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VP Account Executive, Investor Partnerships (Remote Canada) - job 1 of 2

At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. We're always looking to expand our teams with individuals who have a growth mindset and are future-focused. Join us today!

About The Role

We are seeking a proven Account Executive with a strong background in the VC and PE sectors to drive revenue growth by strategically targeting and managing relationships with investors and their portfolio companies.

As the Account Executive, you bring a wealth of experience from the Digital Marketing agency landscape. You have successfully sold vital marketing services such as SEO and PPC, and have navigated the world of leading B2B technology brands and other large brand names. Your communication skills are exceptional, and your consultative approach ensures that every engagement is tailored, meaningful, and impactful.

Your mission in this pivotal role is to identify and secure B2B tech brand sales opportunities by partnering with VC/PE sectors and turn every lead into a successful deal, driving new business and portfolio revenue growth. You will report to the Head of Sales and be an integral part of our Growth Department, where our passionate and dedicated Sales & Marketing teams will support you.

Roles & Responsibilities

Strategic Targeting:

  • Identify and prioritize VC and PE firms with active investment portfolios that align with our services.

  • Map out organizational structures to identify key decision-makers and influencers.

Relationship Building:

  • Develop multi-level relationships within target firms, including partners, investment managers, and portfolio company executives.

  • Attend industry events to network with potential clients.

Customized Solution Development:

  • Collaborate with our strategy team to tailor marketing solutions that meet the specific needs of each portfolio company.

  • Present proposals that align with the investment thesis of the VC or PE firm.

Negotiation and Deal Closure:

  • Navigate complex sales cycles involving multiple stakeholders.

  • Structure contracts that reflect the value we bring to both the portfolio company and the investing firm.

Market Intelligence Gathering:

  • Monitor investment activities, funding rounds, and market trends to identify new opportunities.

  • Share insights with internal teams to refine our offerings.

What You Offer

Experience

  • 5+ years in sales within the VC/PE ecosystem or selling services to portfolio companies.

  • Proven track record of closing deals with complex organizational structures.

Network

  • Established connections within the VC and PE communities.

Skills

  • Deep understanding of financial metrics and how marketing impacts valuations.

  • Ability to speak the language of investors and executives.

Benefits

  • 🏡  Every employee at Directive makes a living wage

  • 🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

    • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

  • Benefits to Support the Whole Person:

    • 🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

    • 💪  Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

    • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

    • 💰 Financial - Traditional and Roth 401(k) with a 3% company match

    • 🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time

    • 🌴  Annual Anniversary Trip with peers and executive leadership for fun and entertainment! 

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-KD1

Average salary estimate

$100000 / YEARLY (est.)
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$120000K

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What You Should Know About VP Account Executive, Investor Partnerships (Remote Canada), Directive Consulting

Join Directive Consulting as a VP Account Executive for Investor Partnerships and take your career to new heights! Here at Directive, we specialize in performance marketing for SaaS and tech companies, utilizing our innovative Customer Generation methodology to produce real results, focusing on SQLs and customer growth. In this remote role based in beautiful Toronto, you’ll leverage your extensive experience in the VC and PE sectors to cultivate meaningful relationships with investors and their portfolio companies. Your journey will involve strategic targeting, where you'll identify key VC and PE firms that align with our services and engage multi-level relationships to convert leads into successful deals. Collaborating with our expert strategy team will enable you to customize solutions that suit the specific needs of each client, presenting proposals that resonate with their investment goals. And when it comes to negotiation, you’ll skillfully manage complex sales cycles, ensuring that the partnerships you build drive substantial revenue growth. With a work environment that puts our people first, you’ll enjoy the flexibility of working from anywhere in Canada, all while receiving generous benefits to support your overall well-being. If you’re looking for a rewarding career where your efforts lead to real-world impact, Directive Consulting is the place for you!

Frequently Asked Questions (FAQs) for VP Account Executive, Investor Partnerships (Remote Canada) Role at Directive Consulting
What are the key responsibilities of a VP Account Executive, Investor Partnerships at Directive Consulting?

As a VP Account Executive for Investor Partnerships at Directive Consulting, you will be responsible for strategically targeting VC and PE firms, building multi-level relationships with key stakeholders, developing tailored marketing solutions, and navigating complex sales cycles to drive revenue growth for our clients. Your role is pivotal in turning leads into successful deals while collaborating with teams dedicated to performance marketing.

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What qualifications are required for the VP Account Executive position at Directive Consulting?

To be successful as a VP Account Executive at Directive Consulting, you should have at least 5 years of sales experience in the VC/PE ecosystem or with portfolio companies. A proven track record of closing deals in complex environments, along with established connections within the VC and PE communities, is essential. Additionally, strong communication skills and a deep understanding of how marketing influences financial metrics are crucial.

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How does Directive Consulting support its remote employees in the VP Account Executive role?

Directive Consulting is committed to a people-first approach, offering remote work flexibility for the VP Account Executive role. We provide comprehensive benefits including medical, dental, and vision plans, unlimited PTO, mental health resources, and professional development opportunities. Our remote-first environment fosters collaboration through virtual meetings and tools, ensuring you stay connected and supported in your role.

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What tools and technologies will I be using as a VP Account Executive at Directive Consulting?

As a VP Account Executive at Directive Consulting, you will utilize various digital tools to facilitate remote work and collaboration, including Zoom for meetings, Slack for communication, and other office productivity software. You'll operate using a laptop (Mac or PC) and will be expected to stay updated with market insights that can drive strategic decisions.

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What is the work culture like at Directive Consulting for the VP Account Executive position?

At Directive Consulting, our work culture emphasizes collaboration, innovation, and support for all team members. As a VP Account Executive, you'll be part of a dedicated Growth Department, where you'll collaborate with passionate Sales and Marketing teams. Our commitment to diversity and inclusion promotes a positive environment that values every employee's contributions.

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Common Interview Questions for VP Account Executive, Investor Partnerships (Remote Canada)
Can you describe your experience with building relationships in the VC/PE sectors?

When answering this question, highlight specific examples of your past roles where you successfully navigated relationships. Focus on how you built rapport with decision-makers and how those relationships led to successful deals or partnerships.

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What marketing strategies do you find most effective for portfolio companies?

In your response, discuss your understanding of various marketing strategies, emphasizing proven methods like SEO and PPC. Explain how these strategies can be tailored to meet the unique needs and objectives of each portfolio company.

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Describe a challenging deal you closed in your previous roles.

Share a detailed story of a particularly challenging deal, outlining the obstacles you faced and the steps you took to overcome them. Emphasize your negotiation tactics and how they resulted in a successful outcome.

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How do you keep informed about industry trends and changes within the VC/PE landscape?

Explain the resources, networks, or tools you use to stay updated on industry trends. Mention any relevant publications, webinars, or industry associations you engage with to enhance your market intelligence.

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What metrics do you consider most important when assessing the impact of marketing on investment valuations?

Discuss key financial metrics such as customer acquisition cost, customer lifetime value, and ROI. Illustrate how these metrics relate to marketing efforts and the potential implications for portfolio company valuations.

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What is your approach to customizing solutions for clients?

Share your consultative approach to understanding each client's unique needs. Emphasize the importance of collaboration and how you involve other teams to ensure the tailored solutions align well with the client’s goals.

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How do you manage and prioritize your sales pipeline?

Discuss your methods for tracking opportunities, setting priorities based on deal potential, and ensuring regular follow-ups. Mention tools you utilize for maintaining organization and efficiency in your sales process.

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Can you explain a time when you had to influence multiple stakeholders?

Provide a specific example where you successfully influenced a group of stakeholders. Highlight your communication strategies and how you navigated different opinions to reach a consensus or a positive outcome.

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What do you believe is the most significant challenge facing investors today?

Articulate your understanding of current challenges within the investment landscape, such as economic fluctuations, market volatility, or competition. Offer insights into how these challenges can be addressed through effective marketing strategies.

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How do you measure your success in a sales role?

Explain the key performance indicators you focus on, such as deal closure rate, revenue growth, and client retention. Provide examples of how you set and achieved specific goals in your previous roles.

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Directive is the leading B2B and enterprise search marketing agency and works with companies to scale their business by providing a suite of digital solutions. Directive is a leader in SEO, PPC, content marketing, and social media and driven by po...

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Full-time, remote
DATE POSTED
January 15, 2025

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