CRM & Customer Comms Senior Specialist

As a CRM & Customer Comms Senior Specialist at Flutter, you'll play a pivotal role in our customer engagement strategy. Your main responsibilities include creating, scheduling, and optimizing various forms of customer communications through email, push notifications, and more. You'll work closely with teams to ensure that all messaging aligns with business objectives and is customer-centric, enhancing the overall experience. Additionally, you'll analyze campaign performances to provide insights for continuous improvement.

To qualify for the CRM & Customer Comms Senior Specialist position at Flutter, candidates should have previous experience in executing marketing campaigns in a digital environment. Strong attention to detail is essential, particularly for managing campaigns and promotions effectively. Familiarity with CRM tools like Optimove is preferred, along with proficiency in email marketing and data management skills to assess campaign performance.

While not mandatory, having a passion for sports and online gaming is certainly a plus for applicants seeking the CRM & Customer Comms Senior Specialist position at Flutter. This understanding can enhance the effectiveness of customer communications and help create more engaging content tailored to our audience's interests.

As a CRM & Customer Comms Senior Specialist at Flutter, you will primarily use Optimove, a powerful CRM tool that assists in managing customer communications. You'll also utilize various email marketing platforms, SMS campaigns, and analytics tools to evaluate and improve campaign performance, ensuring that all communications are effective and aligned with our brand's objectives.

Working as a CRM & Customer Comms Senior Specialist at Flutter comes with numerous benefits, including a permanent contract with hybrid work options. You'll receive a meal allowance, supplemental health insurance, and the opportunity to participate in our Share Saving Scheme. We also support your professional growth through various learning and development initiatives, as well as promoting diversity and inclusion in our workplace.

When asked about your experience with CRM tools like Optimove, it's essential to highlight specific projects you have worked on where you utilized these platforms. Discuss how you managed customer segmentation, optimized campaigns, and analyzed performance metrics. Be sure to emphasize outcomes and improvements you achieved through your efforts.

To effectively tailor communications for various customer segments, emphasize your approach to data analysis and customer insights. Discuss how you categorize customers based on behaviors or preferences and adapt messaging accordingly. Highlight any specific examples of successful campaigns where personalized communications led to increased engagement.

When discussing strategies to optimize email marketing campaigns, consider mentioning A/B testing, segmenting lists based on user interactions, and monitoring open and click-through rates. Explain how you adjust content and design based on what resonates best with your audience, and provide examples of successful campaigns you've executed.

In your response, focus on key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and overall engagement levels. Discuss how you use these metrics to assess the effectiveness of campaigns and make informed decisions for future strategies, showcasing your analytical skills and results-driven approach.

To answer this question, recount a specific project where you collaborated with different departments, such as Marketing or Product teams. Highlight your role, the objectives of the collaboration, and how you facilitated communication among teams to meet goals. Discuss the positive outcome of this teamwork, showcasing your collaboration skills.

Your answer should reflect your commitment to continuous learning. Share specific resources you follow, such as industry blogs, webinars, or professional groups. Mention how staying updated on trends in CRM and digital marketing has allowed you to implement innovative strategies and maintain effectiveness in your campaigns.

When discussing a successful campaign, describe the goals you set, your strategy, and the execution process. Emphasize the results achieved, such as increased engagement or conversion rates, and discuss any insights gathered from the performance analysis that helped shape future campaigns. Be sure to include both qualitative and quantitative data.

Describe how you actively solicit and analyze customer feedback to inform your marketing strategies. Talk about tools or methods you use to gather this feedback and how you incorporate it into your campaign planning process. Provide an example of a time when adapting your strategy based on feedback led to improved results.

Emphasize the importance of strong copywriting in engaging customers and conveying brand messaging effectively. Discuss how well-crafted copy can lead to better open and click-through rates, aligning with campaign objectives. Share any tips or techniques you utilize to ensure your copy resonates with the target audience.

In your response, express your enthusiasm for working at Flutter, linking your passion for customer engagement with the company's innovative reputation in the iGaming industry. Share how the values and mission of Flutter align with your personal and professional goals, and highlight how your skills can contribute to the company's success.