Web Services Manager

Encore Communications, LLC is a full-service marketing agency that delivers brand strategy, advertising and web services. Through our Encore and EDSuite brands, we provide innovative marketing solutions to businesses, economic development organizations, large employers, and government entities.

The Web Manager will lead Encore’s web development and support teams, ensuring high-quality digital experiences for our clients. This role requires a strong understanding of project management, UI/UX, SEO, accessibility, cybersecurity, and web performance while driving key initiatives, managing resources, and fostering innovation.

Key Responsibilities

• Leadership & Strategy
• Lead web development and support teams.
• Execute a strategic vision for web services in alignment with company goals.
• Expand and optimize the team through partnerships, contractors, and freelancers.
• Web & Digital Services
• Drive client website performance, security, and AI readiness across digital assets.
• Ensure best practices in SEO, UI/UX, accessibility (WCAG), and cybersecurity.
• Oversee website architecture, web tools, content management, and site integrations.
• Implement monitoring, redundancy, and proactive web maintenance strategies.
• Project & Client Management
• Collaborate with account managers to ensure on-time and on-budget execution of client web projects.
• Collaborate with creatives, developers, and account team to optimize digital solutions.
• Manage vendor relationships and third-party integrations.
• Provide ongoing website support for Encore clients through Support 365.
• Innovation & Industry Leadership
• Stay ahead of industry trends and emerging web technologies.
• Apply AI related advancements to improve digital efficiencies and client solutions.
• Foster a client-service mindset, ensuring digital services align with business needs.

• Five or more years of experience in web management, digital strategy, or a related role.
• Strong understanding of web technologies, including CMS platforms (Statamic, Drupal, WordPress, etc.), front-end development concepts (HTML, CSS, JavaScript), and web hosting.
• SEO expertise, including structured data, site performance optimization, and content best practices.
• UI/UX and accessibility knowledge.
• Cybersecurity awareness, with experience in website security best practices.
• Project management experience, with a proven ability to lead cross-functional teams.
• Experience managing web support services, including site maintenance, performance monitoring, and troubleshooting.
• Excellent communication skills, able to bridge technical and non-technical teams.
• Familiarity with AI applications in digital marketing is a plus.

Desired Experience

•    Experience in A/B testing and conversion rate optimization.

•    Familiarity with digital marketing strategies, including email marketing, social media, and content marketing.

•    Knowledge of regulatory compliance, including WCAG accessibility guidelines.

Required Skills

•    Strong understanding of front-end web technologies, including HTML, CSS, and JavaScript.

•    Proficiency in project management tools and methodologies.

•    Excellent communication and interpersonal skills.

•    Strong analytical skills, with experience using website analytics tools (e.g., Google Analytics).

•    Ability to work effectively in a collaborative environment and manage multiple stakeholders.

Preferred Skills

• Proficiency in web hosting and server administration.

• Prior experience working in an agency environment.

• Base pay
• Bonus pool
• SIMPLE IRA w/company match
• Paid vacation
• Paid sick days
• Nine paid holidays
• Monthly remote days
• Monday-Fundays
• Frequent company provided meals
• Casual and friendly atmosphere