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VP of Sales

EasyLlama is transforming the HR compliance industry by reinventing outdated and uninspiring training solutions and adapting them for the mobile-first generation. Our engaging, fun, and interactive training helps millions of employees worldwide build a safer, more positive, and inclusive workplace. As we continue to set the standard in compliance solutions, our vision extends far beyond training—we aim to partner with thousands of organizations to reduce employee risk and foster a more inclusive and secure environment for all.

With world-class customer reviews—boasting a 96% rating on G2 from over 100 reviews—and industry-leading NPS and Customer Satisfaction scores, EasyLlama is proud to have earned the trust of over 5,000 clients, including brands like Shake Shack, WeightWatchers, Sephora, JiffyLube, and Y Combinator. Our mobile-friendly platform delivers on-demand, self-paced, and bite-sized solutions that meet employees where they are, increasing engagement and retention.

At EasyLlama, we are not just transforming compliance training—we are challenging the status quo. We have a strong culture of collaboration, innovation, and getting things done.

About the Role

We’re seeking a strategic, data-driven, and execution-oriented Vice President of Sales to lead EasyLlama's next phase of growth as we scale to $100M+ in recurring revenue. You’ll be responsible for building and optimizing a high-performing sales team, owning sales motions across inbound, outbound, and product-led growth (PLG) strategies. You’ll bring strong “sales math” fundamentals, partner cross-functionally to improve funnel efficiency, and drive GTM execution for our multi-product roadmap.

What You'll Do

  • Team Leadership & Coaching: Hire, ramp, and develop top-tier AEs. Build a coaching-driven culture focused on productivity benchmarks, pipeline discipline, and quota attainment.

  • Segmented Sales Strategy: Execute differentiated sales motions for SMB, Mid-Market and Enterprise, aligning tactics with ICPs, company size, buyer persona, and product suite.

  • PLG & Signal-Based Sales Execution: Operationalize product-led and signal-based selling; enable reps to act on PQLs and usage insights.

  • Sales Math & Funnel Modeling: Define and manage KPIs across funnel stages (e.g., MQL→SQL→Closed Won); build dashboards to track rep efficiency and CAC metrics.

  • Forecasting & Deal Management: Build and run a disciplined forecast process with pipeline hygiene, regular deal reviews, and forecast accuracy within ±10%.

  • Outbound & Partner Strategy: Launch outbound prospecting and partner-influenced motions with playbooks, KPIs, and team execution frameworks.

  • Onboarding & Enablement: Create structured onboarding and 30-60-90 ramp plans using our LMS and enablement tools to reduce time-to-productivity.

  • GTM Collaboration: Partner with Product and Marketing to align messaging, launch multi-product sales enablement, and support new product introductions.

  • ICP & VoB Insights: Own win/loss analysis and continuously refine ICP definitions with data-driven insights across segments and product lines.

  • Sales Efficiency & Automation: Work with RevOps to streamline sales workflows, automate reporting, and optimize HubSpot usage.

  • External Representation: Represent EasyLlama with strategic prospects, at industry events, and in partner/channel ecosystems.

Who You Are

  • 7+ years of B2B SaaS sales leadership, with a track record as a quota-carrying rep and progression into team leadership.

  • Experience scaling a sales team from ~$20M to $100M+ in ARR.

  • Deep expertise in SMB and Mid-Market sales (up to 5,000 employees).

  • Strong grasp of sales math: lead conversion, rep productivity, CAC payback, pipeline coverage, ramp modeling.

  • Hands-on experience in PLG and signal-based sales motions, including selling into usage or product-qualified leads.

  • Proven operator with pipeline rigor, CRM discipline, and RevOps collaboration.

  • Collaborative mindset and experience aligning sales closely with marketing and product.

  • High EQ leader with a coaching mentality and strong communication skills.

  • Thrives in a fast-paced, high-growth environment with strong ownership and execution focus.

What to Expect

Here's what the interview process looks like:

  • Screening interview w/People and Culture leader

  • Hiring Manager Interview w/CEO

  • Executive Interview w/VP of Marketing

  • Peer Interview w/Fractional VP of Sales

  • Assessment Interview w/CEO & Sr. AE

How We'll Take Care of You

  • Flexible, fully remote environment

  • 4 Weeks PTO - Recharging is essential. We respect your time off and encourage it.

  • Competitive employer-sponsored health insurances

  • 401(k) + company matching

  • Professional development reimbursements

  • Quarterly remote work benefit

The EasyLlama herd is fully remote, with employees distributed across the US. We are currently hiring in the following approved* states:

AR - Arkansas
CA - California
CO - Colorado
FL - Florida
IL - Illinois
MA - Massachusetts
MN - Minnesota
NE - Nebraska
NJ - New Jersey
NY - New York
NC - North Carolina
OH - Ohio
PA - Pennsylvania
TN - Tennessee
TX - Texas
UT - Utah
VA - Virginia
WA - Washington
WI - Wisconsin

*EasyLlama reserves the right to change the list of approved states at anytime.

To ensure the best employee experience, we offer competitive compensation packages, comprehensive benefits, an annual wellness stipend, PTO, 401k with company matching, and monthly team events to nurture connection!

At EasyLlama, we strive to walk the walk. We are helping make workplaces all over the globe safer and more inclusive, including our own. We honor employees and candidates from all walks of life and all experiences, regardless of race, ethnicity, veteran status, disability, sexual orientation, gender identity or religion.

EasyLlama Glassdoor Company Review
4.9 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
EasyLlama DE&I Review
3.63 Glassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon Glassdoor star icon
CEO of EasyLlama
EasyLlama CEO photo
Sam Devyver
Approve of CEO

Average salary estimate

$175000 / YEARLY (est.)
min
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$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About VP of Sales, EasyLlama

Are you ready to take the reins as the Vice President of Sales at EasyLlama? We are on a mission to revolutionize the HR compliance industry, transforming the often dull training landscape into fun, engaging, and interactive experiences that resonate with today’s mobile-first workforce. In this pivotal role, you’ll lead our sales team towards a dynamic growth journey, targeting that substantial $100M+ recurring revenue milestone. You will thrive on data-driven actions, build a high-performing sales team, and optimize our sales strategies to meet diverse market segments. Collaborating closely with various departments, you’ll ensure that our sales motions, whether inbound, outbound, or product-led, align perfectly with our company's vision. Imagine diving into the numbers, creating effective funnel models, and fostering a culture where your team of Account Executives feels empowered to grow. EasyLlama isn’t just about training; it’s about creating safer, more inclusive workplaces globally. With your expertise in B2B SaaS sales leadership and a command of sales dynamics, you’ll be at the forefront of these transformations, ready to represent us amongst strategic prospects and industry players. Join us, and let’s disrupt the norm together while enjoying a fully remote working environment with fantastic benefits. This could be the career-defining move you’ve been searching for!

Frequently Asked Questions (FAQs) for VP of Sales Role at EasyLlama
What qualifications are required for the VP of Sales position at EasyLlama?

The ideal candidate for the Vice President of Sales position at EasyLlama should have at least 7+ years in B2B SaaS sales leadership, with a proven record as a quota-carrying sales representative and experience in building teams that scale revenue from around $20M to $100M+. They should also possess deep expertise in SMB and Mid-Market sales, strong sales math capabilities, and hands-on experience with product-led growth strategies.

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What does the VP of Sales at EasyLlama do day-to-day?

The Vice President of Sales at EasyLlama plays a critical role in building and optimizing a high-performing sales team. Daily responsibilities include executing sales strategies for different market segments, tracking and analyzing KPIs, managing forecasting processes, and collaborating with marketing and product teams to ensure alignment and efficacy. It's all about driving growth and coaching reps for success!

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What is EasyLlama's sales strategy for the VP of Sales role?

The VP of Sales at EasyLlama will implement a segmented sales strategy tailored for SMB, Mid-Market, and Enterprise clients. This involves understanding the ideal customer profiles (ICPs), leveraging product-qualified leads (PQLs), and developing outbound and partner-influenced sales motions focused on engagement and growth. By utilizing data-driven insights, the VP will enhance sales execution across channels.

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How does EasyLlama encourage a culture of collaboration in the VP of Sales role?

At EasyLlama, collaboration is key. The Vice President of Sales is expected to work closely with various teams, including Product, Marketing, and Customer Success, to ensure cohesive messaging and effective multi-product sales enablement. This cross-functional partnership is essential for refining product strategies and supporting new initiatives that will foster a more productive workplace environment.

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What benefits and work environment does EasyLlama provide for the VP of Sales?

EasyLlama offers a flexible, fully remote work environment with competitive employer-sponsored health insurance, a generous PTO policy of four weeks, 401(k) matching, and professional development reimbursements. Additionally, the company emphasizes employee wellness and engagement through quarterly remote work benefits and company events, ensuring a well-rounded experience for its team members.

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Common Interview Questions for VP of Sales
How do you plan to achieve sales growth in a fast-paced environment as the Vice President of Sales?

In my previous roles, I focused on data-driven strategies and a structured approach to scaling sales teams. To achieve sales growth at EasyLlama, I would analyze sales data, adapt to market shifts, and cultivate a vibrant coaching culture that emphasizes continuous improvement and accountability among team members.

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What strategies would you implement for onboarding and training new sales representatives?

I believe in designing a structured onboarding program that includes comprehensive training modules, mentorship from seasoned team members, regular check-ins, and continuous learning opportunities. This approach not only accelerates time-to-productivity but also instills confidence in new recruits within the EasyLlama culture.

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What differentiates your sales leadership style from others?

I emphasize a coaching mentality that nurtures open communication and fosters teamwork. My leadership style revolves around understanding individual strengths and creating tailored growth plans while encouraging team collaboration to achieve collective sales goals, particularly important for a fast-growing company like EasyLlama.

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Can you provide an example of how you've used data to drive sales strategy?

In my last role, I leveraged CRM analytics to identify bottlenecks in the sales funnel and redefined our qualification process. By focusing on key metrics such as lead conversion rates and CAC payback, we improved overall team performance and achieved a notable increase in closed deals within a quarter.

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How would you define success for your sales team at EasyLlama?

Success at EasyLlama would be defined by achieving revenue goals, sustaining high levels of employee morale, and continuously refining our sales processes through feedback loops. I would advocate for a culture that celebrates both individual accomplishments and team achievements to maintain motivation and engagement.

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What is your experience with product-led growth strategies?

I have successfully implemented product-led growth strategies in previous positions by enabling sales teams to act on product usage insights and leveraging customer feedback to refine our offerings. At EasyLlama, I would use these strategies to differentiate our sales motions and drive engagement with potential clients effectively.

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How do you approach competitor analysis in sales strategy?

My approach to competitor analysis involves regular research to stay informed about industry trends and capturing win/loss insights from our sales efforts. I believe in fostering a good understanding of competitor offerings, which allows us to position EasyLlama more strategically in the market.

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Describe a challenge you've faced as a sales leader and how you overcame it.

In a previous role, we faced significant resistance to shifting our sales strategy towards a more digital approach. I organized workshops to bring the team on board, showing them the benefits of this transition through data and early success stories. This not only encouraged buy-in but also led to improved sales outcomes.

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How would you ensure alignment between sales and marketing efforts?

I prioritize cross-departmental meetings to align both teams' goals and strategies. At EasyLlama, I would establish shared KPIs and encourage collaborative campaigns, ensuring that marketing messaging resonates with sales priorities, thereby enhancing lead quality and conversion rates.

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What do you believe is the most important quality for a VP of Sales to possess?

The most important quality for a Vice President of Sales is the ability to adapt and innovate in response to changing market conditions. This adaptability allows for strategic pivots in approach and empowers the sales team to remain resilient and successful in a competitive environment.

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Our mission is to give companies the tools and employee training they need to reinforce their values, create a safe and comfortable work environment for every employee, and stay compliant with employee training laws.

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Full-time, remote
DATE POSTED
April 24, 2025

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