Publishing Company. We look for people who exhibit and exemplify our Cultural Beliefs:
Think Audience — I understand and engage our audiences.
Build Trust — I share my best, respect my colleagues and expect others to do the same.
Be One — I collaborate to build a unified, world-class team.
Align Daily — I align my efforts daily with our Key Results.
Own It — I continually ask, "What else can I do to achieve our results?" and refuse to blame others.
Go Big — I inform and influence the world in a way no one else does.
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Join Hometown Media as a Web Developer & SEO Specialist here at Deseret News! If you want to make an impact reaching millions while working at an innovative and creative advertising agency, this is the perfect opportunity for you. We’re seeking someone who can juggle web development and SEO with confidence and creativity. You’ll be responsible for building and maintaining high-performing websites mainly focusing on WordPress, ensuring everything is updated, and works like a charm. This solo role gives you the exciting chance to own the entire web and SEO process, collaborating with graphic designers to align customer websites with brand guidelines. Your expertise in implementing best SEO practices will shine as you employ strategies like on-page optimization and local SEO, as well as conducting technical audits. You’ll also harness the power of tools like Google Search Console and SEM Rush to monitor SEO performance and suggest improvements. Plus, if you have knowledge of AI tools like ChatGPT, you’re in for a treat! With at least 2 years of experience under your belt in UX/UI design, web development, and SEO, you’ll find a nurturing environment to grow your skills alongside a creative team that values innovation and collaboration. We believe in work-life balance, offering flexible schedules, competitive salaries with bonuses, and a range of benefits, along with incredible growth opportunities. If you’re looking to lead web and SEO strategy with creativity at Hometown Media Services, we’d love for you to apply!
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