Social Media Manager - job 1 of 2

As a Social Media Manager at Maker Lab, your main responsibilities include developing and executing comprehensive social media strategies that align with the overall business objectives. You’ll be tasked with identifying audience segments and tailored content strategies while analyzing industry trends to inform your plans. Collaboration is key, as you’ll coordinate with internal teams and manage relationships with influencers to enhance campaign reach.

Maker Lab is looking for candidates with 8+ years of proven experience in executing social media and influencer campaigns. A meticulous portfolio showcasing compelling content creation is essential. You must have exceptional communication skills and the ability to translate data into actionable strategies, making data-driven recommendations a vital aspect of the role.

At Maker Lab, we foster a collaborative environment that encourages innovation and creativity. As a Social Media Manager, you’ll have access to cross-functional teams and external agency partners, enabling you to grow your skill set and expand your strategic thinking. Regular reviews of campaign performance and post-campaign analyses will provide insights into your progress and areas for improvement.

Maker Lab prides itself on a vibrant and inclusive work culture where collaboration and innovation are at the heart of everything we do. As a Social Media Manager, you’ll be part of a diverse team, allowing you to brainstorm ideas, troubleshoot challenges, and celebrate successes together in a fast-paced and dynamic environment.

As a Social Media Manager, you can expect to work with a range of digital tools and platforms tailored for performance analysis, content scheduling, and audience engagement. Maker Lab encourages the use of the latest technologies and software that improve your strategic capabilities and drive impactful social media efforts.

When developing a social media strategy, it's essential to start with clear business objectives and audience analysis. I assess the competitive landscape and current trends, proposing tailored content that resonates with the target demographics. Collaboration with other departments ensures the strategy is aligned with broader marketing goals.

Absolutely! I once launched a campaign that utilized influencer partnerships to drive brand awareness. By analyzing metrics before and after the campaign, we achieved a 50% increase in engagement and a significant boost in conversions. It's crucial to monitor performance and iterate based on data.

I rely on tools that provide analytics dashboards to track metrics like engagement rates, audience growth, and content performance. Conducting regular health analyses allows me to pinpoint trends, optimize content, and adjust marketing strategies accordingly.

I actively seek out industry reports, follow leading marketing blogs, and participate in webinars. Joining communities of social media professionals allows me to exchange ideas and stay ahead of trends that can be leveraged in my strategies.

I have extensive experience in cultivating relationships with influencers, ensuring clear communication of campaign goals, and managing deliverables. Understanding their audience helps tailor our approach, leading to mutually beneficial outcomes for both the brand and the influencers.

Addressing negative comments promptly and professionally is vital. I assess each situation and respond with empathy while adhering to the brand’s voice. Encouraging positive dialogue and providing resolutions demonstrates our commitment to customer satisfaction.

In a recent project, my team collaborated with creative and PR departments to execute an integrated campaign. Regular meetings ensured alignment, and by sharing insights across departments, we produced compelling content that boosted engagement significantly. Collaboration is key to a successful campaign.

I prioritize tasks by aligning them with the campaign timeline and objectives. Using project management tools, I can track deadlines and ensure that critical tasks are completed first, keeping the team focused on high-impact areas of the campaign.

I find that video content often performs best in driving engagement, followed by interactive formats like polls and live sessions. Tailoring formats to the platform, audience preferences, and campaign goals ensures we maximize impact.

Data is central to shaping my strategies. Analyzing performance metrics helps me understand what content resonates, optimize future campaigns, and make informed decisions. Insights derived from data are crucial for aligning strategies with audience expectations.