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Senior Growth Marketing Manager

About Air

Air is the Creative Operations Platform for creative teams. We return hours to your day by automating the thankless, manual parts of the creative process — starting with how your team organizes, finds, and shares visual assets.

Unlike traditional cloud storage, Air offers a visual-first content organization, intuitive feedback and approval workflows, and seamless sharing. We help automate how teams create, version, track, and collaborate with images and videos so you can escape the daily stress of manual processes and unmet deadlines.

The Opportunity

We're at an inflection point in our growth journey. Having recently closed a Series B, we're moving from the "build stage" to the "growth stage" with a focus on finding "go-to-market fit." Our goal is to predictably land and expand customers at scale, and we need a Senior Growth Marketing Manager to help us get there.

In this role, you'll be a core part of our newly formed marketing team, driving lead generation and conversion optimization to fuel our sales pipeline. You'll report to the Head of Marketing and work closely with sales, product, and our content team to create a repeatable, scalable growth engine.

What You'll Do

  • Lead demand generation: Design, execute, and optimize multi-channel campaigns, including account-based marketing, to drive qualified leads for our sales team
  • Own performance marketing: Manage paid acquisition channels (SEM, social, display) to efficiently acquire new prospects, continuously improving CAC and conversion rates
  • Optimize the funnel: Analyze the full marketing and sales funnel to identify bottlenecks and opportunities, implementing tests to improve conversion at each stage
  • Improve our marketing infrastructure: Help ensure our marketing tech stack enables proper attribution, and create dashboards to track performance
  • Manage external growth partners: Leverage contractors and agencies to scale your impact

What We're Looking For

  • 5-7+ years of growth marketing experience in B2B SaaS, preferably with experience at early- to mid-stage startups
  • Strong viewpoints on what works in B2B growth, but you're not precious about them — you love to challenge your own assumptions through rapid testing
  • A mix of analytical and creative. You're willing to try fresh approaches that might just change how marketing is done in our category
  • Proven track record of driving measurable results through multi-channel marketing campaigns
  • Strong analytical skills with the ability to make data-driven decisions and articulate ROI
  • Experience managing meaningful budgets for paid acquisition and optimizing for efficient growth
  • Familiarity with marketing automation platforms, CRM systems, and analytics tools

Why Air?

  • Mission-driven: Help us increase the impact of creative work by building the category-defining creative operations platform
  • Collaborative culture: Work alongside a talented team that values innovation, flexibility, and impact. We have fun and don't take ourselves too seriously (check out some of our recent campaigns if you don't believe us)
  • Growth Stage: Opportunity to make a huge impact on Air and creative operations in general as we invest in growth
  • Competitive Compensation: We offer competitive salary, equity, and benefits

At Air, we believe that it takes diversity of thought, culture, race, sexual orientation and outlook to build a world class business. We value unique contributions and actively welcome people of all backgrounds, experiences, and perspectives to join us.

Location

This role is based in our New York or Toronto offices. We follow a hybrid work model with 3 in-office days Tuesday through Thursday.

The compensation range NYC based candidates is $91,000 - $196,000.

Average salary estimate

$143500 / YEARLY (est.)
min
max
$91000K
$196000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Growth Marketing Manager, Air

Are you passionate about driving growth in the tech industry? Air is on the lookout for a Senior Growth Marketing Manager to join our innovative team! At Air, we redefine the way creative teams operate by automating tedious tasks in the creative process, allowing our clients to focus on what truly matters. With our recent Series B funding, we're shifting gears from the build stage to the growth stage, and we need a strategic mind like yours to help us achieve our ambitious goals. In this role, you'll be at the forefront of our marketing efforts, leading demand generation campaigns, optimizing funnels, and managing performance marketing across various channels. Collaborating closely with sales, product, and content teams, you'll craft strategies that not only generate leads but also convert them into loyal customers. If you have 5-7+ years of experience in B2B SaaS growth marketing and are eager to make data-driven decisions while experimenting with creative approaches, this position could be a perfect fit. Join us in New York or Toronto for a position that offers the chance to make a significant impact in the world of creative operations. Let’s automate the future together!

Frequently Asked Questions (FAQs) for Senior Growth Marketing Manager Role at Air
What are the responsibilities of a Senior Growth Marketing Manager at Air?

As a Senior Growth Marketing Manager at Air, you'll be tasked with leading demand generation through multi-channel campaigns, driving performance marketing by managing paid acquisition channels, and optimizing the marketing funnel for better conversion rates. You'll collaborate closely with sales and product teams and manage external growth partners to ensure that we scale effectively.

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What qualifications are needed for the Senior Growth Marketing Manager role at Air?

To thrive as a Senior Growth Marketing Manager at Air, candidates should possess 5-7+ years of growth marketing experience in B2B SaaS, particularly in early- to mid-stage startups. Strong analytical skills, a mix of creativity and strategic thinking, and familiarity with marketing automation tools are essential for success in this role.

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What makes the Senior Growth Marketing Manager role at Air unique?

The Senior Growth Marketing Manager role at Air is unique due to its focus on navigating the company through a growth stage post-Series B funding. You will have the opportunity to influence our multi-channel marketing strategies while working in a collaborative culture that values innovation and creativity, directly impacting the future of creative operations.

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How does Air support growth and professional development for the Senior Growth Marketing Manager?

At Air, we nurture our team's growth through continuous learning opportunities and a collaborative environment. As a Senior Growth Marketing Manager, you will work alongside a talented team, test innovative marketing approaches, and develop strategies that are not just effective but also aligned with our growth ambitions. We encourage personal and professional development, ensuring our members are always evolving.

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What is the work environment like for the Senior Growth Marketing Manager at Air?

The work environment at Air is vibrant and collaborative, characterized by a hybrid model that encourages in-office teamwork while allowing flexibility. Our culture values creativity, openness, and fun, making it an exciting place for a Senior Growth Marketing Manager to thrive and contribute meaningfully.

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Common Interview Questions for Senior Growth Marketing Manager
How do you define successful demand generation strategies?

Successful demand generation strategies involve a combination of understanding the target audience, creating compelling content, and employing multi-channel marketing approaches. Be prepared to share examples of successful campaigns you’ve executed and the metrics you tracked to measure success.

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Can you describe your experience with performance marketing?

Discuss campaigns where you managed paid acquisition channels like SEM and social media. Mention your role in optimizing costs and improving conversion rates to demonstrate your hands-on experience with performance marketing.

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What steps do you take to analyze the marketing funnel?

When analyzing the marketing funnel, I start by identifying key metrics at each stage, pinpointing where drop-offs occur, and conducting A/B tests to improve conversion rates. It’s crucial to use data-driven insights to enhance the overall customer journey.

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How do you decide on marketing budgets for campaigns?

Budgeting for marketing campaigns requires assessing past campaign performance, estimating acquisition costs, and forecasting ROI. Provide examples where your budget decisions significantly impacted campaign success and contributed to company growth.

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What types of marketing automation tools have you used?

I have used several marketing automation platforms like HubSpot and Marketo. Share how these tools you used helped streamline campaigns and improve lead tracking, emphasizing your analytical mindset in utilizing data for campaign enhancements.

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How do you stay updated with the latest growth marketing trends?

Staying updated involves reading industry blogs, attending webinars, and participating in professional networks. Mention specific resources you follow and how they have influenced your marketing strategies.

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Can you provide an example of a successful account-based marketing campaign?

Discuss a specific account-based marketing campaign you drove, explaining the strategic approach you took, the results achieved, and the importance of targeted engagement with specific accounts to illustrate your hands-on experience.

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How do you ensure collaboration between marketing and sales teams?

Collaboration between marketing and sales is crucial for alignment on lead quality and messaging. I ensure regular communication through shared reporting tools, alignment meetings, and joint campaign strategies to maximize our efforts.

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What is your approach to testing new marketing strategies?

I adopt a systematic approach to testing new strategies, starting small with A/B tests. It is essential to analyze results and gather feedback to iterate and scale successful initiatives while learning from less effective approaches.

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How have you handled underperforming campaigns in the past?

When facing underperforming campaigns, I conduct a thorough analysis to identify issues, whether related to targeting, messaging, or channels used. Then, I re-adjust strategies based on data insights and test altered versions for improved outcomes.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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