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Senior Manager, Growth Marketing

EvenUp is one of the fastest-growing generative AI startups in history, on a mission to level the playing field for personal injury victims, which range from motor vehicle accidents to child abuse cases. Our products empower law firms to secure faster settlements, higher payouts, and better outcomes for those who need it most.

EvenUp is looking for a Senior Manager, Growth Marketing to manage our paid media strategy and outbound demand generation channels (gifting, webinars, email marketing). You’ll be responsible for creating compelling campaigns that generate qualified pipeline for our sales team. The right candidate for the role is a data-driven growth marketer with expertise in multiple demand generation channels. You’ll collaborate cross-functionally with teams across marketing, sales, product, and operations to continuously analyze, refine, and scale our paid media programs to deliver measurable business outcomes.  

What you’ll do

  • Own and optimize the full-funnel demand strategy across inbound, outbound, and ABM to generate and accelerate pipeline.

  • Support end-to-end campaign creation, execution, delivery and measurement of all demand generation campaigns.

  • Execute and continuously improve integrated campaigns across paid media, webinars, email, events, and ABM (1:Many, 1:Few, and 1:1).

  • Own and operate paid media across platforms (e.g., Google, LinkedIn, YouTube, Meta, Reddit, etc.), ensuring campaigns are well-targeted, paced to budget, and performance-driven.

  • Design and implement nurture programs that guide prospects through the buyer journey and increase conversion.

  • Collaborate closely with Sales, SDRs, Product Marketing, and Marketing Ops to align on messaging, targeting, attribution, and lead flow. Maintain healthy ad accounts and ensure data integrity, hygiene, and best practices across tools and platforms.

  • Track, analyze, and report on campaign performance, pipeline influence, lead quality, and conversion rates—using insights to optimize programs.

  • Stay ahead of industry trends and identify new technologies and platforms that improve campaign efficiency and impact.

What we look for

  • 8-10+ years working in growth marketing with an emphasis on digital advertising or other demand generation channels

  • 5+ years in managing Paid Advertising/Digital Marketing programs preferred (experience in marketing B2B SaaS products a strong plus)

  • Experience managing and mentoring a growing demand generation team by fostering a culture of creativity, experimentation, and accountability.

  • Expertise in leveraging analytics to drive campaign performance and optimization.

  • Project management experience ensuring campaigns are flawlessly delivered on time and on budget.

  • Demonstrated success in generating a high volume of qualified opportunities and driving strong alignment with sales.

Notice to Candidates:

EvenUp has been made aware of fraudulent job postings and unaffiliated third parties posing as our recruiting team – please know that we have no affiliation or connection to these situations. We only post open roles on our career page (https://jobs.ashbyhq.com/evenup) or reputable job boards like our official LinkedIn or Indeed pages, and all official EvenUp recruitment emails will come from the domains @evenuplaw.com or @evenup.ai, or no-reply@ashbyhq.com email address. 

If you receive communication from someone you believe is impersonating EvenUp, please report it to us by emailing talent-ops-team@evenuplaw.com. Examples of fraudulent email domains include “careers-evenuplaw.com” and “careers-evenuplaws.com”. 

Benefits & Perks:

Our goal is to empower every team member to contribute to our mission of fostering a more just world, regardless of their role, location, or level of experience. To that end, here is a preview of what we offer:

  • Choice of medical, dental, and vision insurance plans for you and your family

  • Flexible paid time off

  • 10 US observed holidays, and Canadian statutory holidays by province

  • A home office stipend

  • 401(k) for US-based employees

  • Paid parental leave

  • Sabbatical program

  • A meet-up program to get together in person with colleagues in your area

  • Offices in San Francisco, Los Angeles, and Toronto

Please note the above benefits & perks are for full-time employees

About EvenUp:

EvenUp is on a mission to level the playing field in personal injury cases. EvenUp applies machine learning and its AI model known as Piai™ to reduce manual effort and maximize case outcomes across the personal injury value chain. Combining in-house human legal expertise with proprietary AI and software to analyze records. The Claims Intelligence Platform™ provides rich business insights, AI workflow automation, and best-in-class document creation for injury law firms. EvenUp is the trusted partner of personal injury law firms. Backed by top VCs, including Bessemer Venture Partners, Bain Capital Ventures (BCV), SignalFire, NFX, DCM, and more, EvenUp’s customers range from top trial attorneys to America’s largest personal injury firms. EvenUp was founded in late 2019 and is headquartered in San Francisco. Learn more at www.evenuplaw.com.

EvenUp is an equal opportunity employer. We are committed to diversity and inclusion in our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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CEO of EvenUp
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Rami Karabibar
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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Senior Manager, Growth Marketing, EvenUp

Join EvenUp, one of the fastest-growing generative AI startups in history, as our Senior Manager of Growth Marketing! In this pivotal role, you’ll be the driving force behind our paid media strategy and outbound demand generation channels, which include everything from engaging webinars to impactful email marketing. Your mission? To create compelling campaigns that generate qualified leads for our sales team, ultimately helping personal injury victims secure the justice they deserve. As a data-driven growth marketer, you’ve got at least 8-10 years of experience, with 5+ years specifically around managing paid advertising and demand generation programs. You'll mix creativity with analytics, collaborating with our talented teams across marketing, sales, product, and operations to continuously refine and optimize our marketing initiatives. Imagine executing integrated campaigns that captivate and guide our prospects through their buying journey! You’ll own paid media across multiple platforms and ensure our campaigns are effective and within budget. Your expertise will provide actionable insights, ensuring your efforts translate to real business outcomes and lead generation success. Moreover, you’ll play a key role in mentoring our demand generation team, fostering a culture of creativity and collaboration. If you want to make a difference in a rapidly-evolving sector and help transform lives through innovative technology, EvenUp is the place for you!

Frequently Asked Questions (FAQs) for Senior Manager, Growth Marketing Role at EvenUp
What are the responsibilities of a Senior Manager, Growth Marketing at EvenUp?

As a Senior Manager of Growth Marketing at EvenUp, your main responsibilities include owning the full-funnel demand strategy, managing campaign creation and execution, and optimizing paid media efforts across various platforms. You’ll collaborate closely with cross-functional teams like sales and product marketing, track campaign performance, and stay ahead of industry trends to ensure that our marketing strategies are not just effective but also innovative.

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What qualifications are needed for the Senior Manager, Growth Marketing role at EvenUp?

To thrive as a Senior Manager of Growth Marketing at EvenUp, you should have 8-10+ years of experience in growth marketing with a focus on digital advertising and demand generation. Specifically, at least 5 years of experience managing paid advertising programs is preferred. Strong expertise with analytics to drive campaign optimization, project management skills, and a successful track record in generating qualified leads are critical for success in this role.

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What type of experience is ideal for a Senior Manager, Growth Marketing at EvenUp?

The ideal candidate for the Senior Manager, Growth Marketing position at EvenUp should have extensive experience in B2B SaaS marketing, particularly in crafting successful demand generation campaigns. Experience leading and mentoring a growing demand generation team while fostering a creative and accountable culture is also highly valuable.

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How does the Senior Manager, Growth Marketing contribute to EvenUp's mission?

In the Senior Manager, Growth Marketing role at EvenUp, you’ll significantly contribute to our mission by creating effective marketing strategies that drive awareness and adoption of our AI solutions. Your efforts not only empower law firms to deliver faster outcomes for personal injury victims but also enhance EvenUp's market presence, showcasing our commitment to technological advancement in the legal field.

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What are the key marketing channels the Senior Manager, Growth Marketing at EvenUp will utilize?

At EvenUp, the Senior Manager of Growth Marketing will utilize various marketing channels including paid media platforms like Google, LinkedIn, YouTube, and Meta, as well as email marketing, webinars, and account-based marketing (ABM) strategies. By leveraging these channels effectively, you’ll be able to optimize outreach and engagement with potential clients.

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Common Interview Questions for Senior Manager, Growth Marketing
What is your approach to developing a paid media strategy?

In response to this question, highlight your data-driven methodology, starting from setting clear objectives to selecting the right channels and targeting criteria. Share examples of past campaigns where you analyzed data to optimize performance and aligned media spend with lead generation goals.

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Can you describe a successful integrated marketing campaign you led?

Give a detailed account of a campaign where you utilized multiple channels, such as social media, email, and webinars. Discuss how you measured success and adjusted tactics based on real-time performance metrics, illustrating your ability to create cohesive messaging.

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How do you measure the effectiveness of your marketing campaigns?

Explain your process for defining key performance indicators (KPIs) before a campaign starts. Discuss tools you use for tracking and analyzing data, such as CRM systems and analytics software, and how this data guides your optimizations.

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Describe a time when you had to collaborate with sales teams. How did you ensure alignment?

Talk about specific strategies you employed to align marketing and sales goals, such as regular meetings for sharing insights, creating shared targets, and developing sales enablement materials that assist in closing deals. Highlight joint successes from this collaboration.

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What challenges do you anticipate in the Growth Marketing space, and how would you address them?

Demonstrate your insight into industry trends and potential market shifts. Discuss how you stay current with changes in digital marketing, and how you would adapt your strategies to overcome challenges such as increased competition or evolving audience behavior.

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How do you leverage analytics to optimize campaigns?

Illustrate your approach to utilizing data by mentioning specific metrics you focus on, like conversion rates and customer engagement levels. Share examples of how insights from analytics led to impactful changes in campaign strategies.

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What techniques do you use for nurturing leads throughout the buyer journey?

Discuss your multi-channel lead nurturing strategy, including techniques such as personalized email campaigns, remarketing ads, and informative webinars. Emphasize the importance of creating value through content at each stage of the journey.

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Describe your experience with budget management in marketing programs.

Talk about your methods for allocating budgets to various marketing initiatives, ensuring that spend aligns with projected outcomes. Mention any experience you have with reporting on ROI or adjusting spends based on campaign performance.

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How do you stay ahead of trends in the marketing industry?

Mention resources you utilize for continuous learning, such as industry blogs, webinars, and networking with peers. Highlight any particular trends you’ve adopted early on and how they benefited your previous marketing strategies.

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What leadership style do you adopt when managing a marketing team?

Discuss your approach to nurturing talent within your team. Emphasize how you foster an environment of creativity and accountability while providing mentorship and promoting professional growth.

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EvenUp employs advanced AI technology under a strict zero-day retention policy. Data is deleted immediately after processing, ensuring no long-term storage risks and highlighting our commitment to data security and client privacy.

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DATE POSTED
April 8, 2025

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