Product Marketing Lead

As the Product Marketing Lead at Eudia, you will be responsible for understanding both our technology and our customers to craft product positioning that resonates. You'll work on developing go-to-market strategies for product launches, equip the sales team with the necessary materials to drive conversations, and conduct market research to enhance our understanding of industry trends and competitor positioning.

Candidates for the Product Marketing Lead role at Eudia should bring 5-8 years of experience in product marketing, particularly in B2B SaaS, AI, or LegalTech. A proven track record in developing effective product positioning, GTM strategies, and sales enablement assets that lead to product adoption is essential. The ability to translate complex technologies into compelling, customer-centric messages is a must, along with strong collaboration skills across product, sales, and customer success.

Eudia focuses on growth by integrating comprehensive feedback loops between product development, customer insights, and competitive research. The Product Marketing Lead will work closely with the Revenue team to align marketing campaigns with product messaging, ensuring that our strategies are well-grounded in market demands and that our offerings meet the evolving needs of Fortune 500 legal teams.

Eudia promotes a dynamic and collaborative workplace culture that encourages innovation and professional development. We value passionate individuals who are not just skilled in their fields but also willing to take ownership of their work and contribute profoundly to reshaping the legal industry. Join us to be part of a team driven by transformation and impact!

The salary range for the Product Marketing Lead position at Eudia is set between $150,000 and $220,000, based on market research of similar companies in our growth stage. However, we encourage all interested candidates to apply and discuss their potential fit for the role at initial conversations.

When approaching the development of a go-to-market strategy for a new product at Eudia, I would initially conduct thorough market research to understand customer needs and competitive positioning. Following this, I would collaborate with product and sales teams to define key messaging, identify target audiences, and establish clear metrics for success. Finally, I would create an actionable launch plan that includes timelines and promotional strategies.

Gathering customer insights involves engaging with current users through surveys, interviews, and data analysis from customer interactions. I translate these insights into actionable strategies by analyzing trends and feedback, allowing us to refine messaging and improve product features more effectively based on real user experiences.

My method for crafting compelling product messaging for a technical audience includes breaking down complex information into clear, concise concepts that highlight the benefits and real-world applications. I focus on using relatable language and supporting it with data that underscores the product's value, tailoring it to address specific pain points faced by legal professionals.

To ensure my marketing team is equipped with high-impact sales enablement materials, I prioritize regular check-ins with the sales team to understand their needs and challenges. I then develop customized resources such as case studies, one-pagers, and demos that are directly aligned with the sales process, ensuring they help the team in engaging effectively with prospects.

In a previous role, we faced shifting market demands that required us to pivot our marketing strategy quickly. The biggest challenge was ensuring alignment across teams while we redesigned our messaging and campaign focus. I facilitated communication between departments, ensuring we had a unified approach, which ultimately led to a successful repositioning and improved engagement metrics.

I prefer using a combination of analytical tools such as Google Analytics for website traffic and engagement metrics, as well as CRM platforms like HubSpot to track leads and conversion rates. These tools provide actionable insights that help refine our strategies and tactics for enhanced engagement and product adoption.

The key to successful product positioning is deeply understanding both the product and the target audience. It requires identifying unique value propositions while also articulating how those solutions directly address customer needs and challenges in a clear and relatable way. Continuous feedback from customers is also critical to refine and adapt positioning as markets evolve.

Creating a competitive analysis for product marketing involves identifying key competitors and analyzing their strengths and weaknesses in relation to our product. I research their market positioning, customer reviews, and pricing strategies, and synthesize this information into actionable insights that inform our own product positioning and marketing strategies.

Building strong cross-functional relationships involves proactive communication, regular updates, and collaborative project planning. I focus on fostering a culture of transparency and collaboration, where team members feel comfortable sharing ideas and feedback, ensuring that our goals align and driving impactful outcomes collectively.

I am excited about the opportunity to work at Eudia because of its commitment to innovation in the legal space. The blend of cutting-edge technology like AI and the potential to drive real change in a traditionally resistant industry resonates with my passion. I am eager to contribute my skills in product marketing to a team that prides itself on making a difference.